Maybe I'll get used to it as time goes on, but at first glance, it's fugly

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Huge step backwards....

 

Looks like a de-contented logo... Much more basic and cheap feeling.

 

Almost looks hollow, empty, weak. Goes against the history of the "iron" symbol. Maybe this is what they're trying to do. By 2030, no more ICE engines, no more leather....[emoji2369]

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Yup, out are the natural leather, wood and iron, in are the synthetic textiles, plastics, Android. This new logo fits right in. Next logo they could make iron circular shape look more like a "G"...

 

A new logo is never received well, ever. I don’t mind it honestly. I like the flatter look.


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I noticed the logo on the app....I'm not a fan of it either.

 

I actually don't mind it. Yes, it certainly looks to the past, I daresay it's a tad retro, but not necessarily retro for the sake of nostalgia.
Personally, I detest the huge grille emblems, they're like a big tacky belt buckle. And maybe the new emblems with this new logo won't fall apart after a few years! But really, though the previous logo did look sharp when it was introduced, sometimes I feel like it was the mark of FoMoCo ownership. I'm surprised Geely took this long to revamp it.

 

Here are the Volvo emblems

 

Often there are different logos for different uses as well. I remember the BMW folks getting bent out of shape about the recent redesign, overlooking the fact that it was the corporate logo that was meant for letterheads and websites, not the emblem that was going to go on cars.

 

Maybe they ran out of chips for the old one.

 

I don't mind it - hilarious how upset people get over a logo change. The old one was dated.

 

I think the last three logos had a metallic look. With Volvo being all about boron steel... it was fitting. The new logo looks more like thin plastic. Kind of like the rattle box plastic lining the SPA interiors [emoji2369]

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The fake metal 3d coloring of the logo made it dated.

I think the Volvo font is too small inside but I don't mind the clean flat logo

 

it is horrible. Soon it will just be a circle, since anything that looks like a male symbol is politically incorrect.

 

it is horrible. Soon it will just be a circle, since anything that looks like a male symbol is politically incorrect.

The thing is that the logo is not related to the male symbol

 

Let's make this thread fun and take shots at trying to improve the new logo...

 

How can you have a black logo on the rear of a black car? Yea, I know some people like the blackened “murdered” out look, but they’re the exception, not the rule. Logos on cars should be chrome. They’ve always been that way since the dawn of time, and they should remain that way. OK so maybe BMW is the rare exception.

 

How can you have a black logo on the rear of a black car? Yea, I know some people like the blackened "murdered" out look, but they're the exception, not the rule. Logos on cars should be chrome. They've always been that way since the dawn of time, and they should remain that way. OK so maybe BMW is the rare exception.

Who said it was going on the rear?

 

The Logo is the least of my concerns on the Volvos... That being said, Volvo is not the only one going down this path with their Logos. I just saw Nissan doing something similar. It is a trendy thing. I don't know why people feel that the 3D metallic look as being fake or outdated. Maybe I am old fashion but I feel the flat plain look as synthetic, ugly, plasticky, cheap and much more outdated than the previous logos. It is like fashion, it all comes in cycles.

 

The Logo is the least of my concerns on the Volvos... That being said, Volvo is not the only one going down this path with their Logos. I just saw Nissan doing something similar. It is a trendy thing. I don't know why people feel that the 3D metallic look as being fake or outdated. Maybe I am old fashion but I feel the flat plain look as synthetic, ugly, plasticky, cheap and much more outdated than the previous logos. It is like fashion, it all comes in cycles.

I don't know about Volvo's decision, but one answer to your specific question is that it's been cheapened by 30 years of plastic chrome "luxury" car accessories.

 

Maybe Volvo is slowly being influenced, though in this article here[emoji1541][emoji1541], they rebutted such associations

Swedish feminist blogger demands Volvo change its 'male chauvinistic' logo

Russian pilot says these are 'just manly games'

rmx.news

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Hell w their logo. I need a leaping moose decal for our new (to us) XC60 & the decal is not around anymore.
Now, thats a crying shame.

FWIW, I like old logo better but will not be sending hate mail to corporate.