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Svenske Racing announces partnership with Evolve Cars...

3.3K views 32 replies 19 participants last post by  liu0588  
#1 ·
March 1, 2005. Svenske Racing is proud to announce, through an agreement with Evolve Cars (http://www.evolvecars.com), the immediate availability of the entire lineup of Evolve appearance and suspension products, including: the very sophisticated Aerodynamic Kit, Anti-Sway bars, Upper Engine Mount Bushing, Silicone Upper & Lower Radiator Hose Kits, and other fine products. Now Svenske Racing is truly your one stop shop for Volvo performance. Not only can you get the Stage One or Stage Two upgrade kits from Svenske, but now you can also order your extra performance with a side dish of good looks and incredible handling, as well. For more information please see Evolve Cars at http://www.evolvecars.com and Svenske Racing at http://www.svenskeracing.com.
 
#2 ·
Re: Svenske Racing announces partnership with Evolve Cars... (Svenske Racing)

Quote, originally posted by Svenske Racing »
March 1, 2005. Svenske Racing is proud to announce, through an agreement with Evolve Cars (http://www.evolvecars.com), the immediate availability of the entire lineup of Evolve appearance and suspension products, including: the very sophisticated Aerodynamic Kit, Anti-Sway bars, Upper Engine Mount Bushing, Silicone Upper & Lower Radiator Hose Kits, and other fine products. Now Svenske Racing is truly your one stop shop for Volvo performance. Not only can you get the Stage One or Stage Two upgrade kits from Svenske, but now you can also order your extra performance with a side dish of good looks and incredible handling, as well. For more information please see Evolve Cars at http://www.evolvecars.com and Svenske Racing at http://www.svenskeracing.com.


What's the advantage to the customer? Why can't I simply buy it directly from Evolve?
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#3 ·
There are many advantages to the customer... it depends on where you are, and what you are buying.

If you are not a Svenske Customer, and you live close to Evolve, than your best bet would be to buy direct from Evolve... there really is no benefit either way.

However, if you are ordering parts from us, then this allows you to purchase everything you want on a single invoice, single cc bill, and have a single source for support, installation, etc.

This just makes it easier on the customer who is purchasing performance parts from Svenske to also, at the same time, outfit their car with suspension/appearance parts from Evolve!

Cheers!

Richard
 
#4 ·
Re: Svenske Racing announces partnership with Evolve Cars... (Ramib1)

I would bet that customer service and ease of access to communication with corporate would be two big pluses off the bat.

Not sure who the head of Evolve Cars is, but I don't see anyone who claims to be them post frequently to the forum!

Personally, I'm holding out for my dealer to become an Evolve installer, but if that does not happen, when my lease is up in 2006, I think I will be making the pilgrimige to Texas to give my GT wings (no not a Red Bull sponsorship!)
 
#5 ·
Re: Svenske Racing announces partnership with Evolve Cars... (Ramib1)

Quote, originally posted by Ramib1 »


What's the advantage to the customer? Why can't I simply buy it directly from Evolve?
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Have you ever tried getting a response from Evolve lately? I have e-mailed them (2 weeks ago) and called them (last week, had to leave voice mail), and they have yet to respond.
 
#6 ·
Re: Svenske Racing announces partnership with Evolve Cars... (ChuckB)

Quote, originally posted by ChuckB »


Have you ever tried getting a response from Evolve lately? I have e-mailed them (2 weeks ago) and called them (last week, had to leave voice mail), and they have yet to respond.
Probably got flodded out, (not kidding)
 
#8 ·
Re: Svenske Racing announces partnership with Evolve Cars... (bcantana)

Evolve is actually a very small company right now. Basically two people run the office! Why they choose not to participate on this forum is beyond me. I remember them saying that the members on Swedespeed aren't actually their target customers. Not sure who is then.
It was pretty easy for me to get ahold of them. I actually went over there a week ago and Don personally installed my engine bushing.
 
