Couldn't find Volvo sales data by state, but the enclosed shows the number of Volvo dealers by state. California has the most, by state, while the North East the largest regional population of dealerships. My guess is sales and dealership distribution are fairly similar.

Number of Volvo locations in the USA in 2025 | ScrapeHero

There are 282 Volvo locations in the United States as of August 19, 2025. The state/territory with the most number of Volvo locations in the US is California with 29 locations, which is 10% of all Volvo locations in America.

www.scrapehero.com

 

I would have guessed the northwest. Oregon, Washington (state), and California for the highest density. Instead it seems like the North East has a much higher concentration of dealers per capita. Very interesting!

Apparently, people in North Dakota have no affinity for Volvo, the only state lacking a dealership. Also, the Central Western states have only a handful of dealers. Often one or two per state! Strange, you'd think Volvo SUVs would be popular, but maybe Pickup Trucks are of greater demand due to rugged terrain.

 

This doesn't answer the question, but Berkeley, CA has an insane number of Volvos of all eras. Dealership coverage is about what you'd expect for the San Francisco Bay Area

 

There’s a high volume of Volvo’s in Northern NJ. I live in-between Prestige and Smythe dealerships and I feel like all I see are Volvo’s on the road some times. Plus North American HQ is here.

Our very own Dfrantz must be selling well in Bucks County, PA. I work in Bucks/Montgomery counties and I’m seeing a lot more of the new Volvo’s around Bucks. Especially XC40’s.

 

There's a high volume of Volvo's in Northern NJ. I live in-between Prestige and Smythe dealerships and I feel like all I see are Volvo's on the road some times. Plus North American HQ is here.

Our very own Dfrantz must be selling well in Bucks County, PA. I work in Bucks/Montgomery counties and I'm seeing a lot more of the new Volvo's around Bucks. Especially XC40's.

@maggs link seems to verify that the east coast has a very high concentration of dealerships. While not "definitive" that people on the east coast buy more Volvo, it certainly alludes to that fact. California seems to be a top ranking state, by having the most dealers (26). Followed by Florida (21) and Pennsylvania (18).

Per capita though, the concentration is highest in the north east United States.

 

Here in Miami I'm starting to see more Volvo's on the road. Maybe I never noticed them till the beginning of the pandemic. Now I drive a Volvo.

 

I'm from the North east and they are very common there. I now live in the south (Carolinas) and they are much more rare down here.

 

Volvo has their manufacturing in South Carolina (Ridgeville). I have personally visited the dealer in Charleston (Hendrick Volvo Cars of Charleston) when I had a question regarding my navigational system. Dealership staff were very friendly and answered my question without pause (traffic works only if you have subscription to Sirius on my model year).

Volvo does have 6 dealers within the state, which by comparison to many, is a relatively smaller state.

 

For years, up in the Northeast snow/ski country areas, the station wagon of choice was the Audi A6. When Audi stopped selling it, to me, it looked like people switched to Subaru Outbacks and other SUVs. Nor, as I visit the New England area, I've begun to see more-and-more Volvo SUVs and some V90CCs.

In NJ, where I live, and there are around 18 Volvo dealerships within 100 miles of my home, I mostly see XC90s and, to a lesser degree, V90CCs followed by even fewer S90s and S60s, in that order. I've only seen 2 or 3 V90s, and they were Rs. Overall, I see the heaviest concentration of Volvo drivers in the northern, north central and northwest parts of NJ, which tend to be wealthier areas. This also tends to coincide with the location of the dealerships.

 

I think SUV's (AWD) are probably more popular in the snow belt. I certainly don't see a lot of other S60s in my area, unless I'm at the dealer for a service visit. And then I think many are AWD's, some are FWD's. Oddly enough, the dealer has quite a few FWD, and almost all their loaners are FWD. Saying this as we got dumped with 7-9 inches of snow right now.

I agree, I see more XC series Volvos on the road, when I do spot a Volvo. Had finances allowed, I would have loved to have gotten a V60s series (use to own a V40) or joined the ranks of the XC owners. Unfortunately, those cars were far more expensive and about the cost of 1/2 a house in Middle America.

 

I live less than a 10 min. walk from our local dealer and 15 mile drive from the next nearest. Volvos are plentiful here. Just on my street there is a P2 XC90, a P3 S80 V8, a P2 S60 T5, a P3 S60 T5, a P80 850 wagon, and my P3 S60 T6. That's six Volvos for one block of street.

