Volvo is still strictly Scandinavian and not affected by Chinese style of luxury.
Cars from Chinese car makers got better material and interior decorations, because people want those even on entry level cars and car makers are competing fiercely.
Leather seats with fancy stitch pattern, panaroma sunroofs, alcantera, colorful lightning, controlled fragrance release, are quite common in their cars, priced well below Mercedes/Audi/BMW price level. Wood trim is more expensive and not everywhere yet. Lynkco cars are examples of these.
People there think Volvo style is plain, natural but not that luxury.
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