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Discussion Starter · #1 ·
<A HREF="http://autoweek.com/apps/pbcs.dll/article?AID=/20060801/FREE/60731003/1041/PROMOBLOG01" TARGET="_blank">http://autoweek.com/apps/pbcs....LOG01</A><p>They need a RWD sedan in my opinion to compete against the Germans...Lexus is able to sell both FWD and RWD. A new RWD platform could be shared across PAG.
 

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Re: Volvo's woes... (swedishiron)

I think better advertising would help, most of my wife's coworkers think that our S60 was very expensive, but in reality it was $2000 less expensive the the 07 Camery Hybred we where looking at. I feel most people do not know alot or have heard alot about the brand.
 

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Re: Volvo's woes... (swedishiron)

This has been beaten to death already.<p>The simple fact is that Volvo's product needs updating.<br>The sedans that make up the majority of their sales, the S60 and S80 are old and outdated. <br>The refresh on the XC90 should help, esp on the V8 model.<p>The new S80 should boost sales quite a bit.
 

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Re: Volvo's woes... (swedishiron)

I couldn't agree more about the RWD... I know Volvo is benefitting from the reduced cost of sharing so much between the different models, but it is time to put the Ford/Pag alliance to better use.... Get a nice RWD platform!<p>I don't like lexus, but I do appreciate the options they have for their customers....
 

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Personally, I'd like to blame those brand equity-crushing 'newsflash' TV commercials. Ugh.<p>Not sure if RWD is the answer, but I do think Volvo should offer a much broader choice of AWD.
 

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Re: (rfkuehn)

The entire auto industry is undergoing a HUGE tansformation! Nobody knows what the future holds as far as fuel costs...fuel choices..and the economic ability of those who are attracted to Volvos.<br>Volvo has always been a concervative company...so don't look for anything drastic to come out of Gothenberg. Personally, I think they are on the right track with the new models designs. I would like to see a flex-fuel and/or deisel option here in the US, and a quicker arrival. But I will take what I can get for now.<br>BTW...Max is "dead on" with his analysis....the 60/70/80 series are old designs and in need of a thoughful overhaul. Hopefully, the new S80 will get things started.
 

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Re: (rfkuehn)

Not sure if RWD is the answer, but I do think Volvo should offer a much broader choice of AWD. [/QUOTE]<p><br>AWD is offered on every Volvo model. What exactly are you talking about?<br>except the C70
 

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Discussion Starter · #8 ·
Re: Volvo's woes... (VolvoMax)

Volvo however going forward will have MORE competition - The Koreans are moving upmarket. Italians are re-entering the US market. Volvo needs to dominate, not just do OK. <p>Volvo is already considering not replacing the S60. The S60 could be re-done as sports sedan with RWD - share this sedan as a replacement to Lincoln LS and maybe as a replacement to the Jaguar X-Type. Offer a up-sized platform shared with the S40 to do the Lexus ES fighting.
 

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Re: Volvo's woes... (swedishiron)

I really like the enthusiasm and ideas you have.... Unfortunately, there's not too many decision makers at Volvo who have the same energy.
 

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Re: Volvo's woes... (dugums)

Lol! But<br><TABLE WIDTH="90%" CELLSPACING=0 CELLPADDING=0 ALIGN=CENTER><TR><TD><i>Quote, originally posted by <b>dugums</b> »</i></TD></TR><TR><TD CLASS="quote"> . . . there's not too many decision makers at Volvo . . . </TD></TR></TABLE><p>that's really all you needed to say <IMG NAME="icon" SRC="http://www.vwvortex.com/vwbb/smile.gif" BORDER="0">
 

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Re: Volvo's woes... (R Salesman)

It's not just the lack of advertising, but Ford's safety ads mentioning Volvo actually hurt Volvo, dethroning Volvo of the safety crown, and diluting it's identity.<br>Also there is a sense it is losing it's identity under Ford control. I hope the new models will help.
 

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Re: Volvo's woes... (swedishiron)

VW sales stunk because their line up was old- now with all the new models, sales are doing way better. It's going to be the same with Volvo.<p>You don't need RWD, or anything like that.<p>The media has been saying that Volvos aren't as safe as other cars. Volvo needs to correct that. And improve the reliability. Think about it- imagine a S60 replacement that the media crowns as the safest car in its segment and a glowing review on its reliability. All for several thousand less than a comparable German car. Now do that across the product line. <p>Koreans moving upmarket? Right now, they're attacking the Avalon segment. Name me one Korean car that's upmarket with some faint whiff of sportiness around $30K. I see the Japanese luxury brands worrying about Korean luxury cars more than the Europeans. For now.<p>And as for the Italians? Nobody knows if they will return or not- Alfa Romeo has declared several times that they would be returning to the US, only to delay it or cancel it indefinetly. They have a huge branding problem to overcome- when they left, their cars were utter crap. Anybody from that time period is probably going to shy away from Alfa. Even today, they still have a reputation for being fragile. Also, what are they going to do with the dealer network? Make a brand new dealer network for all of America? Attach it to Maserati and/or Ferrari dealers? Look at Maserati- the dealer network is puny. Who cares if the Quattroporte is better than a S-class if there is no dealer in your city? And return of Alfa Romeo depends on Fiat's financial situation, and they're not exactly the Italian version of Toyota, grabbing up market share and making money in the process. Fiat's turned around, yes, but they still have a lot of work to do.
 

