The latest Ford heir (Bill?) saying:<P>1. "I'm a real car guy." Yea, right. You can tell from the way he talks that he doesn't even KNOW any real car guys. <P>2. "If I had to have just one car for the rest of my life, it would be a red Mustang convertible." I can't believe I heard a man say this. A college girl maybe, but not a man. <P>3. "There's nothing like the sound of a throaty V-8 and a great stereo." When was the last time you heard a real car guy use the phrase "throaty V-8"? And you know nothing is more important to us car guys than a "great stereo." Please. Ever heard of horsepower, torque and neck straining lateral adhesion? That's what important to real car guys. <P>No one ever sounded less convincing reading a script written by a marketing hack.
Who else gets ill watching the new Ford commercials?
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I absolutely hate those ads... The one that gets me the most is the truck ad, where he starts talking about how "low-end torque" is what trucks need. And how "low-end toruqe" is exactly what Ford turcks have. (as if he has any idea of what he's saying-- they probably have to teach him the scripts to the ads phonetically) It's obivous that Bill's never even been in a car. They truely make me sick to watch <IMG SRC="http://www.swedespeed.com/ubb/frown.gif"><P>
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I'm gonna guess that was the reason he mentioned that. It was either political or meant to send out some sort of message on it. That was a big mess for Ford. Trying to make amends and fix things makes sense. Besides, I think Bill's wife is a Firestone.
There was an article talking about the whole new set of Ford Commercials.<P>Apperantly, they scripted lines for him, but either he couldn't remember it or thay said he looked too mechanical (Al-Gore-ish?) In the end, apperantly, he just told them to let him talk about his job and the company (many articles note his fierce defense of his family name...I mean, it IS his family name)..<P>They just had a guy talking to him and just let the camera roll. Apperantly, both Ford and the advertising company were taken aback by the success of the commercials.<P>As in regards to the firestone issue, I think he was very unhappy @ Nasser for the handling of the situation. A huge chunk of the Ford family are Firestones.<p>[This message has been edited by psycho- (edited 08-26-2002).]
<A HREF="http://www.usatoday.com/money/advertising/adtrack/2002-07-28-ford_x.htm" TARGET=_blank>http://www.usatoday.com/money/advertising/adtrack/2002-07-28-ford_x.htm</A> <P> <BLOCKQUOTE><font size="1" face="Verdana, Arial">quote:</font><HR> Rather than scripting Ford, Thompson had an off-camera interviewer ask questions so his responses would have the quality of a documentary. At times, the camera is extremely tight on his face, almost as if CBS' 60 Minutes did the interview.<HR></BLOCKQUOTE>
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You know, I'm mixed personally. I like some of what I see of Bill Ford. He's a young generation of the Ford family, and was willing to be critical of some of the products they make like the Excursion.<P>The part I am reserved on is basically the whole Nasser/Reitzle/PAG thing. I thought Nasser had a great direction for Ford. He had his own issues getting quality in line, but he and Reitzle understood what it was going to take to make PAG successful, especially Jaguar and Aston Martin in competiing with their closest rivals. Now I see things like the F-type and the X-type R on semi cancellation and it gets me worried. For Jag, if they want to be a player, they need to basically keep up with the Joneses, at least the BMWs, MBs and Audis, and in many cases that means building some niche cars and a lot of them. <P>I also saw a lot of potential for Lincoln as part of PAG. The SUVs seem very good, but their cars still leave a bit to be desired. Cadillac in the meantime is making quite a wave. Lincoln was winning that race, now I'm not so sure.<P>George<p>[This message has been edited by [email protected] (edited 08-26-2002).]
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