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Volvo Monitoring and Concept Center Maximizes Creativity With Innovative
Solution From Centric Software

ROCKLEIGH, N.J. -- Marking another milestone in the company's history of innovation, the Volvo Cars Monitoring and Concept Center (VMCC) today announced it has made a strategic decision to deploy Centric Innovation from Centric Software, the leading provider of Collaborative Product Innovation (CPI) solutions for the globally distributed design chain. VMCC is leveraging the solution to fuse creativity, project management and efficiency as they collaborate with team members. Pulling disparate data into the Centric Innovation unifying environment enables globally dispersed teams to collaboratively define, synthesize and validate concepts.

VMCC, the Volvo think tank, tests many new techniques and tools such as Centric Innovation, quickly assessing their value for the parent company, which then implements successful processes across the organization when viable. VMCC is therefore challenged to provide its team members with flexible design tools that match their creativity and empower them to express and share their concepts and ideas.

Unlike conventional design solutions -- including specialist point products such as CAD/CAM, CAE, and visualization, or rigid control-oriented management systems including PDM and ERP -- which stifle creativity, Centric Innovation is the only environment and unites domain experts to freely share know-how and explore innovative ideas. The ability to define, synthesize and validate product possibilities all in one environment fuels the creative process and enables VMCC to focus on its core competencies and outsource and manage projects as needed to its global partners, working together toward the final project.

``We are tremendously creative here at VMCC,'' said Lars Jansson, general manager, Volvo Monitoring and Concept Center. ``Centric Innovation enables us to maximize our creativity as well as the expertise of our extended team and existing resources, while minimizing costly delays''.

``VMCC's decision to extend its relationship with Centric Software is another example of its commitment to remain on the leading edge, exploring the technological boundaries of best-in-class solutions such as Centric Innovation,'' said Neil M. Mitchell, vice president of marketing and strategic alliances for Centric Software, Inc. ``We are confident they will continue to realize its benefits as they create innovative products more quickly, and at significantly reduced costs.''

About Centric Software, Inc.

Centric Software, Inc. generates innovation by empowering manufacturers to create and dominate new markets with their design chain partners through Internet-enable Collaborative Product Innovation (CPI). The company is driving the collaborative-commerce (c-commerce) market with Centric Innovation -- the only solution that unites disparate knowledge so that domain experts can define, synthesize, and validate product concepts collaboratively in record time. It's not just business-to-business, it's Business Together. Centric Software is headquartered in San Jose, California, and provides sales and support services to its customers through its offices worldwide. For additional information, please visit the web site at http://www.centricsoftware.com.

About Volvo Cars of North America, Inc.

Volvo Cars of North America is part of the Volvo Car Corporation of Goldberg, Sweden. The company provides marketing, sales, parts, service, technology and training support to the 328 Volvo automobile retailers in the US and 43 in Canada. The 2001 Volvo automobile line includes the flagship S80 luxury sedan, versatile V70 wagon and rugged Cross Country, C70 coupe and convertible, the sporty, new S60 sedan and compact S40 and V40 models.

SOURCE: Volvo Cars of North America, Inc.
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