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Why do you like Volvo?

6.1K views 18 replies 14 participants last post by  JRL  
#1 ·
This is an interesting question for me - why do you like Volvo? What made you buy a Volvo?

There are many things I like about Volvo - the fundamental values they claim to be close to their "heart" being safety, quality and environmental care ring well with me.

A modest thinking person's car

I like the fact a Volvo is not an ostentatious "look at me" type of car, unlike a BMW or Mercedes - it signifies understated intelligence. To me it's the type of car that has an aura of intelligence - I don't care about whether you're impressed by the badge, but what it does for me. You can turn up at the traffic lights with an S60R and blast a rice cooker away, and yet most people won't even realise what you have there. With a few exceptions, Volvos tend to scare the "rice me up look at me with my VTECinside sticker" crowd away, and that's a great thing in my books
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Quality

A Volvo is a quality car. You know, you might read some of these forums and they might give you the impression that a Volvo is a poorly built car. Coming from Australia, sometimes I wonder whether this is put in perspective. The cars certainly aren't perfect - but they're pretty good in my books.

Just look at durability. It's not a fluke that the world's highest mileage car is a Volvo. It's not a fluke that in the late 80s that the Swedish Vehicle Inspection Company stated the average life of a Volvo is 20.7 years. It's not a fluke that in late 80's, 95.7% of all Volvos sold were still on Australian roads (99% of Australia has no roads).

In various recent ownership and quality surveys, Volvo has performed very well, in fact they're now one of the best European makes in this regard. According to this 2001 What Car Reliability survey http://www.whatcar.com/default...e=345, Volvo was the 6th best manufacturer, the second best European manufacturer.

Our S70, 5 years down the track feels the same as it was when new. Sure the new car smell is gone and the door panels have bubbled, but otherwise it's the same as it always was. No problems starting, whether it be hot or cold - everything works - dependable.

You look at the newer cars. An S60 is a well built car - in fact, in all the ownership studies I've read, the S60 is the most satisfying Volvo according to owners. The doors slam with a quality thunk that Volvo had lost with the S40 & S70. The panel gaps are good. The interior switches are all damped. The materials are generally very good. You don't have that many rattles in the cars I've driven. Yet some people go on about their cars as if it were built by Lada or Yugo!

Intelligent Design

Another thing I like about Volvo - intelligent design. Many people have this arrogant idea that a BMW or Mercedes is automatically better than Volvo. But consider some of these examples - sometimes, Volvo has smarter logic.

Satellite Navigation

BMW
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Volvo.
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Ergonomically, BMW's system is irresponsible. By positioning the sat nav screen in the middle of the dash, where you must consciously take your vision off the road, BMW's system encourages you to divert attention from what's ahead of you. Volvo's doesn't - it puts the screen in your line of sight.

Secondly, it has the various fiddly buttons and dials - again, not a system that is particularly useable on the road. Volvo's uses a small joystick behind the steering wheel. I'm not saying this is perfect, it's probably best to program the system at a standstill - but its far superior to BMW's system from an ergonomics perspective (let's not worry about the quality of mapping, directions, etc).

Retractable Rear Headrests

In a Mercedes, they fall back into the hatshelf. There is no incentive for a passenger to put them back up - heck, most don't even notice they're there. In a Volvo, they fall forward, so when a passenger gets inside - they put it back up, otherwise they have this thing jutting into their neck. Not only does this make sense, by ensuring passengers use the headrest, but it's also a great tool to make kids in the back behave
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Climate Control

You can't argue with the ergonomics of this system. Simply brilliant - no other system has such a simple to understand system. You don't need fancy digital displays to tell you what's going on - if the feet are lit up, the air's going to the feet. If you want air to the feet - you press the feet. The buttons are well shaped - who needs the miniscule buttons you get in other makes that require tweezers to operate!

Side Airbags

Years ago BMW thought they were very clever putting their side airbags in the doors. The problem with doing so is that the side airbag won't necessarily be placed optimally and you need a larger airbag. Volvo puts it in the side of the backrest, so no matter how you position the seat, it's at your side. As a result, you can get away with a smaller bag - one that will inflate quicker. Again - Volvo's smarter.

Practicality

The cars are practical. It's little wonder the V70 won What Car's Best Estate for 3 years straight. It may not have been the roomiest or best to drive estate - but it's just a clever easy to live with design. Even if you look at something as simple as mats - those old floor trays were designed for life. Forget about your yuppie cafe latte sippers, you could put your plants, muddy shoes, etc all in the car and who'd care - you'd just spray them clean. The current mats fit the car perfectly. Durable and practical.