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Re: Volvo's woes... (eurotrash)

<TABLE WIDTH="90%" CELLSPACING=0 CELLPADDING=0 ALIGN=CENTER><TR><TD><i>Quote, originally posted by <b>eurotrash</b> »</i></TD></TR><TR><TD CLASS="quote">VW sales stunk because their line up was old- now with all the new models, sales are doing way better. It's going to be the same with Volvo.<p><br>The media has been saying that Volvos aren't as safe as other cars. Volvo needs to correct that. And improve the reliability. Think about it- imagine a S60 replacement that the media crowns as the safest car in its segment and a glowing review on its reliability. All for several thousand less than a comparable German car. Now do that across the product line. <p></TD></TR></TABLE> I was going to say: I wouldn't sweat over a couple of 10% drops for 2 years. If Volvo drops sales like Volkswagen did from 2002-2005, losing 37%, then it would be time to worry. VW is now doing much better, as was stated, but they have a long way to go to get back to where they were. Volvo is just now for the first time not making a profit. (in the US, and even at that they are BARELY in the red))...VWoA has been in the red since 2002, and is not expected to see black ink until 2008 or 2009. The media may be saying that Volvo's aren't as safe as other cars, but I see that as BS. Volvo uses real world testing. The reliability of Volvos, at least according to Consumer Reports, is already good (except for the XC90 and V50...that in itself makes no sense, since it is the same as an S40)...but Volkswagen is perceived as having horrid relibility. Hopefully, the new models will change that perception. I'm in between as far as age demographics. I'm not a young twentysomething nor am I a senior citizen with a Buick. I think of myself as a young 47. With that said, I fell in love with the S40's styling, and I also like the other models, now that I'm somewhat familiar with the line. I think maybe Volvo needs to advertise better; get the word out that they are not exclusively for CEO's and neurosurgeons. That Treasure Hunt, or whatever it is, is a good start in getting the average Joe's attention. What really attracts me to considering a Volvo next time is the fact that they stand on their own as factory-stock cars. In the VW world, you have young people spending thousands of dollars modding their cars, and I've never been into that scene.
 

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Re: Volvo's woes... (swedishiron)

<TABLE WIDTH="90%" CELLSPACING=0 CELLPADDING=0 ALIGN=CENTER><TR><TD><i>Quote, originally posted by <b>swedishiron</b> »</i></TD></TR><TR><TD CLASS="quote"><A HREF="http://autoweek.com/apps/pbcs.dll/article?AID=/20060801/FREE/60731003/1041/PROMOBLOG01" TARGET="_blank">http://autoweek.com/apps/pbcs....LOG01</A><p>They need a RWD sedan in my opinion to compete against the Germans...Lexus is able to sell both FWD and RWD. A new RWD platform could be shared across PAG.</TD></TR></TABLE><p>How would RWD benefit Volvo? Volvo had never been a "performance" oriented auto company. Most drivers in the world can't even really drive a RWD in adverse weather conditions anyway. <IMG NAME="icon" SRC="http://www.vwvortex.com/vwbb/confused.gif" BORDER="0">
 

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Re: Volvo's woes... (r_driver04)

<TABLE WIDTH="90%" CELLSPACING=0 CELLPADDING=0 ALIGN=CENTER><TR><TD><i>Quote, originally posted by <b>r_driver04</b> »</i></TD></TR><TR><TD CLASS="quote">How would RWD benefit Volvo? Volvo had never been a "performance" oriented auto company. Most drivers in the world can't even really drive a RWD in adverse weather conditions anyway. <IMG NAME="icon" SRC="http://www.vwvortex.com/vwbb/confused.gif" BORDER="0"> </TD></TR></TABLE><p>I agree. volvo has always banked on the fact that they are safe cars, and fwd is safer and better in snow than rwd .
 

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Discussion Starter · #16 ·
Current traction and stability control software makes RWD quite effective in adverse condition. Pluse many Volvo loyalist grew up on RWD and as late as 95 model year 960 Volvo stated that it was committed to RWD. The swedes got around for decades in RWD Volvos. How many premium level sport and luxury sedans ar FWD ? Lexus,Infiniti and even Hyundai now have realized that in order to move further up-market you need RWD. Last time I checked VW in the US has been losing a lot of money and tried going upmarket with FWD based vehicles.
 

