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Volvo posts 2025 XC90 details: same car as 2024

103K views 266 replies 37 participants last post by  FusionRedXC60  
#1 ·
Foxy posted this in another thread, but I thought it’s worth having a new thread just for 2025.


It’s in German, but you’ll see nothing changed from 2024, which itself is basically the same as 2023.

Seems like the SPA2 XC90 is not going to happen.
 
#2 ·
Foxy posted this in another thread, but I thought it’s worth having a new thread just for 2025.


It’s in German, but you’ll see nothing changed from 2024, which itself is basically the same as 2023.

Seems like the SPA2 XC90 is not going to happen.
Mm, yes, or they'll do what they did with the P2 car, and keep the current XC90 on sale for as long as humanly possible ... how about a refresh for 2026 that will last it until 2030??
 
owns 2012 Volvo XC70 T6 Platinum
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#4 · (Edited)
Interesting, but probably a headfake or some need to get a pricelist out for that particular market. EM90 reveal on (Sun?) 12 Nov, and the earliest I'd guess production start for XC90 would be week 46 which is Mon, 13 Nov. Or could slide into Dec-holidays-Jan, etc.

On the other hand, Volvo hasn't launched anything native since pre-Covid and SPA2 is riddled with delays. So why not mix in more delays across the product plan? And more layoffs (“efficiencies”) too?

Oldest kid gets license next week, although we can wait into spring. But wife and I have both seen the Grand Highlander which is fine for what it is. Of course wife asked if there's a Lexus counterpart, I demurred... (but TX PHEV is the backup plan, which notably includes '6.6-kW on-board charger').
 
#6 ·
Or a miscue? I have seen some EU pricelists drop crazy early, who knows.

Those dates 12 & 13 Nov interest me - certainly you won't see XC90 reveal before EM90 on 12 Nov, and 13 Nov is first day in week 46 which happens to be a common mid-MY flip date (that's when ER production started for MY22.5, screwing over early MY22 buyers). A well-informed, former poster (who has been vaporized?) said to expect a short production year for MY24.

NA dealers have seen it twice, Feb 2022 and Mar 2023. I can't believe they'll convene again ~Feb-Mar 2024 w/out production underway. But its Volvo, and Volvo does delays almost as good as Tesla.

Image
 
#7 ·
The last communication we have is that any updates to ICE vehicles will be functional. Anything with design will be minimal. I've said it multiple times, at this moment it seems that the commitment to continue with the XC90 right now is through MY25. Once EX90 is actually out there, it will be a wait and see - the cutoff of production of the XC90 will depend on what the demand is like. Also, Torslanda is shutting down for a retool to EV in 2025, so where they will be made if they continue is anyone's guess.
 
#8 ·
Did your GM go to Charleston earlier this year or Miami last year? What's his take on what he saw there? I'm sure GM would be thrilled for you to post here...
 
#9 ·
Everything going on at the dealership level from a training standpoint is related to our shift to electric. Yes, the delays with the EX90 have been frustrating, but once this is sorted it will not only be the EX90 but in relatively short order it will be a proliferation of full electric models. They aren't looking to do any major retooling work to do with ICE vehicles but as long as current models continue they will get functional updates and any styling updates would not be major. And the answer to your question is that we have representation at all of these events. We're a significant group up here in Canada with multiple Volvo stores, so not every GM goes to every event.

I will go further to say that dealerships are going to be redeveloped to fit the climate-neutral goal of Volvo. Some can be retrofitted while others will be rebuilt.
 
#11 · (Edited)
And the answer to your question is that we have representation at all of these events. We're a significant group up here in Canada with multiple Volvo stores, so not every GM goes to every event.
Well someone saw two refreshed SPA1 in Miami (XC90, S90) and three in Charleston (+V90 or S60?). And five EVs in Charleston. So I think the Germany thing was a need for a pricelist in that market, and too early to do anything but use old photos. v2 will come eventually.

But if re-re-delayed, well we won't wait long into spring. Oldest kid gets driver's license next week, we'll need to add to the family fleet once the winter clears out. And I won't get XC90 in 9th year of largely-unchanged design. Fingers crossed it works out.
 