These are the things many tests will ignore. Your average Volvo may not with the comparison, but when you put it in a long term test, then it will shine. It might not be the quietest, the fastest, the smoothest, the sexiest (actually they perform damn well in many of those fields now
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), but it's a car that is just so easy to live with.

Performance

You can't really accuse Volvo today of building slugs. The 5 cylinder engines are simply fantastic - they have character and grunt. Yet they don't guzzle fuel unlike some other engines. Who's going to argue with a T5 or T4, let alone a T6
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Safety

A Volvo is a safe car. But not only is it the safety that impresses me, it's the holistic approach to safety. Lets take two examples - things that NCAP tests ignore but affect you in the real world.

1. XC90 & the lower crossmember - noone says you have to do it, there is no legal reason why a XC90 should have a lower cross member for compatibility with conventional cars - but it does. It adds weight, it decreases performance, but it's the right thing to do. Noone else seems to care about this issue, but this is a feature that probably will save many lives, for those who end up hitting an XC90. But it's a feature that isn't going to win you points in your traditional NCAP tests.

2. WHIPS. Your typical evaluations of car safety such as NCAP, real life accident data never take into account WHIPS. But even though it doesn't earn credit, Volvo has still designed the most effective system, even though it's now 5 years old. Only recently have bodies tested whiplash, which is one of the major injuries from rear end accidents, and Volvo's system has come up on top. But it's an example about how Volvo doesn't design for tests - it designed WHIPS long before these tests came out on the scene and despite being 5 years old - it is still the most effective system out on the market. Sure you won't die from whiplash, but your quality of life will be affected.

Here are some results for WHIPS.

USA's IIHS: http://www.highwaysafety.org/n...2.htm
USA's IIHS/HLDI http://www.hwysafety.org/vehic...o.htm

UK's Thatcham Institute http://www.ameinfo.com/news/Detailed/11365.html
SE's Folksam http://www.aftonbladet.se/vss/....html http://www.aftonbladet.se/vss/....html

You can see, despite being 5 years old - it's still the best system out there. But maybe because it doesn't earn you 5 stars in EuroNCAP, other manufacturers have put less effort into it. Yet rear end accidents and whiplash are very common.

Environmental Care

It seems these days that many have forgotten about the environment and I'm sure it doesn't sell that many cars these days, but it's an area that Volvo has been progressive in - again, without needing a shove from government or non-government agencies. It'd be great if the XC90 were more fuel efficient, but unfortunately there are some parts of physics we can't overcome.

When you consider the above - the thing that does it for me is that Volvo is a car with a conscience. They do the things that others can't be bothered to do, but make the world a better place. I'm not going to pretend they are flawless, they do have flaws. For example, whilst they're getting better - they need to get lessons in steering feel.

Remember the slogan in "Crazy People" - They're boxy, but they're good? They're no longer boxy, but they're still good
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Cheers,

Justin
 
#2 ·
Re: Why do you like Volvo? (Ozvol)

Justin,

very impressive and one of the clearest pictures I have ever seen!
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I have a sales position available...wanna apply?
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Yannis
 
#3 ·
Re: Why do you like Volvo? (GrecianVolvo)

Quote, originally posted by GrecianVolvo »
I have a sales position available...wanna apply?
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Gee, that'd be the farthest I'd ever travel for a job interview
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It's always easier to sell things that you have passion for.

Actually, I'd love to squirt some direction into Volvo's marketing in Australia. Despite all the fancy end of the financial year deals, sales last month only hit 236 cars
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That's the second best month to 241 cars in March this year
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In May they only managed to move 128 cars
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Just to compare last month:

BMW sold 1183 cars.
Mercedes sold 1258 cars.
Volkswagen sold 955 cars
Lexus sold 434 cars.
Audi sold 405 cars.
Saab sold 268 cars.
Bentley sold 1 car.
Toyota sold 15,408 cars
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This is from a brand which was Australia's leading European brand for many years, surpassing BMW, Mercedes, etc for years. In the 70's it was selling over 7000 cars a year, yet this year, based on what we can see so far, it looks like they can barely muster 3000 cars in what is a far larger market!
 
#4 ·
I agree with all your points, Justin. For me, though, the key thing is that the car is just so understated, and that appeals to me very much: reverse sobbery, if you like. Performance- and safety-wise, the Volvo is at the very least satisfactory (to most), and whatever anyone may argue is at least comparable to (in some cases, arguably better than) other makes. I love the performance, and I consciously rely on the safety aspect. But the impression that it gives, in that it's not flashy, not in-your-eye "prestige", nor in-your-ear rumble of a racer, actually (to me) makes it stand out. Of course, I suppose that having grown up around Volvos may have tainted my views somewhat; my parents have always had Volvos, and now I find that no other car would do it for me. Not many would agree though, where I come from. Hot-rodders go for very souped-up Japanese cars, in the family-car range the Japanese makes dominate, while those who want to show-off go for (what else) Beemers, Mercs and Audis. Can't quite make any distinctive statement with a Volvo, the average joe won't quite appreciate it. And, unfortunately, where I come from, the environmentally-superior aspects of cars just doesn't score as many points as they should.
 
