New Volvo EM90 is electric luxury MPV with 458-mile range | Autocar

Volvo's first MPV is said to channel the spirit of the Duett estate; brings 268bhp and private cinema

www.autocar.co.uk

 

Interior is hands down the most beautiful one I've seen in quite a while. Good job Volvo! 👏

 

Good job Zeekr ☺

 

 

Not Volvo/Polestar Scandinavian. Designed in Sweden--by Zeekr. It's clearly the Zeekr009.

 

With Geely Automotive being the parent company for Volvo & Zeekr; it's all in good faith. The EM90 will do extremely well in the US 🇺🇸 if we ever end up getting it.

 

Nobody will buy this fake Volvo in North America. Keep it far, far away from out shores.

 

fake Volvo

As opposed to my P3 that has FoMoCo stamped all over it? 😜

 

I think this is obviously a different car inside and out than the SPA, CMA and SPA2 Volvos. The SPA2 Volvos are immediately identifiable as Volvos. This looks like something else from the exterior. The interior lacks the signatures of the SPA2. Some members here don't like the SPA2 interiors and don't find them elegant. I disagree and have the opposite opinion. I don't see the two screens as the full interior. So I think, though I wish they had less functions in the screens and used hard buttons for some functions, that the updates to the EX90 from the XC90 are elegant and the cars look sleek and modern and clean, what I expect from Volvo. The backlight pattern is subtle. This EM90 lacks that clean, Scandinavian look because it isn't at the core a Volvo design. If you like it better, fine. But if you like Volvo for Volvo qualities, then you like Polestar because they're similar to Volvo, and you feel like making a Zeekr, a nice enough car but different than Volvo, the style base for a Volvo is not a good thing even if it is designed for China.

What bothers me is how lazy Volvo was here. They made the EX30 into a Volvo. The materials, the layout, the details, all are faithful to Volvo principles (yes, even removing the driver's display because Volvo does wacky stuff like that). But Volvo did none of that with this vehicle. And this was designed during the Sammuelson era. Maybe Shanghai Volvo put a few small touches on it but Sammuelson and Co. approved this as well as the very different EX30.

 

Single motor EM90 is 60% more expensive than dual motor Zeekr 09?
Is it just a showpiece and they intend to sell none?

 

There's a different strategy I think that may be in place. Reducing the price is big in China now. So Volvo may be thinking start high and then reduce it to where they think they can sell it and make reasonable margins. They may be thinking they'll reduce the price in a few months and that can stimulate sales.

 

In my opinion the unuseable 3rd row in the XC90 and the upcoming EX90 will be the driving force behind the EM90's success in the US.

Might be the beginning of a new MPV era altogether encouraging brands like Lexus to bring in their Lexus LM lineup into the North American market.

If you haven't noticed, those 25+ year old JDM import Mitsubishi Delicas and Toyota Estima/Previas are doing very well since 'adventurous' Gen Y & Z'ers are fascinated about living out of their cars. 🤭

 

Minivans sell OK. I think if there was a strong market for luxury/premium minivans then they would be in North America.