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With just days to go before Black Friday and Cyber Monday – the busiest online shopping days of the Christmas season – Sweden’s Volvo Cars has unveiled a brand new way to take some of the hassle out Christmas shopping.

The premium car maker has launched the world’s first commercially available in-car delivery service by teaming up with PostNord, the Nordic region’s leading communication and logistics supplier, Lekmer.com, the leading Nordic online toy and baby goods store, and Mat.se, a Swedish online grocery retailer, to have Christmas toys, gifts, food and drinks delivered to its cars.

Volvo In-car Delivery promises to bring some of the cheer back to Christmas by eradicating the more unpleasant aspects of seasonal shopping such as a desperate search for parking space in a busy city centre, crowds of stressed people and the disappointment of missed deliveries.

The Volvo In-car Delivery works by means of a digital key, which is used to gain one-time access to your vehicle. Owners simply order the goods online, receive a notification that the goods have been delivered and then just drive home with them.





“Christmas is fun – but let’s be honest, it is also a busy time for most families. This service simply makes shopping easier,” said Björn Annwall, Senior Vice President for Marketing, Sales and Service at Volvo. “Volvo In-car Delivery provides concrete proof that connected car technologies can be used to save people time and make their lives easier.”

Volvo In-car Delivery is currently only available for Volvo drivers in Gothenburg who subscribe to the Volvo On Call service, but it will be introduced elsewhere in Sweden and to other countries in future. There will also be a wider range of goods available for In-car Delivery as Volvo joins forces with more companies in future.

The service is extremely simple to use. Volvo owners just choose the In-car Delivery option at the online checkout when they buy their gifts, food, drinks or other packages.

The Volvo In-car Delivery service is a good example of Volvo’s broader attitude to how new technologies can be introduced to its cars.





Volvo is always keen to explore new technologies, be it in the areas of safety, autonomous driving or connectivity, but believes fundamentally in Nordic utility – meaning it will only introduce a technology if it actually saves lives, saves times, adds an element of convenience or benefits drivers.

“Volvo is not interested in technology for the sake of technology,” said Klas Bendrik, Senior Vice President and Chief Information Officer at Volvo. “If a technology does not make a customer’s life easier, better, safer or more fun, we don’t use it.”
 

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The Volvo In-car Delivery works by means of a digital key, which is used to gain one-time access to your vehicle. Owners simply order the goods online, receive a notification that the goods have been delivered and then just drive home with them.
??? So I order online from home, .... , goods are delivered, ... then i drive home?

Where am I when I place this online order?

Or I order online, then drive to store, store gets notified I'm there, I just wait outside, but then I'm already there so why do they need digital key? ???????

Ok, I order online, I drive to THAT store, I walk to some other store nearby, the 1st store can now deliver to my car because the store is notified that I just arrived. Of course, I finish at the other store, get back to my car, but the 1st store didn't deliver yet.

Or, I order online, I drive somewhere, anywhere, and that online store knows not to deliver to my house, but to deliver to my car that happens to be at the grocery store? But then that delivery person gets to the grocery store just as I've left?

How exactly do people shop in Gothenburg?

When the car is getting serviced and is in the shop all day for that huge update, will Volvo service centers let the delivery drivers into the service bay to deliver the packages?



Volvo is always keen to explore new technologies, be it in the areas of safety, autonomous driving or connectivity, but believes fundamentally in Nordic utility – meaning it will only introduce a technology if it actually saves lives, saves times, adds an element of convenience or benefits drivers.

“Volvo is not interested in technology for the sake of technology,” said Klas Bendrik, Senior Vice President and Chief Information Officer at Volvo. “If a technology does not make a customer’s life easier, better, safer or more fun, we don’t use it.”
Sounds great, but unfortunately not the reality. This has become common everyday marketing speak from all companies. They all think it, say it, but what really ends up getting delivered doesn't actually work as expected, or isn't as easy or safe, or really not any better.
 

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The idea seems convenient to me. I would think they would just deliver the goods to your car during your work day while it's parked in your parking spot outside.
 

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If it is for online orders, why is this any different than just delivering it to your house? I buy most things online and have no issues with home delivery. Seems like another solution looking for a problem.
 

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If it is for online orders, why is this any different than just delivering it to your house? I buy most things online and have no issues with home delivery. Seems like another solution looking for a problem.
Some apartment does not have reception service and parcels could get lost.
 

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Some apartment does not have reception service and parcels could get lost.
It's very niche but one scenario. I've lived in such places before without issue personally so I wouldn't go through the effort of creating a service around it if that was the only scenario. It's more just a feel good marketing thing. This is actually at least the 3rd time it's being attempted, http://www.zdnet.com/article/volvo-is-the-third-company-to-try-delivering-shopping-direct-to-your-car/.
 

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If it is for online orders, why is this any different than just delivering it to your house? I buy most things online and have no issues with home delivery. Seems like another solution looking for a problem.
It's the first step in Volvo's grand plans to raise their prices to Bugatti levels.

With each new model year, prices will continue to go up until Volvo owners will be forced to live in their cars in order to afford the car payments. Then you'll need in-car delivery because there'll be no home at which to receive packages.



Next, I hope they'll introduce in-car septic tank changes.
 
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