SwedeSpeed - Volvo Performance Forum banner

1 - 3 of 3 Posts

·
Registered
Joined
·
1,388 Posts
Discussion Starter · #1 ·
http://www.foxbusiness.com/industries/2012/11/07/nine-cars-americans-keep-longest/

Interesting article...

1. Volvo
> Average age when turned in: 7.05 years
> Change from previous year: 2.8% (10th least)
> Market share: 0.4% (9th lowest)
> Average buyer age: 51 years old

Volvo has struggled significantly in recent years, and currently has just a 0.4% market share, worse than makes such as Scion and MINI. In 2010, Ford dumped Volvo, selling the brand to China’s Zhejiang Geely Holding Group. Despite Volvo’s traditional reputation for safety — five models currently have top safety pick ratings from the Insurance Institute for Highway Safety — owners are largely unsatisfied. According to J.D. Power and Associates, only 30% of Volvo owners purchase a new vehicle from Volvo when trading in their old car, one of the worst retention rates in the automotive industry. The make has become a tough sell, and dealers now need an average of 76 days to move Volvos off their lots — more than the 61-day industry average.



Read more: http://www.foxbusiness.com/industries/2012/11/07/nine-cars-americans-keep-longest/#ixzz2C376V6Aw
 

·
Registered
Joined
·
1,388 Posts
Discussion Starter · #3 ·
I see that now. And what a thread it is. I fail to understand how posting a news article is slinging mud at the brand. If its true, facts are facts. Oh well, someone kill this one.
 
1 - 3 of 3 Posts
Top