#9 ·
Re: Svenske Racing announces partnership with Evolve Cars... (Svenske Racing)

Quote, originally posted by Svenske Racing »
March 1, 2005. Svenske Racing is proud to announce, through an agreement with Evolve Cars (http://www.evolvecars.com), the immediate availability of the entire lineup of Evolve appearance and suspension products, including: the very sophisticated Aerodynamic Kit, Anti-Sway bars, Upper Engine Mount Bushing, Silicone Upper & Lower Radiator Hose Kits, and other fine products. Now Svenske Racing is truly your one stop shop for Volvo performance. Not only can you get the Stage One or Stage Two upgrade kits from Svenske, but now you can also order your extra performance with a side dish of good looks and incredible handling, as well. For more information please see Evolve Cars at http://www.evolvecars.com and Svenske Racing at http://www.svenskeracing.com.


And here I thought that you guys would be something different and offer your own complete line of products...
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Yannis
 
#10 ·
Yannis, we will be...

However, there are many places in the Evolve lineup that compliment what we are doing. There are 24,000 parts we could make for the R... are we able to make them all? No...

Seriously... what is the point of making a new engine bushing? Evolve's is great, and is not expensive. Why would we make new springs, when Evolve and Eibach have everyone's needs covered?

We are choosing to focus our effors on parts that DO NOT EXIST yet, such as the turbo housings, the intercooler, the downpipe, etc. etc. etc. We can only make so many things at a time...

It's nothing but a win-win for the Volvo consumer when things like this get put together. Why focus on redundant parts that other companies are making? The Volvo market isn't exactly huge... it's much more prudent to focus on the areas that AREN'T being served traditionally, and utilize the good work that others have done in the different product lines!

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#11 ·
Re: (StaggRLee)

Quote, originally posted by StaggRLee »
Well it makes perfect sense to me. As stated its a small market and if Richard sells the look-fast, handle-well Evolve parts while coming up with a parallel line of go-fast bits appealling to a different clientele and he and Evolve are OK with that and the market bears it out: Hooray.

What he's supposed to get a monster CNC mill and do one-off billet stock alloys to compete with HRE too? Dude what a sell out!
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Its about one stop shopping and customer convenience.

I do not disagree, per se, but when Svenske Racing was announced I expected an ALTERNATIVE to the others. Right now, after this current announcement, they are not a true alternative. Pretty much the same difference between Ford and Mercury...
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That is what I was trying to point out. Marketing similar (or the same) products as another company which could, very well, be a competitor certainly does not differentiate them.

Yannis
 
#12 ·
Re: (Svenske Racing)

Quote, originally posted by Svenske Racing »
It's nothing but a win-win for the Volvo consumer when things like this get put together. Why focus on redundant parts that other companies are making? The Volvo market isn't exactly huge... it's much more prudent to focus on the areas that AREN'T being served traditionally, and utilize the good work that others have done in the different product lines!

Richard,

All makes sense, just please don't get sucked into logistics and support issues for a low margin on other company's products. Keep your eye on the ball, those parts of the market that you are uniquely addressing. http://********************/smile/emthup.gif If you can use the partnership to bootstrap your core capabilities then more power to you.

At the very least though, if you are going to get distracted with other stuff, wait until AFTER I talk the wife into a Svenske Stage II upgrade for my R
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#13 ·
Re: (GrecianVolvo)

Quote, originally posted by GrecianVolvo »


I do not disagree, per se, but when Svenske Racing was announced I expected an ALTERNATIVE to the others. Right now, after this current announcement, they are not a true alternative. Pretty much the same difference between Ford and Mercury...
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That is what I was trying to point out. Marketing similar (or the same) products as another company which could, very well, be a competitor certainly does not differentiate them.

Yannis

Yannis is 100% correct. If you OEM someone else's product, at least offer different packaging or bundling options, so that it is somewhat differentiated....
 
