SwedeSpeed - Volvo Performance Forum banner

1 - 20 of 29 Posts

·
Registered
Joined
·
780 Posts
Discussion Starter · #1 ·
...or similar car delivered from Volvo. I just wonder why Volvo does not seem to hook on to the European competitors - BMW with their M series, Audi with their S and RS series and Mercedes with their AMG series?<p>Why didn't Volvo continue the real sport sedan track? <br>
 

·
Registered
Joined
·
63,543 Posts
Re: Will there ever be a new "S60R"? (andersh67)

They need to <B>survive </B>as a car company first.....
 

·
Registered
Joined
·
53 Posts
Re: Will there ever be a new "S60R"? (andersh67)

It's because Volvo doesn't know what its plan is. Yes, safety is one of the main issues, but other than that Volvo can't seem to pick what it wants to do. Family cars, some sport models, cars for 20-30 year olds, some SUVs. We just know that they want to stay alive. Unfortuanatley, they do not know how to market their sports models. Did you ever see an ad. for the R models? Who knows? Maybe, one day the R will be back.
 

·
Registered
Joined
·
780 Posts
Discussion Starter · #4 ·
Re: Will there ever be a new "S60R"? (JRL)

<TABLE WIDTH="90%" CELLSPACING=0 CELLPADDING=0 ALIGN=CENTER><TR><TD><i>Quote, originally posted by <b>JRL</b> »</i></TD></TR><TR><TD CLASS="quote">They need to <B>survive </B>as a car company first.....</TD></TR></TABLE><p>Maybe providing an interesting alternative to the above "German's" sports sedans would help with this.
 

·
Registered
Joined
·
780 Posts
Discussion Starter · #5 ·
Re: Will there ever be a new "S60R"? (chrstsm)

<TABLE WIDTH="90%" CELLSPACING=0 CELLPADDING=0 ALIGN=CENTER><TR><TD><i>Quote, originally posted by <b>chrstsm</b> »</i></TD></TR><TR><TD CLASS="quote">It's because Volvo doesn't know what its plan is. Yes, safety is one of the main issues...</TD></TR></TABLE><p>I know safety is one of Volvo's most important goals, however combining safety with performance has not been impossible for the above German car makers.
 

·
Registered
Joined
·
1,009 Posts
Do you not remember when the R took a hiatus from year end 2000 to 2004?
 

·
Registered
Joined
·
780 Posts
Discussion Starter · #7 ·
Re: (JoshV70_)

<TABLE WIDTH="90%" CELLSPACING=0 CELLPADDING=0 ALIGN=CENTER><TR><TD><i>Quote, originally posted by <b>JoshV70_</b> »</i></TD></TR><TR><TD CLASS="quote">Do you not remember when the R took a hiatus from year end 2000 to 2004?</TD></TR></TABLE><p>Do you mean they took a break with the R models between 2000 and 2004? What was the latest R model before they released the S60R?
 

·
Registered
Joined
·
495 Posts
Re: (andersh67)

Correct me if I am wrong but I think it was the 850 R
 

·
Registered
Joined
·
911 Posts
Re: (CM2RAS)

It was the V70 R in North America (1998-2000); S70 R was available in other markets
 

·
Registered
Joined
·
586 Posts
Re: Will there ever be a new "S60R"? (andersh67)

Throughout its history, Volvo has issued several limited edition, higher-performance models. To answer your question, assuming the new owner (if sold, which seems likely) continues with tradition, the enthusiast will not be abandoned. A few weeks ago I heard Kia mentioned as an outside possibility; I think Volvo would be safe in their hands. The key here is a firm that won't cut corners in any area or raise prices; Volvo has a religious following around the world and I think most businesses realize this and wouldn't tinker with its reputation. Any model such as an R isn't as much a profit maker as it is a promotion.
 

·
Registered
Joined
·
21,166 Posts
Re: Will there ever be a new "S60R"? (andersh67)

<TABLE WIDTH="90%" CELLSPACING=0 CELLPADDING=0 ALIGN=CENTER><TR><TD><i>Quote, originally posted by <b>andersh67</b> »</i></TD></TR><TR><TD CLASS="quote">Maybe providing an interesting alternative to the above "German's" sports sedans would help with this.</TD></TR></TABLE><p>Cue up the band one more time. <IMG NAME="icon" SRC="http://www.vwvortex.com/vwbb/rolleyes.gif" BORDER="0"> <p>Ford doesn't have the cash or desire to sell the "halo" car that is not the "interesting alternative" that you seem to think it is. Next, they could only sell the R with huge incentives (after the first 6-9 months that is) which doesn't help. Now throw in the sheer incompetence of the service folks and the heavy warranty expense and you have the answer. Not to mention the FWD platform which isn't conducive to "performance"........if Volvo could attract those customers in the first place.<p>This is why you have R Design instead.
 