 

I know you're from Delaware. I also noticed that there are dealers in Maryland and Virginia that order, and have for sale, new V90s, both Inscriptions and Rs. This is unusual where I live (Central NJ), so my guess is Volvos may be somewhat popular in Delaware, Maryland and Virginia.

 

I live in Massachusetts and I see plenty of Volvo dealers within a decent drive.
There's 3 in Rhode Island I believe. Steingold Volvo, a dealer I see posting on here is somewhat near me.
I think there are about dozen dealers in Massachusetts. When I went shopping for my V60, I visited a few dealers.

Around here, people love the new XC90 and I've seen more new XC40s on the road. Not much love the for new S60, S90, V60, or V90. I rarely see those.
For older Volvos, I see a lot of the last gen S60s. Also, before I was the only one in my area driving the last gen V60, but now I see several.
Also see a lot of the early 2010s and older SUVs and wagons. I used to see a lot of S60Rs, but not anymore.

 

One thing you need to think about is that the cars are imported to the east coast because of where they are coming from. That is why you see more Subaru's and other cars from the countries from the pacific ocean region being shipped over to the west coast, cost cheaper.

 

Your statement is partially true, with Volvo planning to address the remaining concerns soon. The Ridgeville, SC plant builds the new S60. But S60's are not Volvo's top seller by any respect. Therefore, plans are in the works to retrofit the plant and make it capable of building XC90's in the USA by 2022.

On Again, Off Again: Volvo Aims to Get South Carolina Plant Back in Gear, but Something's Missing - The Truth About Cars

Perhaps, but that doesn't describe Volvo Cars' Ridgeville, South Carolina facility, which builds the new-for-2019 S60 sedan.

"Charleston really needs an SUV, which we are planning to introduce in the second step in 2022 with the XC90," Samuelsson said. "Then the factory will be fully utilized."

 

On the 'Not Here' side, I don't think the Pacific Northwet is on the upper part of any list. Only 4 dealers in Washington after all. Here in Port Townsend I've been told by a long time resident that a Volvo wagon and a graying ponytail used to the the most common look. I think that changed with the Ford buyout, though. Now it's an Outback, Prius or Rav4 (the graying ponytail still has its adherents.) I don't imagine Volvo would have great penetration in the rural Western US - not the right image and a fair number of those people really do use their F-150s to haul on a regular basis.

 

Hence forth, maybe Volvo needs to Branch into the Pickup Truck line for the American Market?

 

If you look at the dealership distribution maps for BMW, Benz, Audi and Subaru (enclosed), you'll find them similar, although Subaru seems to have a decent presence in the north-central states. Basically, these brands are concentrating their efforts in the same markets. My guess is that Volvo wants to compete with Benz, BMW and Audi, but probably has to compete with Subaru, as well. To help Volvo differentiate itself from its competition, I can see why they are aggressively marketing EV in an upscale market.

Number of BMW locations in the USA in 2025 | ScrapeHero

There are 369 BMW locations in the United States as of September 23, 2025. The state/territory with the most number of BMW locations in the US is California with 52 locations, which is 14% of all BMW locations in America.

www.scrapehero.com

Number of Mercedes Benz locations in the USA in 2025 | ScrapeHero

There are 388 Mercedes Benz locations in the United States as of September 18, 2025. The state/territory with the most number of Mercedes Benz locations in the US is California with 50 locations, which is 12% of all Mercedes Benz locations in America.

www.scrapehero.com

Number of Audi locations in the USA in 2025 | ScrapeHero

There are 322 Audi locations in the United States as of September 18, 2025. The state/territory with the most number of Audi locations in the US is California with 42 locations, which is 13% of all Audi locations in America.

www.scrapehero.com

List of all Subaru Dealership locations in the USA - ScrapeHero Data Store

Complete list of all Subaru Dealership locations in the United States with geocoded address, phone number and open hours for instant download

www.scrapehero.com

 

I saw 4 drive by through my office window while reading this thread in Culver City CA. They’re all over LA now. for the past fifty years they were very associated with New England and practicality but these days have become more of a status symbol and their good looks, which LA of course loves.

 

I had a business trip to Burlington VT 2 weeks ago and I saw more Volvos of all years and models than I have seen here in VA! I suspect how well the Volvo does in the snow is the primary reason.

 

Global luxury car manufacturer Volvo Cars' first vehicle manufacturing plant in Charleston, South Carolina, USA, opened operations on June 20. So far, Volvo has completed the manufacturing layout based in the three major markets of Europe, China and the Americas, laying a solid foundation for further growth in the United States and the world, reflecting Volvo Cars' global manufacturing strategy of "Build where you sell".so I think is this city