#10 ·
Plus this - "PHEV and hybrid also developing... we will maintain current product portfolio but we will refresh it... updated infotainment, added smartification, exterior updates... relevant for years to come" -
Image


at 15:45 -
 
#12 ·
Volvo even broke off the unit that is the ICE manufacturing unit which should tell you something. The Volvos will keep getting the updates for sure for current owners, just not a redesign. The statement is meant to be vague. The good thing about the Google Infotainment system is that the hardware is capable of taking much more in than what's there, so functionality WILL be relevant for a long time. But the way they term it, the ICE models in most models will continue to run alongside the BEV until it no longer makes financial sense. The ICE versions of the XC40 won't live past 2026 for sure, for instance. If the 60s and 90s don't have enough traction in the market as EVs for whatever reason, the ICE versions will continue in the meantime, but there is nothing to say how quick it will happen. That's why there is no commitment past MY25 on the XC90. If it's justified to keep longer, it will but we're on a need to know basis. Depending how quickly battery technology advances and economies of scale for reducing the cost of batteries, it may actually come that fast or could take longer.

But not any real change ...
 
#13 ·
Well someone saw two refreshed SPA1 in Miami (XC90, S90) and three in Charleston (+V90 or S60?).
This is my guess (and maybe I’ll bet a window crank on it :)

They killed the refresh because either:
1. EX90 delays are a sign of deeper dysfunction and the XC90 refresh is equally messed up even if it’s not visible to us
2. EX90 delays meant they needed to move people who work on the XC90 to the EX90 to get the project moving.

Even if people have seen the refreshes, those could have been so early in preproduction that they didn’t really reflect how much work was remaining to ship.

I have no info, just my guesses based on working at various companies and seeing how projects get cancelled
 
#14 ·
This is my guess (and maybe I’ll bet a window crank on it :)

They killed the refresh because either:
1. EX90 delays are a sign of deeper dysfunction and the XC90 refresh is equally messed up even if it’s not visible to us
2. EX90 delays meant they needed to move people who work on the XC90 to the EX90 to get the project moving.

Even if people have seen the refreshes, those could have been so early in preproduction that they didn’t really reflect how much work was remaining to ship.

I have no info, just my guesses based on working at various companies and seeing how projects get cancelled
You may remember a few months ago there was some layoffs announced at Volvo. But by the same token, there were new hires too. It was a matter of switching resources to focus on the future, so some functions that weren't in house or underserved in house are beefed up, where development is stopping they are reducing it. They took advantage of the tech layoffs to hire some great coders for sure.

Don't forget that the EX90 project ultimately is not just the EX90 project, it will spawn a bunch of variants so it's much greater than that. Some people don't seem convinced of Volvo's direction but it's pretty clear, actually. Not everyone will be on board with it, at least not right away. No different than how the transition to SPA was in the first place.
 
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#20 ·
I was in Torslanda today and saw the new building for megacasting sections of the new GPA platform cars

Torslanda can build SPA, SPA-2 and GPA platforms in parallel

Torslanda currently builds XC90, V90, XC60 and V60. Volvo count Cross Country models as separate models so say Torslanda builds 6 models.

S90 was made in Torslanda till 2017 and mainly at Volvo’s Daqing plant in China

S60 Charlestown US

EX90 Charlestown US at least

There’a flexibility if needed 😎

Missed seeing the EM90 in Goteborg as it was on display till last Friday

But did see some of the EX60 😎

Would have loved to have seen inside the pilot plant and crash centre. Lots of new models there!
 
#25 ·
Beats me…

“We’re expecting Volvo Cars to launch the restyled XC90 in the U.S. next year, as the MY2025 series.”

 
#30 ·
Especially to the degree that EX90 cues migrate to XC90 refresh.

And if XC90 actually looks better (see EM90 reactions re: interior), that's another reason to stagger launch timing in this way.
 
#32 ·
At this point, we don't know if the XC90 will live at all past 2025. They are really in a wait and see mode. If they get the cost to produce the EX90 under control ... and depending on the take rate of EX90 vs XC90 once both are readily available ... we'll know for sure. But they are not dumping money into development of any ICE vehicle. Only the functional upgrades that work with the XC90s hardware will be seen.
 