#14 ·
Re: (Ramib1)

Quote, originally posted by Ramib1 »
Yannis is 100% correct. If you OEM someone else's product, at least offer different packaging or bundling options, so that it is somewhat differentiated....

Easy easy guys! If you want to run the company your way, then start your own friggin company!
 
#15 ·
Re: (vizwiz)

Quote, originally posted by vizwiz »


Easy easy guys! If you want to run the company your way, then start your own friggin company!

Nobody is telling Svenske Racing how to run themselves...
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I am reacting to the announcement. Can we have a discussion here or not?
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Sheesh!

Yannis
 
#16 ·
Re: (StaggRLee)

Well, so far Svenske is the only one with stage kits of the sort. You can make your own stage kits via IPD and Evolve is almost there with theirs, but nothing is really a complete kit yet. Svenske's, where all the parts are designed to work off each other, is a true stage kit though.

The trade-off is if you want just an ECU, I believe Svenske's is tuned for the stage kit only...

I would like to see another body kit, though. Something less aggressive than Evolve's, but more aggressive than the stock body...
 
#18 ·
Re: (StaggRLee)

Quote, originally posted by StaggRLee »


Why? If what you're interested in is substance as opposed to spin IMO what's the point? But I think you can get the Svenske Stage Two with a big bow on it when its released.

.

That's my point exactly...Stage 2 is a perfect example of how you OEM a few components but create a differentiated bundle...And a very appealing one I must add!!! The Evolve reseller deal doesn't provide the same value IMO. I'm still not convinced that a one stop shop is a strong enough argument, but if you're convinced then that's fine....

I must say that I'm surprised by the emotional reactions here....Why is it that when someone challanges a particular aftermarket brand, people get so touchy? We have Volvo and R bashers on this forum all the time, but no one really cares...But discussions re aftermarket brands always turn into a religous debate...

I'll see you on another thread.

Peace.
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#20 ·
Maxim... if you can secure me a V70R for about 2 weeks for fitment... I can have one made and ready to be sanded/primed/painted and put on
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Anyone, Bueler...Bueler...

Listen, guys... I appreciate the fact that people are passionate about this, us, and the Volvo aftermarket.

Something I think you guys have overlooked... we aren't just a "Performance Brand"... we are an actual living, breathing, working performance SHOP... complete with many lifts, AWD Dyno, and about 15 shop bays.

That said... we have folks that come to us... heck, I have a nice fellow driving up from Mexico the last week of this month... and he wants multiple parts installed on his car.

Should I tell him "Call Evolve, Call here, Call there... bring me the parts, and I'll try and put them on for you..."

Thats rather silly.

We are NOT abandoning our competitive fire, we are not avoiding making certain products... we are just choosing to fill the performance void first... and that is where our attention is at.

Our shop (Alamo Autosports) is a huge EVO shop... and Brice has folks come from halfway around the country to have him work on their cars... and they will come in and say "Ok.. I want the HKS Exhaust, the Greddy Cams, the Buschur Intercooler, and can you upgrade my turbo? What about a clutch?"

Brice simply smiles, says "Sure... it'll be XXX dollars, and your car will be ready next Tuesday". Alamo actually produces about a dozen parts for the Evo, including downpipes, tubular exhaust manifolds, pulley sets, and other cool pieces. But if he doesn't carry those pieces that he doesn't make, why would people come from miles around to have him work on their car?

This is something that will help Evolve, help Svenske, but most importantly help the Volvo Enthusiast.

Think about this... if you made an appointment with me to have me work on your car... and I said "Well, I can give you the exhaust, the downpipe, and an ECU... but you'll need to bring me the body kit, the sway bars, the springs, the wheels, the tires, the brakes, the x x x"... you'd pretty quickly decide that "Wow... and just why did I turn to you to transform my car???"

Thats all! Don't worry... we have at least 3 new product announcements planned for March... to be shipping in April... and these are NOT products that we've talked about before, or ar on our website. These are BRAND NEW PRODUCTS... that NO ONE ELSE makes.

