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Volvo Selects CooperKatz & Company for National Tour of Safety Concept Car

NEW YORK, -- Volvo Cars of North America has selected CooperKatz and Company, Inc. as the public relations agency for a May six-city tour of its first Safety Concept Car in more than 25 years.

Volvo's Safety Concept Car, which is positioned as a clear vision for future automotive safety, is the result of close collaboration between Volvo Cars and its parent, Ford Motor Company. Among the key features integrated into the vehicle are redesigned A and B pillars, an eye sensor, automatically adjustable driver controls, a new seat belt configuration, a fiber optic headlamp system and a personal security system.

CooperKatz' responsibilities for the tour include venue selection and media outreach in Washington, D.C., Atlanta, Miami, Los Angeles, San Francisco and Seattle.

``We are delighted to be Volvo's public relations partner for the national tour of its Safety Concept Car,'' said Andy Cooper, CooperKatz principal. It's a remarkable vehicle that will generate great media interest.``

CooperKatz & Company, Inc. founded in 1996, is a marketing/public relations firm serving clients in the following industry sectors: automotive, technology, telecommunications, financial services, professional services, e-services, trade associations and consumer products.

SOURCE: CooperKatz and Company, Inc.
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