·
Registered
Joined
·
21 Posts
Re: Will there ever be a new "S60R"? (andersh67)

Volvo has been in the process of trying to rebrand themselves over, but as it is Volvo is still the safe family brand. Nobody thinks of Volvo and performance in the same thought (one of the things I love about my car). But basically the R's were extremely off brand for Volvo. It was sad to see them go, but a good business move for Volvo. Hopefully some day there will be another R, but I wouldn't hold out for one any time soon.
 

·
Registered
Joined
·
586 Posts
Re: Will there ever be a new "S60R"? (charlesp461)

<TABLE WIDTH="90%" CELLSPACING=0 CELLPADDING=0 ALIGN=CENTER><TR><TD><i>Quote, originally posted by <b>charlesp461</b> »</i></TD></TR><TR><TD CLASS="quote">Volvo has been in the process of trying to rebrand themselves over, but as it is Volvo is still the safe family brand. Nobody thinks of Volvo and performance in the same thought (one of the things I love about my car). </TD></TR></TABLE><p>Perhaps age & demographics play a role in that one... I started my driving career in an 850 Turbo during high school (1995) here in STL, and I almost always got looks of envy combined with a "man, those are fast!" I still get that response at the gym.<BR><BR>
<i>Modified by scootss60 at 2:47 AM 4-11-2009</i>
 

·
Registered
Joined
·
1,789 Posts
Re: Will there ever be a new "S60R"? (scootss60)

<TABLE WIDTH="90%" CELLSPACING=0 CELLPADDING=0 ALIGN=CENTER><TR><TD><i>Quote, originally posted by <b>scootss60</b> »</i></TD></TR><TR><TD CLASS="quote"> A few weeks ago I heard Kia mentioned as an outside possibility;.</TD></TR></TABLE><p>Yup, and this week it was a Chinese car maker that was mentioned. (at least in Auto Week). oclv
 

·
Registered
Joined
·
21,166 Posts
Re: Will there ever be a new "S60R"? (oclv)

<TABLE WIDTH="90%" CELLSPACING=0 CELLPADDING=0 ALIGN=CENTER><TR><TD><i>Quote, originally posted by <b>oclv</b> »</i></TD></TR><TR><TD CLASS="quote">Yup, and this week it was a Chinese car maker that was mentioned. (at least in Auto Week). oclv</TD></TR></TABLE><p>And 6 months ago, it was BMW (or was it Renault or Audi or Bender). The point is that the brand is supposedly for sale. Even if it stays with Ford, it is a mid brand for the mainstream (and they have enough trouble with that niche at the moment).
 

·
Registered
Joined
·
1,030 Posts
Re: Will there ever be a new "S60R"? (MagoonR)

<TABLE WIDTH="90%" CELLSPACING=0 CELLPADDING=0 ALIGN=CENTER><TR><TD><i>Quote, originally posted by <b>MagoonR</b> »</i></TD></TR><TR><TD CLASS="quote"><p>And 6 months ago, it was BMW (or was it Renault or Audi or Bender). The point is that the brand is supposedly for sale. Even if it stays with Ford, it is a mid brand for the mainstream (and they have enough trouble with that niche at the moment).</TD></TR></TABLE><p>Hay Magoon did you hear that BMW and Renault and Volvo AB are interested in volvo <IMG NAME="icon" SRC="http://www.vwvortex.com/vwbb/biggrin.gif" BORDER="0">
 

