Almost 80 years old, it now makes a grand comeback as an updated logotype - the Volvo iron symbol. From a less prominent position in the grille of all Volvo vehicles for many years, the logo has now been brought back into the centre. Literally.
When the decision was taken to start producing Volvo cars in August 1926, financial backer Svenska Kullagerfabriken - SKF - reactivated a company that had been idle since 1920 for the purpose. The name of that company was VOLVO and it had been formed in 1915 for the manufacture and marketing of bearings for the automotive industry.