#36 ·
CEO Jim Rowan has announced that the SPA cars will live on in parallel to the new EVs

Tune into the Q3 earnings call for this or see my post of a transcript of what he said

article above sounds quite plausible too and aligns with what most have been expecting for the SPA continuation

Rush to offer only EVs has played out as an error. Continuing ICE offerings has ended up as cheaper to offer upgraded SPA range rather than the original plan of SPA-2 offering ICE and EV

SPA-2 delay probably also plays into the decision to keep SPA range going longer in upgraded form

Cheap to do amended / facelift front bumper (as it defines a lot of the front face of the car but is a large plastic part), tweaked lights but unamended sheet metal plus upgraded interior to latest infotainment is what I expect. Keeps it fresh, keeps it up to date but without the LiDAR driving assist aspects
 
#37 ·
Rush to offer only EVs has played out as an error. Continuing ICE offerings has ended up as cheaper to offer upgraded SPA range rather than the original plan of SPA-2 offering ICE and EV

SPA-2 delay probably also plays into the decision to keep SPA range going longer in upgraded form

Cheap to do amended / facelift front bumper (as it defines a lot of the front face of the car but is a large plastic part), tweaked lights but unamended sheet metal plus upgraded interior to latest infotainment is what I expect. Keeps it fresh, keeps it up to date but without the LiDAR driving assist aspects
Agree with your points here.
 
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#39 ·
People need to realize some of the limitations of their own biases. I read so much about how it is better to integrate screens yet when screens are floating, and IMO that doesn't make them "cheap," just floating, there is far more flexibility for a carmaker to update/upgrade an interior than if they have to try to then change the whole dash to accommodate a larger screen. FWIW, the Tesla S and X had to change the whole interior to make an updated interior because it was an integrated screen. And if you look at that big screen vs. what they have now, it is far more dated looking than what they have now, like the floating screen or not. But, tbh, the whole Tesla S/X interior was rather dated and needed to change in whole. And they did so. The exteriors have aged better.

The horizontal screens repeatedly posted by rfkuehn is another example of a floating screen. It's not integrated so Kia/Hyundai updated their Telluride screen becomes a less involved update to their interiors. Like it or not, the XC90,S90 and others have a "stale" look to their interiors now. And more and more cars are using leatherette. More and more cars are using recyclable materials. That's a change that sooner or later, people will need to accept. At least Volvo is trying to move forward but it isn't possible to predict rate of change. You look at trends and gamble. And you don't always get it right. But at least Volvo, with the EX90 and EX30, are trying to put out interiors that will stand the test of time. So, some may not like them now and love the current cars, but how fresh can Volvo keep their interiors through time is what they need to think about, not those that just love the older gen and haven't warmed up to the newer versions of Volvo yet. Time doesn't stay still even if some car buyers want it to.

If and when there is a return to more buttons, Volvo can figure out a way to put them in the large console or somewhere else and keep the clean "Scandinavian" look they are going for. But for now, that doesn't seem to be part of their design philosophy. It's more possible to add them in a redesign IMO if and when the current interiors are tweaked. But just because some people here don't like them means that Volvo has pressure to add buttons or tweak the interiors anytime soon. I think we'll see more of the same that's in the EX90/EX30 in the EX60 and ES90.
 
#41 ·
That's impossible to say. And I actually don't agree with you. We'll just have to see in 7 years or so. But it does seem to me more and more cars are having some aspects of Tesla interiors than they used to. And the 3 was introduced in 2017.
 
#43 ·
I don't see the big deal in the changes Volvo made in the EX90 vs. the XC90. They are far less extensive than the P2 XC90 to the SPA XC90. Volvo got rid of a lot of buttons from the original XC90 to the SPA car. They also changed interaction and put in the screens, and they were laggy at first. That was a big deal. From the XC90 to the EX90 they basically made the screens float and removed the 5 or so buttons beneath the center screen. They also moved some of the buttons on the console to the screen. But beyond that, the EX90 is just an update of the current XC90 and the style isn't all that much different. It's way less of a change than the XC90 to SPA XC90. I guess you can bemoan the change from leather but give Nordico a chance. The reason it is "underwhelming" is because it isn't that big a change. B&W stereo, some sort of screen interaction, all that was introduced with the SPA XC90 and the exterior is evolutionary. So no huge upgrade.

The EX90 is a modernization of the XC90. The EX30 is a modernization of the XC40. They aren't that much different. The big difference may be an instrument panel for the driver and its style but sooner or later, one can adjust to that, or even the absence of one in the EX30. Center mounted instrument panels were used in cars of earlier decades, like the Prius.
 
