SwedeSpeed - Volvo Performance Forum banner
1 - 20 of 58 Posts

·
Premium Member
Joined
·
6,997 Posts
Discussion Starter · #1 ·
IRVINE, Calif. -- Today Volvo Cars officially unveiled an announcement presenting a call for people to go here:<p><A HREF="http://spaces.msn.com/vcnathehunt" TARGET="_blank">http://spaces.msn.com/vcnathehunt</A> <p>Additional details forthcoming. Maybe.<p>Your friends at Volvo Caaarrrrsss.
 

·
Super Moderator
Joined
·
39,289 Posts
Re: Volvo Cars Says Begin Here ([email protected])

<TABLE WIDTH="90%" CELLSPACING=0 CELLPADDING=0 ALIGN=CENTER><TR><TD><i>Quote, originally posted by <b>[email protected]</b> »</i></TD></TR><TR><TD CLASS="quote">IRVINE, Calif. -- Today Volvo Cars officially unveiled an announcement presenting a call for people to go here:<p><A HREF="http://spaces.msn.com/vcnathehunt" TARGET="_blank">http://spaces.msn.com/vcnathehunt</A> <p>Additional details forthcoming. Maybe.<p>Your friends at Volvo Caaarrrrsss.</TD></TR></TABLE><p>What will people do for this AWD vehicle? <IMG NAME="icon" SRC="http://www.vwvortex.com/vwbb/tongue.gif" BORDER="0"> <p>Yannis
 

·
Registered
Joined
·
2,118 Posts
Re: Volvo Cars Says Begin Here (GrecianVolvo)

<TABLE WIDTH="90%" CELLSPACING=0 CELLPADDING=0 ALIGN=CENTER><TR><TD><i>Quote, originally posted by <b>GrecianVolvo</b> »</i></TD></TR><TR><TD CLASS="quote"><p>What will people do for this AWD vehicle? <IMG NAME="icon" SRC="http://www.vwvortex.com/vwbb/tongue.gif" BORDER="0"> <p>Yannis</TD></TR></TABLE><p>If it's a drop-dead gorgeous V8 powered V70 with a huge retracting sunroof..........then I'd run out and give it a whirl.
 

·
Registered
Joined
·
11 Posts
Re: Volvo Cars Says Begin Here ([email protected])

Does anyone else think that this ad (i.e. marketing idea), along with the terrible television ads are a complete embarassment?!?!?!?!?!?!?!?<p>I for one am ready to go out and purchase a VW or BMW based solely on the ads. Oh, and they race cars along with sailboats. Go figure, car companies racing.<p>Something tells me that Volvo isn't going to reach their 600,00 cars/year goal like this. The monthly sales reports back it up.<p>
 

·
Registered
Joined
·
21 Posts
The Volvo Ocean Race starts its penultimate leg this weekend, and one of the competitors is Pirates of the Carribean. Maybe it's a black XC90 with a blood red interior.<p><A HREF="http://www.volvooceanrace.com" TARGET="_blank">http://www.volvooceanrace.com</A>
 

·
Registered
Joined
·
1,053 Posts
Re: (Ti V70)

<TABLE WIDTH="90%" CELLSPACING=0 CELLPADDING=0 ALIGN=CENTER><TR><TD><i>Quote, originally posted by <b>Ti V70</b> »</i></TD></TR><TR><TD CLASS="quote">The Volvo Ocean Race starts its penultimate leg this weekend, and one of the competitors is Pirates of the Carribean. Maybe it's a black XC90 with a blood red interior.<p><A HREF="http://www.volvooceanrace.com" TARGET="_blank">http://www.volvooceanrace.com</A></TD></TR></TABLE><p>Now that's a hot color combo. They should offer more different leather colors for the interior.
 

