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V90/V90CC Discontinued for North America

42K views 267 replies 72 participants last post by  rdr854  
#1 ·
I just came back from my dealer and they told me that there will be no more V90s coming to North America. 2019 will be the last year. I find this extremely disappointing. I was waiting for the 2020 V90CC specs to come out with the hope a hybrid option would be available to order. Even the 2019 OSD is not available till June. The only other wagon will be the V60. The dealer showed me the specs for the V60CC and it will only come in a T5 and you cannot get inscription/vented seats nor laminated side glass. I can't believe this. Who is making these decisions at Volvo?
 
#2 ·
No more V90s and V90CCs or just V90s?
 
#3 ·
Assuming this is true, it’s really not that surprising. I love my V90CC, but they aren’t a big seller and it seems dealers need to mark them down pretty heavily to move them. I love manual cars too, but not a lot of them being made these days either. If you look at Volvo sales figures for last year they only sold a few thousand V90s.
 
#5 · (Edited)
Oh no I had a feeling this was coming. As a lover of wagons/estates, this is very sad if true. Not surprising. The current ones could be the last great full size real wagons ever sold in N. America. The V90CC is *the* best vehicle that Volvo produces - even if it's not for everyone - and one of the best cars currently on the market period. Particularly at the knocked down prices at US dealers. I think the Alex on Autos review title summed it up best ... "The Best Car Nobody Buys" ... :((((
 
#6 ·
It will be interesting to see how the new V60 & V60CC sell. I will also be curious to see what happens with the S90. Used 2017 S90s are in the $30k range, which makes them a really nice sedan option.

I really like the V90CC ORE! :)
 
#8 ·
#7 · (Edited)
The dealer showed me the specs for the V60CC and it will only come in a T5 and you cannot get inscription/vented seats nor laminated side glass. I can't believe this. Who is making these decisions at Volvo?
It's the price competitiveness of the US market. All manufacturers have to chip away at small features for the US vs other markets. This is just one example of why the V90(CC) are such good cars - T5 V90CC trim aside, they are the only US spec Volvos that have side laminated glass. It makes a huge difference in cabin noise and overall cockpit experience.
 
#9 ·
There is no market for 4 wagon models. It should have been considered at design phase.

V60/CC is hopefully Ok to carry on the wagon legend. A bit longer would be better.

Now order and buy the last Ocean Race V90CC while you still can.

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#10 ·
Wow!

Guess our 2018 V90 T6 will be even more rare in the US. Too bad, since it is one helluva car. Not an SUV, so it doesn’t fit the trend. I’ve never wanted an SUV...lol.

Oh well...

To clarify, I’m not a big fan of SUV’s, too heavy and not very aerodynamic. I’ve always been a little mystified by the SUV trend. I started driving real off road vehicles in 1965 working for a surveying company, traversing deserts and mountains of western Nevada. Continued operating true off road vehicles when I had a career as a wildland firefighter through the 70’s into the 80’s. Roads? We don’t need no stinkin’ roads!

Back on topic, not too surprised that the V90/90CC will be dropped. Though my interest in the platform dates back to the initial introduction, noted that Volvo didn’t seem to do much in the US to promote the line. Volvo enthusiasts were aware of the car, but I saw very little to make a wider audience aware of the car. But, they have to follow the market...and the money. :D
 
#11 ·
Oh great, just when I was deciding to get a V90 RD on OSD. Guess it'll be the Merc E450 or ??? Not keen on the V60.
 
#12 ·
Need to just have one model for wagons. V60 is too small and V90 is too big. Bring back the V70!!
 
#14 ·
Will they still allow V90/CC for OSD? Technically OSD cars are imported by another company, not VCUSA.

By the way, I can't think of any decision made by VCUSA is favorable so far. Seems they only want some low hanging fruits.

Fusion · Red · T8 · XC60
 
#17 ·
Will they still allow V90/CC for OSD? Technically OSD cars are imported by another company, not VCUSA.
No. OSD vehicles, for a given market, are exactly the same as that market's dealer spec vehicles (small differences in ordering options notwithstanding). If there is no US spec vehicle for dealers, then there is no OSD option for US buyers.
 
#19 ·
This decision by Volvo if true, makes sense. The car hasn't sold in sufficient volumes and with the new V60 on its way to the US sales would only decline further. I would imagine there is a cost to keep a model EPA and DOT certified (or whatever it's called) to be able to be sold in the US and if sales volumes aren't there the manufacturer is probably losing money on the car. The folks who really wanted a V90 or CC should be very happy they got one when they had the opportunity and didn't wait.

I do wonder what this portends for the S90. Sales most likely will decline with the new larger than previous gen S60 so Volvo will have a decision to make.
 
#20 ·
Hope they let us know in time for some custom orders lol
 
#21 ·
So what are opinions out there on resale values of 17, 18 and 19 model year V90 and V90 CCs if 2019 is the finale here in the USA? Will wagon/Estate cultists help maintain values; and will the news drive up prices of new and used 18s and 19s? Or will the bottom fall out. I’m soliciting opinions.


