found this:

http://www.google.de/url?sa=t&sourc...jTBQ&usg=AFQjCNFjIcrGcc-XvQ0lbwVk9laBwGiKSQ&sig2=it_6klWSXWKz-CfWVhbBmw&cad=rja

(page #3: [AG-1d] - The logo is color restricted to Volvo Blue (PMS 072) on a white background,.... )

also, volvo logos are available for download here: https://www.media.volvocars.com/global/enhanced/en-gb/About/Logo.aspx

in RGB and CMYK. should be accurate enough?

 

Thanks Crossie!

Unfortunately as I was afraid they are using a different color for their car badge than the official logo for prints. Go figure the badge color is so much more appealing...
I may have to proximate

 

Maybe I'm wrong... Maybe it's close:

 

Color looks about the same as you posted just the gloss seems to spice it up a bit. I like it. Almost has an anodized blue look to it.

 

What I did is flaw though...

What you see on the screen in the previous post is the RGB (computer screen) representation of PMS-072

But CMYK is what is used for printing most of the time.

It looks like Volvo has intentionally try to match the RGB screen look on their badge instead of what their Logo would look on prints.

Haaa! color match is such a PITA

 

Do you have photoshop or illustrator? Getting an approximate color is very easy in either program, especially when dealing with the pantone color books.

Sent from the back of my economics class.

 

Yes off course I have both programmes. I am quite fluent with them and I have the Pantone book as well. The issue is more what to give to the printing place to get the correct result. Not to worrie. I'll just have to do some test run. Nothing new really! It's just annoying... Graphic designer have to deal with this all the time!

 

Painting the VOLVO letters on the engine cover. Car is bright red and considered that color, but maybe the Volvo blue is more appropriate. Would Reflex Blue #155 on this color chart http://www.1shot.com/One-Shot/colors/Lettering-Enamels.aspx be the closest match?

 

compared to the other blues on that chart? yeah it's the closest, but the Volvo blue is still brighter (though I'm comparing a laptop screen to my grill so it's hard to say).

 

It's available locally and looks close enough

 

And it's not like there's a direct color comparison in the engine bay anyway. I think the only place that blue is located is on the grill and maybe the steering wheel.

 

Not familiar with Pantone. But have you tried lowes?? See if they can scan it. I've done that for a few products


Sent from my iPhone using Tapatalk

 

From 2020 brand guidelines:

I've run into a similar issue for web design/ads.
Volvo put a funky RGB that is out of the gamut for websafe. Indesign doesn't flag it but Photoshop does.

Putting CMYK 100/91/31/18 from the guidelines into illustrator gives that lower saturated color.
Also page 17 of the brand guidelines reflects the lower saturated color and matches the CMYK in illustator.
I believe page 21 bright blue depiction is the coated pantone that we cant replicate for web, nor can we see properly unless it is printed.

I believe the proper color for webdesign/assets is HEX: 233567.

 

Love this thread. I'm planning on doing a two-stripe across my car - wide neon yellow, thin "Volvo blue", so this is getting me fired up ;-)