#6 ·
Re: Why do you like Volvo? (docbipe)

Ironically I find driving fun is one area where Volvos are a little toned down.

I find driving a Volvo has a different type of enjoyment. If you like the kick in the back on takeoff, most of the models are very satisfying. But my idea of real driving fun is corners focused. I guess it comes to this - what skill is there in driving a car fast in a straight line versus driving hard pointing across the tarmac, sliding beautifully from apex to apex...

Real driving fun is throwing the Peugeot between corners - you don't even need a sporting model to have fun. The handful of 405 Mi16 owners we have here know exactly what I'm talking about. Only a few Volvo models really have that magic spark - how many have throttle steerability for a start? Most people don't steer on the throttle, most don't know how to and from a safety perspective Volvo's lack of throttle steerability is good. But there are times when you need a little help from the tail to get around corners. Hey, another thing - it's just plain fun! I can get some 4 wheel drift going in the little Pug, it's great.

Volvo needs to fix a few issues such as steering feel and making the cars a little more nimble. The R sounds good (haven't driven one), but just remember how much electronic trickery was required to transform a standard S60 into the R. The cars aren't bad, but they just don't offer that raw fun I'm searching for. Not everyone can have an R
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I really look forward to the P1 S40, because having driven a Focus with some gusto, chassis finesse is something I'll welcome.
 
#7 ·
They're just so...sensible. I mean, who else makes body designs so timeless? Who else has got interior ergonomics down to such perfection that they change almost nothing from year to year, model to model?

They're not supercars, to be clear, but I've found that Volvo has been the best at pleasing everybody. Sporty, safe, classic but understated (and underappreciated) since the very beginning.

When I drive a Mercedes, it feels like the gas pedal is wrong, the steering is too soft. I drive a Honda, and it feels like it should come from a Kinder Surprise egg. Volvos are so solid and intuitive, that I just don't have that immediate reaction that I do in every other car--that "something isn't quite right here" feeling. Volvos are an extension of the body.

They don't beg for the driver's attention, and they never surprise you when it's panic time. They do just what you tell them to, whether it's jumping across two lanes while accelerating hard around an accident in progress (been there, done that), or cruising at 200km/h so unobtrusively that your passengers--and police--don't even notice (been there too.)

But most of all, chicks totally dig a yellow 1800.
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#8 ·
Re: Why do you like Volvo? (Ozvol)

Great points Ozvol.....

Why do I like Volvo - it is a car brand that suits us.

1st off the SEATS -
I've sat my backside in S60, S80, V70 and every single time I've been suprised at how great the seats are. You get spoiled by the comfort, adjustability, & support... kind of makes me wonder why other car makers don't get this right. One thing that isn't mentioned often in car reviews "No matter what type of driving you do or kind of road you are on... great seats help make for a great/pleasant ride." Most reviews list dimensions, not how it feels to actually SIT in the seats.

Next - safety. Not that I plan on using the safety features, but I'm glad they are there when I need them.

Next - feel. The our car feels capable and solid. (03 S60 AWD) Doors have a quality thunk on closing. The 2.5T let's us get to speed/pass quickly and the brakes are really good. My wife's comment - "I love this car more each day. The control I have is great. If I need it to accellerate quick - it's got plenty of *go* power. And if I need a quick stop: it stops without hesitation." That *hopefully* leads to a better chance of not needing to use the safety features.

Plus --- It's something different.
I see WAY too many BMW, Audi, Mercedes, Lexus driving around. These are the cars people *THINK* will meet their needs. (I try not to judge the drivers based on their car choice... Perhaps their opinions were based on society -status OR current automotive press - which seems to stress 'performance numbers' over the total package.) Hey it's their $$, but I think I found something that fit's me better for a bit less.
 
#10 ·
I've been helping a lot of friends and family choose what car to buy recently, and I've noticed an interesting phenomenon. It comes in two parts.

The first is very simple. It's a waffling, whining thing. "I don't know, I mean, Volvos are so expensive!"

The second comes at the dealer, or discussing features. Little things come up, like seat-mounted side airbags, rear foglights, ozone-eating radiators. The dash light that warns you when a bulb burns out. The stronger-than-necessary brakes. Big things too, like turbochargers and active rollover protection. People look at these features, and say (and I quote) "why don't other manufacturers do this?"

