LynkCo to Zeekr are trying to create very different styles. They are on the fancy and wacky side. Volvo and Polestar are on the classic side and it is harder to tell between Volvo and Polestar than between LynkCo/Zeekr and Volvo/Polestar.
Zeekr seems to exists due to the poor EV sales associates with traditional car manufacturers in China,
Apparently to sale EV there you have to come with a tech oriented startup name.
Volvo EV sales is a mere 2% of its total volume in China in januari 2023
Compare to 25% in Europe or even 10% in the Tesla dominated US market.
The Zeekr 001? the 70 000 cars 2022 production was sold out some months after the brand was launched. Volvo? barely managed to sell 3 000 EV during the whole year on the chinese market.
IMHO the MPV things is a desperate move to try to boost Volvo image as a EV manufacturer with a regional specific vehicles.
www.autocar.co.uk
