Re: Volvo To Pull Out of ETCC and STCC (Spearzy)
I don't believe it was a choice by Ford. Granted, they may be tightening things at Volvo, but I'd guess there's more at play here. In order to really win (i.e. not just some podium finishes, remember they got no all out wins this season), they'd have had to invest fairly heavily in the 2003 season cars.
The rules were changed on Volvo at the last minute last season. So redeveloping for those rules is one thing. I believe they also had to campaign six cars according to the agreement with FIA/ETCC which they got a pass on this season because of the late rule change that BMW dictated.
Remember also, Volvo didn't get really dominant until they started developing the larger lighter S40 when the 850 was replaced. I'd guess they'll return with the S40 at some point.
And, following the economies of scale argument above, the theory there is that the Ford Focus sedan and the Mazda 3 could also be entered with significantly less investment providing they all don't differ hugely in sizes and weights.
It's a shame though. Back in the day of BTCC and STW in '96-'98, a ton of factories were involved and the sport was second only to F1 in Europe. That's not the case anymore. Still, you gotta think that it could be if they had the right formula and manufacturers supported it.
Think about it, Touring as a sport is a lot closer to the grass roots of Stock Car than NASCAR is. The original stock car was running modified road cars. Today's NASCAR is a purpose built racecar that shares little if any similarities to its roadgoing equivalent.
From a marketing standpoint, virtually any car manufacturer except Porsche, Ferrari, Rolls Royce etc. could compete. If they could standardize the rules for series in different parts of the world (Britain, Germany, Italy, North America, South America, heck anywhere that would support it), they could have a dominant worldwide series with a World Cup at the end of the season where the top three champions of each series go to the event and race.
Even cooler is that the platform strategy could work here. If GM developes an Opel for a German TCC, the same technology could be applied to a Saab or Saturn team, keeping costs down, but entrants local (i.e. Saturn team in USA, Saab team in Sweden) or wherever they wanted to promote a particular brand. That also makes room for B brands like a Saturn.
Oh well, maybe someday it'll happen and sports like boring old NASCAR and semi boring old F1 will not be so dominant.