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Re: Volvo's woes... (dugums)

<TABLE WIDTH="90%" CELLSPACING=0 CELLPADDING=0 ALIGN=CENTER><TR><TD><i>Quote, originally posted by <b>dugums</b> »</i></TD></TR><TR><TD CLASS="quote">I really like the enthusiasm and ideas you have.... Unfortunately, there's not too many decision makers at Volvo who have the same energy.</TD></TR></TABLE><p>You can have ALL the ideas in the world. If they run smack into reality and fall down they aren't any good.<p>Reality is that Volvo has invested heavily in FWD based platforms and drive systems. It would take YEARS for them to come up w/ a RWD platform.<p>Reality is that Volvo has never been interested in performance for its own sake.<p>Reality is that Volvo has very little cash and resources to launch new product.<p>Reality is that most actual car buyers really don't care about performance. They care about comfort, safety, reliability and style.<br>If the new Volvo's can deliver on this, they will sell.
 

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Re: Volvo's woes... (msrothwe)

<TABLE WIDTH="90%" CELLSPACING=0 CELLPADDING=0 ALIGN=CENTER><TR><TD><i>Quote, originally posted by <b>msrothwe</b> »</i></TD></TR><TR><TD CLASS="quote"><p>I agree. volvo has always banked on the fact that they are safe cars, and fwd is safer and better in snow than rwd . </TD></TR></TABLE><p>???? ah and they did not sell cars nor care before 1994? <IMG NAME="icon" SRC="http://www.vwvortex.com/zeroforum_graphics/screwy.gif" BORDER="0"> Your box of fruit loops has an expired sell upto date I think. This belongs along side the other MENSA grad that said in a different post "VOLVO NEVER HAS, NEVER WILL DO ANYTHING RISKY OR DRASTIC". Again a quote that was <IMG NAME="icon" SRC="http://www.vwvortex.com/zeroforum_graphics/screwy.gif" BORDER="0"> WHAT do you call the I5 and FWD and AWD then in and after 1994? You guys think up to 1994 when 850's were hatched nobody was born yet, the rest just plain died of old age by now. And can't tell you your a yoyo. It is totally AMAZING that you all think FWD and the I5 is a magic pill. AWD is not either, but makes a very very good second argument over RWD. Volvo was in business before 1994 with I4's (many versions) and I6's (gas 3.0-2.9L and diesel 2.4L) and yes the boat anchor V6 in 2.7-2.8L form, and had little problem with its clients driving them ya know. Much like the postal service (RAIN,SHINE,SLEET,SNOW). The fact that any of you babyboomers and younger now can not drive RWD, as well as more and more non (never did,as well as lazy ones) stick drivers. I have nothing against FWD in theory, it is an option to use. But it is not the majority of the rest of our's problem you can not drive RWD. <IMG NAME="icon" SRC="http://www.vwvortex.com/vwbb/rolleyes.gif" BORDER="0"> Those that can do. Those that can not, try to teach the rest away from the point they can't. Sorta like a cult. <IMG NAME="icon" SRC="http://www.vwvortex.com/vwbb/sly.gif" BORDER="0"> Given an option I would drive a good RWD first. Then if $$ allowed AWD for sure as many of you do. And then finally last ditch FWD.
 

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Re: Volvo's woes... (VolvoMax)

Volvo doesn't have to come up with a RWD platform... Ford's already got 'em....<p>Volvo needs to get interested in performance to drive sales of other vehicles... Regardless of how bad an A4 actually handles and drives, it's ok with enthusiasts and exciting to the lay-person because Road & Track is going to do a review on an S4 and sing praises for Audi....<p>Volvo has little cash to launch new product: XC90, S40, S80, C30, etc. etc. They seem to be doing ok so far. Maybe they're tapped...<p>I agree that the majority of buyers care about comfort, safety, reliability and style. The majority of buyers also don't step foot into a Volvo dealership, create some excitement and bring these people in....
 

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Re: Volvo's woes... (VolvoMax)

<TABLE WIDTH="90%" CELLSPACING=0 CELLPADDING=0 ALIGN=CENTER><TR><TD><i>Quote, originally posted by <b>VolvoMax</b> »</i></TD></TR><TR><TD CLASS="quote"><p><br>Reality is that most actual car buyers really don't care about performance. They care about comfort, safety, reliability and style.<br>If the new Volvo's can deliver on this, they will sell.</TD></TR></TABLE><p>This is exactly where I'm at. I couldn't care LESS about 0-60 times or spending $500 on a chip that will decrease my quarter-mile times by half a second. I want comfort, safety, reliability, and style, just as you say....and at a reasonable price.. in my case, an S40i with FWD for about $500 a month would do nicely <IMG NAME="icon" SRC="http://www.vwvortex.com/vwbb/wink.gif" BORDER="0">
 
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