·
Registered
Joined
·
56 Posts
I think that a union of Volvo AB and Renault would be the best buyer for Volvo.<br>There has been a lot of writing in the Swedish papers about Volvo AB wanting to protect the brandname...keeping my fingers crossed...<p>The chinese can obviously not be trusted as they have already suckered Volvo AB by selling a chinesemade copy of a Volvotruck in Asia and Middleeast, it is apparently a big seller, making Volvo AB lose a lot of sales.... <IMG NAME="icon" SRC="http://www.vwvortex.com/vwbb/mad.gif" BORDER="0"> <p>How can a government that´s not a democracy be trusted, making the rules as they go along... <p>It´s hard enough to trust our own democratically elected politicians...<IMG NAME="icon" SRC="http://www.vwvortex.com/vwbb/wink.gif" BORDER="0"> <p><br><BR><BR>
<i>Modified by borstarmicke at 9:11 PM 4-10-2009</i>
 

·
Registered
Joined
·
673 Posts
Re: Will there ever be a new "S60R"? (MagoonR)

<TABLE WIDTH="90%" CELLSPACING=0 CELLPADDING=0 ALIGN=CENTER><TR><TD><i>Quote, originally posted by <b>MagoonR</b> »</i></TD></TR><TR><TD CLASS="quote"><br>...it is a mid brand for the mainstream </TD></TR></TABLE><p>Yes we know we know...a mid-tier brand right along with Acura. <p>I just wonder if you asked Volvo what they would say about this...meaning would they agree? I do think they like to think they are up there with at least the more basic BMWs, etc. I agree with the aforementioned comment about them not being really sure what they want to be though. Maybe they shouldn't try to emulate anyone and just be Volvo...what would be wrong with that? Not much I say. Bad things happen when people play follow the leader. The tumult in the industry speaks volumes for that. <p>One things for sure...we are going to look back in 5-10 years and be amazed by the changes in the make up of the auto industry (as well as many others). So in answer to your question, I'll be optimistic here...yes, I think there will be other R's made in the future. If not, there is always this R...I'd drive that...<br><A HREF="http://www.dpccars.com/photos-09/01-13-09-03-Jaguar-XFR.jpg" TARGET="_blank">http://www.dpccars.com/photos-...R.jpg</A><br><A HREF="http://subscribers.wardsauto.com/reports/2009/naias/gallery/640x480/Jaguar%20XFR%201.jpg" TARGET="_blank">http://subscribers.wardsauto.c...1.jpg</A><p>White over Jaguar-cama, please. Thx. <br>
 

·
Registered
Joined
·
497 Posts
I think performance model cars are going to slowly disappear. With the economy as it is, there is little money for R&D.<br>Ford dropped their SVT lineup. People aren't as into buying high performance cars as they used to be. I don't know if it's because baby boomers are getting older, or what the deal is.<br>Volvo has, and always will have a cult following. They won't be mainstream. It's both a success and a fault of theirs...
 

·
Registered
Joined
·
21,166 Posts
Re:

<TABLE WIDTH="90%" CELLSPACING=0 CELLPADDING=0 ALIGN=CENTER><TR><TD><i>Quote, originally posted by <b>fasts60r</b> »</i></TD></TR><TR><TD CLASS="quote">Yes we know we know...a mid-tier brand right along with Acura. </TD></TR></TABLE><p>Nice to see someone else finally admit it. <IMG NAME="icon" SRC="http://www.vwvortex.com/vwbb/embeer.gif" BORDER="0"> <p><TABLE WIDTH="90%" CELLSPACING=0 CELLPADDING=0 ALIGN=CENTER><TR><TD><i>Quote, originally posted by <b>Tiny</b> »</i></TD></TR><TR><TD CLASS="quote">I think performance model cars are going to slowly disappear. With the economy as it is, there is little money for R&D. Ford dropped their SVT lineup. People aren't as into buying high performance cars as they used to be. I don't know if it's because baby boomers are getting older, or what the deal is.<br></TD></TR></TABLE><p>IMO, the performance cars will continue to be there......depending on your definition of performance. With the average car putting out 250-300hp, the bar of "performance cars" continaully gets raised in order to differentiate. It is those models that will dry up until the industry streamlines and the economy rebounds.<p><TABLE WIDTH="90%" CELLSPACING=0 CELLPADDING=0 ALIGN=CENTER><TR><TD><i>Quote, originally posted by <b>Tiny</b> »</i></TD></TR><TR><TD CLASS="quote">Volvo has, and always will have a cult following. They won't be mainstream. It's both a success and a fault of theirs...</TD></TR></TABLE><p>A cult following is not a bad thing, as long as the cult is big enough and the product or brands can appeal to a wider audience.
 
1 - 20 of 29 Posts
Top