Refer to the first point. It's expensive to make a radiator that acts like a catalytic converter, or to build a small engine with finesse instead of a huge brute-force one, or to install enough computerized nannies and airbags to guarantee passenger safety.

But then, you get what you pay for.

And more often than not--twice this month, in fact--I've convinced people to pony up the extra and get a Volvo. In the end, they're always ecstatic.
 
#11 ·
Re: (asthenia)

Good points have already been made about the Volvo. The one thing that keeps me coming back to Volvo's is the comfort and feel of the car. It is the one car you can take a trip in and not feel beat. Every few years when we consider a new car we look at various model. Some are more luxurious and others quicker but they just don't have that feel. The soon to arrive V70R will be our 5th Volvo.
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#12 ·
Re: (defgh1)

I grew up in Volvos, my dad being a Volvo salesman. But I did not automatically become a Volvo fanatic - I was not exactly thrilled when my parents presented me with a 164, but then I did some research. I found it amazing that my '74 Volvo had disc brakes w/dual triangular circuits and EFI, things that my friends much newer cars lacked! I compared the sheetmetal of the Volvo to some other cars. I discovered the rich tradition of safety and sound engineering practices reaching back to the company's inception in 1927. The rich racing/rally heritage was icing on the cake.

I drove other makes that were traded in on Volvos... Jaguar, BMW, Mercedes, Lexus, Audi... Some were fun, some were bigger, more powerful, smaller, more nimble, but none seemed offer the complete package of a Volvo. It's as though someone mixed a portion of BMW performance with a dose of M-B luxury, and made it practical, efficient and bulletproof.
 
#13 ·
Re: Why do you like Volvo? (mike_c70)

Quote, originally posted by mike_c70 »
I think one of the top hitters for me is longevity. These suckers just won't die when treated properly. Baby this car and it'll go on like the energizer bunny. http://********************/smile/emthup.gif

Yes very much so and very comfy and always a smooth ride with no worries
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http://********************/smile/emthup.gif
 
#14 ·
Re: Why do you like Volvo? (Megadeth850)

Quote, originally posted by Megadeth850 »


Yes very much so and very comfy and always a smooth ride with no worries
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http://********************/smile/emthup.gif

Can't really say I have a comfy and smooth ride with my car but the longevity definitely makes up for it.
 
#15 ·
Re: Why do you like Volvo? (Ozvol)

The seats, it's a simple as that. My back loves them
JRL http://********************/smile/emthup.gif http://********************/smile/emthup.gif http://********************/smile/emthup.gif
 
#16 ·
Re: Why do you like Volvo? (Ozvol)

It becomes terribly easy to love a car when you know and embrace their history and philosophy. I love my 244 despite it's shortcomings. It's fun enough on the twisties but it won't win any races with my friend's S4 of course. I relish in the fact that my 240 can be hit and I'll be able to open my door and walk.

Timeless style in another plus. The lines on some of the older cars and yes even the newer ones are perfect, just the way they are. The 122 being the most sensuous in my opinion. But even the 240 and the 140 echo what the 122 had in lines going certain directions and gave a good sense of beginning and ending.

Reliability...My Vo has never left me...knock on wood. Sure she's not totally bulletproof, but she is a good car.

There are some things about Volvos which I cannot speak to frankly because words are not good enough measures to use. I can simply say that owning my Volvo is a good thing, driving it is even better, and knowing I'm safe while having a good time is perhaps the best feeling of all. I love my Volvo.
 
#17 ·
To be honest, I don't like Volvos. I never really cared for them, and I was never really interested in them. In my opinion, better car's could be bought from Germany. It just so happened that I came across a practically brand new C70 with 3600 miles (with "perfect condition" being an understatement), so I snapped it up. I needed a brand new daily driver and I was looking to spend around $25K, with my options being a VW GTI 1.8 or RSX Type-S. Instead, I found my C70 which was literally brand new for the same price, and it has more style and luxury to boot. Sure it doesn't have anything close to the aftermarket support of the GTI or RSX, nor is it as easy to break into the 13s as both cars (both of which only requiring two modifications to do so...the GTI, a chip and exhaust, and the RSX, a Hondata reflashed ECU and AEM CAI), but it certainly does not have the "boy racer" image, which is a good thing.
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The '98 or '99 E36 M3 was at the top of my list, but I just could not find any in my area with under 10,000 miles, regardless of price.

In a few years, I will upgrade to an AMG Mercedes or M BMW...but I think I am ok for now. I'm taking the "VOLVO" badge off my car tomorrow anyway...
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#19 ·
Re: Why do you like Volvo? (Ozvol)

The seats, (except for my R)
JRL