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ROCKLEIGH, N.J. (Sept. 10, 2012) -- Volvo Cars of North America (VCNA) today announced the launch of a new Pinterest-based promotion, Volvo Joyride. The new campaign is the first for the company on the social media platform and serves as the official launch of their Pinterest channel.

Today through Sept. 26, pinners can create a pinboard named "Volvo Joyride" and pin the Volvo S60 T5 AWD, along with their favorite road trip destination, road trip stops and attractions, road trip outfits, songs, and any other items that make up their ideal trip. Three winners will be selected with the most re-pins, likes and comments to have their dream road trip become a reality.

The three winners will win the following:

One (up to) four-day lease of a Volvo S60 T5 AWD
- A two-night stay at a hotel in their chosen destination city
- One $250 gas gift card
- One $250 gift card for food and beverage
- One $250 clothing retailer gift card
- One $50 music gift card


Contest site: Volvojoyride.com

Volvo Pinterest site: http://pinterest.com/volvocarsus/volvo-joyride/
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