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Discussion Starter · #1 ·
This is what's currently parked outside the Volvo Showroom in downtown Stockholm:







I only had a few minutes to spend inside. This show room is located in Kungsträdgården, one of the most popular places to hang out in Stockholm. My impression is that it's more of a brand awareness center, rather than a sales outlet. It's adjacent to the Sweden House, which houses, among other things, the Stockholm Tourism Centre.

The marketing approach seems to be to have a bunch of attractive girls on hand dressed in black pants, boots, and low cut tops (which are popular here, regardless).

Volvo Ocean Race comes to town in a few days, so they're gearing up for a bunch of related activities.
 

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Re: Volvo Showroom - Downtown Stockholm (Munin)

Quote, originally posted by Munin »

The marketing approach seems to be to have a bunch of attractive girls on hand dressed in black pants, boots, and low cut tops (which are popular here, regardless).

So where are those pics?!
 

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Re: Volvo Showroom - Downtown Stockholm (Munin)

Nice real nice. http://********************/smile/emthup.gif
If I walk into that VOLVO showroom will they have the Volvo game set up?
They gotta be able to walk the walk as well as talk the talk.
 

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wow only uglyness from volvo

The XC60 WTF were they thinkng wth that grill
XC90 CHROME RIMS - all fail

and the C30 - well with hairspray on it cant be any gayer

:facepalmvolvo:

edit - Am I the only one that thinks the new S60XC looks like a honda ?

Modified by Chilled Man at 12:05 AM 6-13-2009
 

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Discussion Starter · #6 ·
Re: (Chilled Man)

Quote, originally posted by Chilled Man »
and the C30 - well with hairspray on it cant be any gayer

Oh Chilled, you always had such a subtle way with words.
 

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i try
 

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Discussion Starter · #8 ·
Re: (Chilled Man)

Quote, originally posted by Chilled Man »
Am I the only one that thinks the new S60XC looks like a honda?

Not sure, but I'm pretty sure you're the only one who thinks there is an "S60XC".
 

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I agree that the "Hairspray" thing doesn't look so great on the C30. Though I'm intrigued as to why they advertised a musical on a car at a dealership?

The XC90 isn't anything earth-shattering in terms of design, but that new XC60 isn't bad looking, I think it's a step in the right direction from the XC90.
 

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Re: (Munin)

Quote, originally posted by Munin »


Not sure, but I'm pretty sure you're the only one who thinks there is an "S60XC".

:rollseyes:

same difference

Regardless its hidious
 

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Discussion Starter · #11 ·
Re: (Chilled Man)

Quote, originally posted by Chilled Man »
same difference

I guess, except I have no idea which car you are talking about: The XC60 or the S60 Concept.
 

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Discussion Starter · #12 ·
Re: (Jexx)

Quote, originally posted by Jexx »
I agree that the "Hairspray" thing doesn't look so great on the C30. Though I'm intrigued as to why they advertised a musical on a car at a dealership?

I have no idea, but there must be some sponsor relationship. The theatre in question is around the corner from the showroom.
 
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