·
Registered
Joined
·
368 Posts
Re: Volvo Cars Says Begin Here (beaker)

<TABLE WIDTH="90%" CELLSPACING=0 CELLPADDING=0 ALIGN=CENTER><TR><TD><i>Quote, originally posted by <b>beaker</b> »</i></TD></TR><TR><TD CLASS="quote">Does anyone else think that this ad (i.e. marketing idea), along with the terrible television ads are a complete embarassment?!?!?!?!?!?!?!?<p>I for one am ready to go out and purchase a VW or BMW based solely on the ads. Oh, and they race cars along with sailboats. Go figure, car companies racing.<p>Something tells me that Volvo isn't going to reach their 600,00 cars/year goal like this. The monthly sales reports back it up.</TD></TR></TABLE><p>When/if they don't make their projected sales targets, VCNA will surely replace their ad agency. <IMG NAME="icon" SRC="http://www.vwvortex.com/vwbb/rolleyes.gif" BORDER="0">
 

·
Premium Member
Joined
·
1,946 Posts
I think it's an effort to dodge the "boxy but safe" reputation but they are going about it all wrong.<p>The commercials turn me off.
 

·
Registered
Joined
·
8,839 Posts
Re: Volvo Cars Says Begin Here (TarP)

<TABLE WIDTH="90%" CELLSPACING=0 CELLPADDING=0 ALIGN=CENTER><TR><TD><i>Quote, originally posted by <b>TarP</b> »</i></TD></TR><TR><TD CLASS="quote"><p>When/if they don't make their projected sales targets, VCNA will surely replace their ad agency. <IMG NAME="icon" SRC="http://www.vwvortex.com/vwbb/rolleyes.gif" BORDER="0"> </TD></TR></TABLE><p>Hopefully sooner rather than later.<p>This whole thing is sad, and I will be glad when it is over.
 

·
Premium Member
Joined
·
12,052 Posts
Re: Volvo Cars Says Begin Here (VolvoMax)

<I>Quote, originally posted by TarP » <br>When/if they don't make their projected sales targets, VCNA will surely replace their ad agency. <br> <p>Hopefully sooner rather than later.<p>This whole thing is sad, and I will be glad when it is over.<p></I> <p><br>Especially since they (Volvo) have asked us (salespeople) to give them our input at the various national and regional meetings! Makes you wonder what part of "sell the safety and can the hype" that they didn't understand? <IMG NAME="icon" SRC="http://www.vwvortex.com/zeroforum_graphics/screwy.gif" BORDER="0"> <br>Also told them: <br>* "owner loyalty programs" really do work and that they should be "in place" year round!<br>* retaining previous lease customers should be a huge priority and they need to get "aggresive" with those programs.<br>*brand awareness and brand idenity is not the problem......having workable and flexible programs in place to not only KEEP the existing owner base...but to make it financially attractive for a younger customer to give the S40/S60 a serious look! THAT is key.<p>I wonder how many of these advertising "gurus" would make it past 30 days on a sales force (without a $$ garuntee!?)...my guess???....NONE!<br>IMO...you wanna how to shot free throws?...you go to Reggie Miller or John Stockton. You wanna see how to swing a golf club?...you go watch Tiger or Phil or DLIII or Corey Pavin (sweet swing!)...you wanna know how to strikeout ML hitters?...you go to Nolan Ryan or Randy J or the Rocket................You wanna how to get people interested in buying Volvos?....go to who sells em!....and has for a long time! Not just me....Max, Yannis (lame duckie <IMG NAME="icon" SRC="http://www.vwvortex.com/vwbb/wink.gif" BORDER="0"> ),<br>heck....ANYBODY who has been with Volvo 5+ years can tell you how this market has changed and what we need to hit our sales goals! It's not rocket science...it's commom sense!<br>
 

·
Registered
Joined
·
8,839 Posts
Re: Volvo Cars Says Begin Here (beaker)

