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Volvo has chosen former Volkswagen designer Thomas Ingenlath to replace Peter Horbury as the head of the Swedish brand's design department, the latter having moved up the ladder to oversee design work at Volvo's corporate parent, Geely. Ingenlath was with the VW Group for 20 years and did stints with Audi, Skoda and Volkswagen, leading work on concepts and production cars like the VW Nils Concept, the Bluesport Roadster and first-generation Skoda Fabia and Superb.

After a couple of years trying to decide where it wanted to be – or at least, how it wanted to be described – on the luxury spectrum everyone seems to be on message now. Volvo will be looking for Ingenlath to continue its progress toward being a "top-tier luxury brand," in the words of CEO Stefan Jacoby, and "a truly luxury automotive brand" in the words of Geely CEO Li Shufu. Check out the official press release below for more details.


Source: http://www.autoblog.com/2012/03/13/...campaign=Feed:+weblogsinc/autoblog+(Autoblog)

Official press release from Volvo

Volvo Car Corporation appoints Thomas Ingenlath as new head of Design

Thomas Ingenlath, 48, has been appointed Vice President Design at Volvo Car Corporation, arriving from a position as head of the Volkswagen Design Center in Potsdam, Germany.

Thomas Ingenlath will assume the position as Vice President Design, Volvo Car Corporation, on July 1, 2012, succeeding Peter Horbury, who is now Senior Vice President Design, Geely Group.

"I am very happy that Thomas Ingenlath has accepted the offer to be responsible for Volvo's design. He is one of the most exciting automotive designers today and will play a central role in Volvo's development towards becoming a top tier luxury auto brand", says Stefan Jacoby, President and CEO, Volvo Car Corporation.

Thomas Ingenlath has 20 years experience from the automotive industry, after completion of design studies at the Fachhochschule für Gestaltung in Pforzheim and the Royal College of Art in London. He has since worked in top design positions at Audi (1991-1994), Volkswagen (1995-2000) and Skoda (2000-2006). As from 2006 he has been the Director for Design at the Volkswagen Design Center in Potsdam, designing for all brands of the Volkswagen Group.

"I feel very honored to join Volvo - a brand which I have great admiration for. The company is heading for a new era and I am looking forward to be part of that development. It will be a great challenge to define Volvo's future design direction," says Thomas Ingenlath.

Li Shufu, Chairman of Geely Holding Group and Volvo Car Corporation, comments: "The recruitment of Thomas Ingenlath to head Volvo's Design department is another important step in the development of Volvo Car Corporation to become a truly luxury automotive brand." Thomas Ingenlath's solid experience in automotive design will be a valuable contribution towards the Volvo design of the future."
 

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Volvo will be looking for Ingenlath to continue its progress toward being a "top-tier luxury brand," in the words of CEO Stefan Jacoby, and "a truly luxury automotive brand" in the words of Geely CEO Li Shufu.
Big news. So I guess we have it direct from the horses mouth. The top two guys are saying Volvo is heading for the "top tier" luxury market. Interesting times. I wonder what product will be coming down the pipeline to achieve this. And brand management is going to be very interesting too.
 

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It takes big bucks, and big cajones, to move into this league. Slugging it out with MB, Audi, Lexus & BMW is going to take a lot more than Scandinavian estheticism. The conversations in the other threads about new existing models in 10 years is not consistent with moving to the luxury market. This is going to be interesting to watch. I expect Lee Shoe Foo is in for a learning experience.
 

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It takes big bucks, and big cajones, to move into this league. Slugging it out with MB, Audi, Lexus & BMW is going to take a lot more than Scandinavian estheticism. The conversations in the other threads about new existing models in 10 years is not consistent with moving to the luxury market. This is going to be interesting to watch. I expect Lee Shoe Foo is in for a learning experience.
Nah. They'll do fine in China. Just make it bigger and softer-riding than anyone else, add leather and you're all set. Nothing to it, right? :)

Oh well. "Top-tier luxury market" leaves me out as a future customer. Good luck, guys.
 

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Nah. They'll do fine in China. Just make it bigger and softer-riding than anyone else, add leather and you're all set. Nothing to it, right? :)

Oh well. "Top-tier luxury market" leaves me out as a future customer. Good luck, guys.
...and keeps me in...good luck, guys...

One bigger and softer-riding model will do no harm, and will attract many former Volvo fans back...I keep reminding the old days of 960 (and even 740) that was way above anything Audi could do in the luxury market...
 
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