More recent comments on the Prancing Moose are here:
https://forums.swedespeed.com/showt...d-you-do-with-your-s60-V60-(2011-)-today&p=7430549&highlight=barton#post7430549

Dave Barton apparently gave permission for Auslandervlv to sell these. Either the reverse image marketing is a loophole or Volvo just hasn't caught onto Auslander. Regardless, you can get them there.

 

Thanks, apparently Auslander and Dave are separate entities as are Volvo Cars with Volvo Trademark, thanks guys.

It's a great company. I found a cool Volvo Cars video with history of their cars. I've only owned 3. My first was a 2004 S80 2.5T with AWD I called the limo.

The video gives the history of the company's cars. The 544 started 3 point seatbelts as standard equipment, the James Bond coupe, the 240, 850, XC90, etc.

Did you know Volvo waived their patent on the seatbelt...that's charity.

Also invented the oxygen sensor and child safety booster seat. Nice.

Back in 1978, 7 years after I was born, they won "The Cleanest Car" award.

Very well made video.

 

Cool didn’t know I could still get this stuff! Ordered the Swede version of the prancing moose badge

 

Just read that Volvo sent prancing moose creator Dave Barton a "cease and desist" letter.

No. "Volvo" did not send him a cease and desist letter. Volvo Trademark Holding sent him a cease and desist. This is an important distinction. Volvo Trademark Holding is an independent company that licenses the right to use the "Volvo" name and logo to both Volvo Cars and to Volvo Trucks (as well as to other entities owned by Volvo AB, the company that owns Volvo Trucks, like Volvo Penta marine engines and Volvo Aero, a jet manufacturer). Volvo Cars has no ability to override a decision by Volvo Trademark Holdings. Because Volvo Trademark Holding must consider the needs of all licensees, they are not able to be as flexible with it as Volvo Cars might desire. There is no indication that Volvo Cars played any part whatsoever in the trademark enforcement decision.

 

Volvo used to all be one company, but they split when Ford bought Volvo cars. To avoid possible conflict over the logo, Volvo AB (which retained Volvo Trucks, Volvo Penta, and Volvo Aero after they sold Volvo Cars) and the new Volvo Cars created an independent holding company to control the use of Volvo trademarks (like the use of the "iron mark" logo and the stylized "VOLVO" in the company font). The holding company is jointly owned so neither Volvo Cars not Volvo AB can overrule the other or control the holding company unilaterally. It's really quite interesting from an intellectual property standpoint.

 

I could understand how Volvo would want to protect and distance their public image and iron mark symbol versus a comical prancing moose. I just find the prancing moose created by Dave Barton to be a nice comical relief sort of thing. There's also nothing Volvo could do if anybody would want to debadge their car. We're in a democracy.

I like the bold V O L V O badge on the trunk, but has anybody ever thought of debadging it to another five letter word... M O O S E....lol

 

Sounds like a stupidly over-complicated heavy-handed solution hatched by bunch of lawyers to address a problem that really shouldn't exist

 

And better options are?

Forcing Volvo Cars to change its name isn't a practical solution.

Giving Volvo Cars carte blanche to use and sublicense the logo as it pleases isn't a practical solution because it effectively puts Volvo AB at the mercy of whatever Volvo Cars wants to do with the logo and branding, which can be commercially damaging to Volvo AB.

Giving Volvo Cars a limited license and retaining full rights in Volvo AB protects the parent company's interests, to an extent, but it fails to guarantee Volvo Cars' interests in the future will be adequately protected and thereby devalues the brand, which wasn't good for Volvo AB when they were selling the brand. This method is also very expensive in practice because rather than Volvo AB being able to appeal to a neutral arbitrator to deal with disputes, any disputes would instead need to be dealt with in court, with all the expense such undertakings involve.

Companies aren't stupid and lawyers don't structure things merely to increase complexity. The structure chosen is extremely efficient at protecting the potentially competing interests of all the companies that use the Volvo trademarks while avoiding the expenses of litigation should there be disagreements.

 

So I ordered one of these from these guys on Wednesday and still haven’t gotten a shipping confirmation email. Has anyone ordered from them and can give me an idea of how long it took to receive it?

 

So I ordered one of these from these guys on Wednesday and still haven't gotten a shipping confirmation email. Has anyone ordered from them and can give me an idea of how long it took to receive it?

Have you gotten the Moose yet ? Thanks

 

Mine came from https://www.prancingmoose.com/VolvoPrancingMoose2.html,
and Dave answers orders and emails right away. I asked about getting left and right Moose so that the things would be facing forward on each side of the car, and answered within a day. After I ordered, I received confirmation within 24 hours. When i emailed about the flying squirrel, he came back right away and had samples for approval
Highwayman; I'm sure that Dave would be willing to produce the horse your wife would want. Just shoot him an email from the website, and see what he says. He's a great guy and very accommodating.

 

Mine came from https://www.prancingmoose.com/VolvoPrancingMoose2.html
Highwayman; I'm sure that Dave would be willing to produce the horse your wife would want. Just shoot him an email from the website, and see what he says. He's a great guy and very accommodating.

Will look into, thanks. Our XC90 is the family work horse so very appropriate. It's my wife's favorite animal. I guess moose are a little more imposing, but I may consider the moose for our S60, thanks.

 

Driving the Autostrada in Italy at the speed limit (which I recall was 100KPH in places), I remember seeing a red sportscar flash by with a black prancing Ferrari horse obviously ignoring the speed limit. That's why I like the prancing moose on a Volvo - self depracating humor.

 

So this is random. I was really close to buying a Buick Regal TourX*, but ended up with the used V60 instead. I still visit the Buick forums on occasion and saw this thread:
https://buickforums.com/forums/threads/for-those-who-are-rebadging-maybe-look-custom.56155/

Now who has a prancing moose badge and was out skiing in NJ/PA/NY area yesterday?

*TourX was just too big for me and interior quality/handling was a disappointment. I definitely would've appreciated the tech, with Android Auto, wireless phone charger, bigger screen, driver safety stuff. But at the end of the day, the V60's older tech is still liveable and it's just more fun to drive day-to-day, and that's what's most important.

 

...and interior quality/handling was a disappointment.

That's about 99% of GM products. People have complained about this for decades now and GM refuses to do a thing to improve this aspect until you reach Corvette / Camaro for handling, Cadillac or the Denali trim lines in GMC for interior quality.
And even then, the interiors are near the bottom of the price segment they're playing.

Why can't GM just get it right?

 

Hello everyone, I'm new member of this community and I have first question regarding moose decals.
I have V60 imported from US so it's natural that it was damaged but I'd like to have the same emblems on both side of my car like on photo below

It's an decal from right side so I need one for left and here comes my question: Where or from whoam I can get it??
Thanks for information.

 

Don't think I've ever seen that particular badge with the detail on the moose. I'm sure someone knows where it's from, but it's not on the Auslander site or the Prancing Moose site