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Ten to 15 years ago, before the onslaught of SUVs, Cross-Over Vehicles and moving down market and up market, I believe that a companies brand image was more sharply defined and less diluted. VW was not a luxury car manufacturer, Porsche did not build trucks and Mercedes-Benz vehicles were for rich people only. <P>Therefore, I would like to know which car company you feel is truest to its brand image and heritage.<P><BR>
 

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I think Honda stayed pretty close. My father tells me "back when I was younger, a Honda was just a little plastic piece of shlt." At that point, I pointed to a new Civic and said "Look, hasn't changed a bit" <IMG SRC="http://www.swedespeed.com/ubb/biggrin.gif"> <IMG SRC="http://www.swedespeed.com/ubb/tongue.gif"><P>
 

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Subaru - tough little cars that you could beat the daylights out of; they still are.<BR>Okay, the SVX wasn't the brightest move but....they do not pretend to be anythng that they are not. If I could fit in their cars, I would still be driving them.<P>I think of Honda, too, but they did introduce Acura, which strayed far from cheap. Toyota, ditto with Lexus.<P>
 

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<BLOCKQUOTE><font size="1" face="Verdana, Arial">quote:</font><HR>Originally posted by xtremepsionic:<BR><B>oh easy<BR>GM - different brands, same cars, same crappy quality control.</B><HR></BLOCKQUOTE><P> <IMG SRC="http://www.swedespeed.com/ubb/biggrin.gif"><P>
 

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<BLOCKQUOTE><font size="1" face="Verdana, Arial">quote:</font><HR>Originally posted by Ascari:<BR><B>Ten to 15 years ago, before the onslaught of SUVs, Cross-Over Vehicles and moving down market and up market, I believe that a companies brand image was more sharply defined and less diluted. VW was not a luxury car manufacturer, Porsche did not build trucks and Mercedes-Benz vehicles were for rich people only. <P>Therefore, I would like to know which car company you feel is truest to its brand image and heritage.<P></B><HR></BLOCKQUOTE><P>I would say Ferrari and BMW; Ferrari because everyone of their models still encompasses features from their racing heritage and BMW because eventhough I cannot admit that they are the "ultimate drive machine" I would say that they make a good case for it.<P>Volvo is an honorable mention since everyone of their models is a great car to be in incase you are slammed by someone. They have never abandoned the most important feature that they hav ebeen known for; SAFETY.<P>Yannis<P><P>
 

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Agreed about Volvo's honourable mention. However they seem to kind of obandoning the Safety pich in the marketing dept. (I've always found marketing to always have to try something else to justify their existence within an organization) They seem to be more focused on the sleek new lines. Wasn't it in the early 80's Volvo had the slogan, "It's boxy, but a good kind of boxy" or something like that! I remember before we bought our 850 their was the "A car saved my life" side of road after an accident commercial. And of course the 850 wagon smoking a BMW in the 1/4 mile <IMG SRC="http://www.swedespeed.com/ubb/biggrin.gif"> <BR>So I guess the've been working in the performance thing in since the T-5. Maybe marketing doesn't have to pound safety in as we are already programmed with that notion about the car company. Maybe the next promo will be "Ford, but a good kind of Ford" <IMG SRC="http://www.swedespeed.com/ubb/biggrin.gif"> (hope not <IMG SRC="http://www.swedespeed.com/ubb/wink.gif">)<BR><P>
 

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Well although they're still some of the safest cars on the road, Volvo just have nothing special to claim interms of safte features these days. They don't have the most airbags, they're not the only ones with whiplash protections, they dont' score the highest on crash tests... Yeah they're still safe.. but if thats what you're looking for, you can find a car as safe as a Volvo with better pricing or performance (but not both <IMG SRC="http://www.swedespeed.com/ubb/smile.gif">
 

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<BLOCKQUOTE><font size="1" face="Verdana, Arial">quote:</font><HR>Originally posted by xtremepsionic:<BR><B>Well although they're still some of the safest cars on the road, Volvo just have nothing special to claim interms of safte features these days. They don't have the most airbags, they're not the only ones with whiplash protections, they dont' score the highest on crash tests... Yeah they're still safe.. but if thats what you're looking for, you can find a car as safe as a Volvo with better pricing or performance (but not both <IMG SRC="http://www.swedespeed.com/ubb/smile.gif"></B><HR></BLOCKQUOTE><P><BR>Who has the SAME type of whiplash protection? This system is probably the best in the world and it is patented...<P>Yannis<BR><P>
 

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True true, but its just hard to put it on the commercials because other people will just say "so what? My car as it!"<P>even the pitiful Chevy Venture is advertising with "5 star safety rating" blah blah blah<P>read the small prints on that one, its "for side impacts"<P>and if you've seen crash testings on the Chevy Venture/montana you know they are some of the WORST for front crashes. The same crash that will crush people in the Venture, you won't have any serious injuries in a 850, S/V70, S80
 

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Discussion Starter · #11 ·
True,<P>They have been speaking more about preformance and styling, but as I understand it, they are going to return to a safety-biased campaign with the launch of the XC 90<P> <BLOCKQUOTE><font size="1" face="Verdana, Arial">quote:</font><HR>Originally posted by Spearzy:<BR><B>Agreed about Volvo's honourable mention. However they seem to kind of obandoning the Safety pich in the marketing dept. (I've always found marketing to always have to try something else to justify their existence within an organization) They seem to be more focused on the sleek new lines. Wasn't it in the early 80's Volvo had the slogan, "It's boxy, but a good kind of boxy" or something like that! I remember before we bought our 850 their was the "A car saved my life" side of road after an accident commercial. And of course the 850 wagon smoking a BMW in the 1/4 mile <IMG SRC="http://www.swedespeed.com/ubb/biggrin.gif"> <BR>So I guess the've been working in the performance thing in since the T-5. Maybe marketing doesn't have to pound safety in as we are already programmed with that notion about the car company. Maybe the next promo will be "Ford, but a good kind of Ford" <IMG SRC="http://www.swedespeed.com/ubb/biggrin.gif"> (hope not <IMG SRC="http://www.swedespeed.com/ubb/wink.gif">)<P><BR></B><HR></BLOCKQUOTE><P>
 

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Well, Saab has the active head restraints. <BR>I, for one, will not ride in the back of a new Volvo - my knees are very close to the seat, and I wouldn't want them crushed by the seatback.
 
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