One Engine piece, one suspension piece, and a nice surprise
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Now... wouldn't it be better to partner with a company to provide parts which are already on the market, and release parts which have YET to be produced... or would it make more sense to try and compete with Evolve and come out with new lowering springs, body kit, and engine mount?

Kinda silly, isn't it
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And don't forget... we have many products already in our infancy that you won't find on anyone else shelf. How many folks can ship you a downpipe... TODAY... at the performance/price level we are offering? How many folks can ship you a ported turbo housing? We have already shipped this to several customers. How many places can you go and buy an intercooler? Granted, ours isn't shipping yet... but it's so close we can all taste it... How many places can you go and buy an ECU that isn't just made for a stock car, but optimized for all the goodies you have on your car? Seen any oil coolers for sale from other folks lately? What about an exhaust system that, with tip and resonator choices factored in... allow you about 32 different configurations? We ARE different.. we ARE making great products... and will continue to do so.

We just aren't going to beat our head against the wall and compete with proven parts that work just fine.

Again, thank you guys for caring enough to argue about it!

It's all good... we will continue to make new parts... we are just going to focus on the unexplored and performance VOID... not looking to re-invent the wheel
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Cheers!

Modified by Svenske Racing at 12:24 AM 3-2-2005
 
#21 ·
Oh, and one more thing... even from a Mail Order point of view...

Let's say that you live in one of the surrounding states in Texas... and you want to order a body kit. It is obviously going to cost less to ship from Texas to Louisiana than it will from California to Louisiana...

So... if it makes sense... save some on shipping... and if it doesn't... buy it directly from Evolve
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#22 ·
No... we are structured as such that we are simply a brand extension of Alamo Autosports... Alamo has been working their magic for 15+ years... they already had the facilities... and the owner is a personal friend of mine... so it was another great "partnership" to be able to serve our customers!
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Brice and I partnered up so that we could tap his facilities/expertise in the AWD Turbocharged car market!
 
#23 ·
Re: (Svenske Racing)

Richard, everything you have done and are doing makes PERFECT sense to me. Rock on!!! The rate at which you're coming out with new and innovative performance parts is amazing. I've been watching you grow for a while. And I know you're not only working on Rs, but other Volvo platforms as well.

Guys, he's a small business doing BIG things, whenever possible (ie: the springs, bushing, sway bars, etc.)....
DON'T REINVENT THE WHEEL!

-Aaron
 
#24 ·
Re: (AaronSoto)

As an Evolve customer, I've NEVER had any trouble getting hold of Don. We've had excellent customer service.
But, Evolve doesn't have everything I want. I have their exhaust, but don't like the tip on it so I'm talking w/ Richard about one of their tips.
Given the small size of the Volvo tuner market having 2 companies making all the same things is silly. Let them each do what they do best, and borrow the rest from each other.
 
#25 ·
Re: (Svenske Racing)

Quote, originally posted by Svenske Racing »
We just aren't going to beat our head against the wall and compete with proven parts that work just fine.

Again, thank you guys for caring enough to argue about it!

It's all good... we will continue to make new parts... we are just going to focus on the unexplored and performance VOID... not looking to re-invent the wheel
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Svenske could just have easily OEM'd sway bars from Evolve and put their name on them, OEM'd springs from Eibach and put their name on them, etc... After all, at one time back in the 80's, Suspension Techniques made the majority of aftermarket sway bars and springs that were sold under many different companies "names."

Richard, from everything I can see on this end, you seem to be focused down the right path. Congrats on the excellent start-up of Svenske! Good job. http://********************/smile/emthup.gif
 
#26 ·
Re: Svenske Racing announces partnership with Evolve Cars... (Svenske Racing)

Richard congrats..
I totally understand your point of view plus I do agree. In your shoes I would've done the same thing.
To me the EVOLVE body kit is simply gorgeous. Since you are producing different softwares and exhaust then it all makes sence.