#46 ·
The EX90 is a modernization of the XC90. The EX30 is a modernization of the XC40. They aren't that much different. The big difference may be an instrument panel for the driver and its style but sooner or later, one can adjust to that, or even the absence of one in the EX30. Center mounted instrument panels were used in cars of earlier decades, like the Prius.
I agree with the 90 series. The EX30 is not like the XC40. Not the same category…
 
#48 ·
Once you see the EX90 live you'll get it. The woodwork in it is so beautiful actually, even nicer than the XC90. The Nordico is very convincing and personally I like the way the wool looks too.

I also don't think the EX30 is a modernization of XC40. It will be interesting to see what the EX40 will look like, it will still be a couple of years before they tease it I think.
 
#50 ·
Well, the EX30 is definitely shrunken. But I think the overall side profile is fairly similar to the EX40 but with a subtle slope to the roof. Inside, the door panels and vertical vents I think are a modernization of the EX40. Of course, the EX30 is introducing a lot of new materials/textures and centralized treatment and things like the soundbar, missing driver's display, and a different seat style. In that way, it's it own car but I feel the XC40, while using the displays from the SPA cars, has its own style compared to the SPA cars. But yes, the EX30 is small from the measurements. I haven't seen one in the metal yet.
 
#49 ·
I just had a look at both the EX90 and the EX30. It's true - the EX90 is recognizably an update of the XC90. and it seems to be well done.

otoh. The XC40 (a midsize car still) seems to be an XC60 with the middle cut out. The EX30 is a much smaller car.
 
#53 · (Edited)
So why not mix in more delays across the product plan?
From my auto-signature saga re: 2nd refresh for XC90 on SPA1 (first seen by NA dealers Feb 2022, again Mar 2023; deniers can't deny this) -

Gave up waiting on metastasized Volvo delays. Picked a FHEV-SUV instead that's larger, EPA rated 36/32, seats 2+2+3, and miraculously achieves both armrests on 2nd row captains chairs.

Volvo has a history of not attracting their current customers.
I've been undergoing an emotional vomit since September after moving on to Plan B purchase noted above (now awaiting confirmation of build and permanent VIN) when 1) family minivan hit 200k miles and need new road-tripper; 2) oldest kid got drivers license and need additional vehicle; and 3) it became clear XC90 SPA1 refresh wasn't going into production until late-2024 at earliest - probably after EX90 launches simply to save face for SPA2.

Writing this was cheaper than therapy - thanks for reading :p
Others here have surely appreciated sharing in my death throes as a Volvo brand loyalist.
 
#54 ·
No insider info here, but it's never made sense to me to have a major refresh/SPA2 for a car with max 5 years life on it from Volvo's perspective. Volvo is still a small company in the auto game, so making the best use of their money is important. Maybe they'd have wanted a SPA2, but that never really made sense. Look back to their "this is not a car" car show, with nothing. That should have been your sign of no big changes. Then you had the huge costs with the AAOS launch trying to scramble to get those right, and now with getting the Lidar working.. any free money thought to be use for a refresh was probably gobbled up there. Not to mention whatever costs when with the piston rings. As a long time fan of small brands, I've seen what can happen with missteps and trying to be too big. Finding a niche and being great in it is far better for profitability. There are of course risks to less diversification, but at the end of the day you need people to seek Volvo out, not find them by accident. Bland marketing competing head to head with the other Euro luxury cars will only get so far. I like the EV direction for Volvo. Mild refreshes sure, but anything major would be an unneeded expense in my book.

I still remember folks here insisting 2024 was going to be a major redesign for the XC90.... While I'm a big fan of rumor intelligence (rumint), you do have to recognize it's limits.
 
#60 ·
Foxy posted this in another thread, but I thought it’s worth having a new thread just for 2025.


It’s in German, but you’ll see nothing changed from 2024, which itself is basically the same as 2023.

Seems like the SPA2 XC90 is not going to happen.
Can’t believe no change at all, no improved battery, no LiDAR and improved pilot assist, no PAP, no front fog light , great I haven’t waited another year and purchased in September the my24
 
#61 · (Edited)
great I haven’t waited another year and purchased in September the my24
Best I can tell the XC90 refresh has been delayed simply to allow EX90 to launch production first. Thinking XC90 update adopts some EX90 design cues and advances them a bit (see EM90 dash), so to launch EX90 production after XC90 refresh could make EX90 look stale given its long period of stasis since design lock.

I didn't wait either, our Plan B vehicle was built 10 days ago and is currently in hiding 300 miles away for a Christmas morning surprise. More details in signature for anyone everyone that cares.