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#23 ·
So what are opinions out there on resale values of 17, 18 and 19 model year V90 and V90 CCs if 2019 is the finale here in the USA? Will wagon/Estate cultists help maintain values; and will the news drive up prices of new and used 18s and 19s? Or will the bottom fall out. I'm soliciting opinions.

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Ferris' high school economics teacher Ben Stein would say: "Limited or reduced supply results in what effect on prices? Anyone? Anyone? Higher prices."

It would be different if parts and service would become hard to obtain, or if Volvo were to leave the market entirely.
 
#22 ·
If this is true, it's not too surprising given similar decisions by Audi and BMW to stop bringing their large estates here (North America) eight or so years ago. I think it was wise of Volvo to enlarge the V60 just as Audi did with the A4 before discontinuing access to the A6. Based on pictures and specs, the new V60 should be competitive with A4 and 3-series wagons, IMO.

I wonder if such a decision is (proposed) tariffs related and may change based on whether or not those are implemented.
 
#118 ·
FYI....the new 2019 BMW 3 Series due to arrive ~ March WILL NOT have the Touring (Wagon) model and the new 3 series omits the manual transmission option for the U.S. market....another wagon option for U.S. is gone.
 
#26 ·
FWIW the OSD V90 CC are completely sold out. I had a customers order declined even after working with our regional rep ahead of time on it... he was able to pull some magic out of a hat and get us a V90 CC for our order bank which we could then allow to be used for OSD so our customer will be taken care of. To be fair, from the customers perspective it was as easy as walking into a dealer and placing the order, but behind the scenes I was getting worried I'd have to make a disappointing phone call. If you want one OSD or not... go place the order! I haven't heard anything for sure about future model years though, I come here because folks on the internet find rumor intelligence faster than we hear about it at the dealer.
 
#28 ·
It's major volvo country around me with XC70s ruling the road along with the new xc90s, but the V90CCs are a rare site off the dealer lot. And I have only seen 2 V90s on the road, a sky blue Inscription and a Black RD. I wanted to love the V90 RD but they just look too long, wide and flat IMO.

It's sad, but I'm not surprised because they are $$$ and big. The V60 variants should do better.
 
#30 ·
Very sorry to see her go.

I’m a fan of big Volvo wagons and would love to have fought with my wife to get that beast into my driveway......if it had a third row.

Unfortunately it simply doesn’t have the utility of the sUv without the third row. I have an SUV because of the third row, not because of I like SUVs.

My wife and I adored the 745 that we had in large part because of the jump seats (and not a single cup holder lol).

It’s built on the same platform, I’m sure the accommodation could have been made, it wasn’t an engineering decision, it was a marketing decision to not have a third row......I see that I’m starting to rant, sorry.

:beer:
 
#31 ·
Since the V90's debuted, I have seen maybe 5 total with all of them being the cross country version. I was a big fan of the car since he came out and had been trying to get my wife to get rid of her S60 in get the V90CC. Instead, we wound up selling my 10+ year old Subaru and getting a V90CC when A-Plan pricing got it down to a price I was willing to pay. If you do a simple search online, many of them are marked down well below the sticker price.

If you look at Volvo's total sales, globally the V90 and V90CC combine for less than 10% of their total yearly sales and I bet a very small percentage of those cars are sold in North America. I doubt this has anything to do with tariffs. If the demand was there, people would pay the small increase in price to get the car and Volvo would keep selling them. At the end of the day, its just not a popular vehicle outside of Europe and that is sad because its a great vehicle.
 
#32 ·
Becaue VCUSA chose to not getting any demo V90, V90CC and almost no dealer stock, average buyers got no chance to see it. And you know American don't buy cars unseen.

Customer order and OSD order is from just some wagon diehards.

VCUSA don't want to sell it and of course they succeeded.

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#33 ·
I can't say I'm terribly surprised. Per Volvo's published figures, they've sold 2,204 V90CCs and 521 V90s in the USA in the past two years; that's 2,725 cars total. They sell that many XC90s and XC60s in a month, each.

My V90CC is great, but it is also fairly pricey. I would think Volvo is trying to make things work by trimming down to just the V60, which is more affordable than $55k+ V90s.
 
#38 ·
What's sad is the V90 is probably more practical than an XC60 and when you load up the options the price difference isn't that significant. I would be more interested in a lowered spec'd V90CC than a higher spec'd XC60, but that's just me. With a rear facing car seat in the back, there is more front seat room than in our XC90 thanks to the space needed for the 3rd row and there is loads of cargo space in the rear. When you factor that in with the ground clearance it's a great all around vehicle.
 
#37 ·
Yeah, no offense to your dealer, but I'll wait to hear from Yannis on this. My dealer couldn't tell me what's coming or going next week.