Actually, its not about pride or ego, but about how an ad campaign is viewed, and what constitutes success.<p>Contrary to popular belief, auto ad campaigns aren't judged by how many cars you sell, but by how much "traffic" the ad generates.<br>There are many reasons WHY people buy certain cars, so it is impossible to say if one particular ad brings them in.<br>An ad campaign like this, where you have a contest is very easy to track. You get X number of bodies in the showroom because of the ad. This is your traffic.<br>Ad companies, and car companies like this kind of advertising because its easy to see how successful it is, how many people responded to the ad.<p>Car dealers hate this because that traffic isn't comprised of real buyers. Most of the people who respond to this kind of advertising aren't in our demographic and aren't likely to buy a Volvo anyway.<br>We view it as a waste of resources. The ad people can say to the car guys "Look at all the people that went to your showrooms and visited your website" <br>The car execs will say "why didn't you dealers sell these people cars?"<p>Writing VCNA about this is a waste of bandwith. Like most automakers, the decision makers there have never sold cars and don't truly grasp how to do it. So, they fall back on tried and tested methods of generating traffic.<p><br>As for your image issues, modern Volvo's are hardly frumpy. Volvo does have a long history of racing efforts, but racing doesn't sell cars either.
 

·
Premium Member
Joined
·
12,052 Posts
Re: Volvo Cars Says Begin Here (VolvoMax)

I think Max speaks for most of us (and quite well I might add <IMG NAME="icon" SRC="http://********************/smile/emthup.gif" BORDER="0"> ) who have been doing this awhile!<br>It's like a football coach who is expected to win...but can't draft his own team! Or to put it a little more bluntly...it's hard to make chicken salad out of ------- ----! (figure it out <IMG NAME="icon" SRC="http://www.vwvortex.com/vwbb/wink.gif" BORDER="0"> ).<br>All this being said....don't get m ewrong....I don't mind the ad campaign...at least it IS different and at least they are trying to target the Volvo demographics...albiet through the kids instead through the adults.<br>My limited <IMG NAME="icon" SRC="http://www.vwvortex.com/vwbb/wink.gif" BORDER="0"> experience has shown me that the majority of Volvo owners (...not showroom shoppers...but buyers) are fairly conservative...want a good value for the $$ spent...expect to be dealt with on a professional, no hassle level (in other words...no games...just give them the facts and respect their time)..and do not want the typical car buying experience that other brands make them go through. The safety and the durability of the car are what attracts them to Volvo....not the ad campaign! But what do I know <IMG NAME="icon" SRC="http://www.vwvortex.com/zeroforum_graphics/screwy.gif" BORDER="0"> I'm just a dumb old OSD sales guy <IMG NAME="icon" SRC="http://www.vwvortex.com/vwbb/wink.gif" BORDER="0"> Why ask me?....after 26 years in the business...I might actually know what I'm talkin about <IMG NAME="icon" SRC="http://www.vwvortex.com/vwbb/cool.gif" BORDER="0">
 

·
Registered
Joined
·
11 Posts
Re: Volvo Cars Says Begin Here (VolvoMax)

Max,<p>Your description of how automotive ad campaigns are judged is a perfect example of the faults in the system. Sounds like the marketing guys know how to put the ME in TEAM. If the company is not on the same page from the salesperson on the dealership floor to the top executive, then there is a problem that is inhibiting growth and productivity. The marketing folks should produce ads that appeal to the demographic that will stop by the showroom and purchase a car. Traffic for the sake of traffic only feeds the stuffed shirts upstairs and not for long.<p>If racing doesn't sell cars, what is the point of Manufacturer invovlement in racing? From F1 down to touring cars. Is it just a venue for R&D? Is it just so people can have fun?<p>Racing is a huge industry and is actually at the forefront of modern technology. So much so that they are now sharing information with Aerospace and Military development firms.<p>I completely disagree with you on racing as a marketing medium. Porsche owners buy a Porsche for the pedigree, which was earned on the track. Porsche owners are fanatics about racing. Correct me if I'm wrong, but Porsche was the most profitable auto manufacturer last year. <p>The same can be said of BMW owners who purchase the M line cars. They originally were Homologated race cars, M1, E30 M3, etc. The appeal for these cars is to have a race car for the street.<p>The kicker here is that both Porsche and BMW know the benefits of racing from the marketing, R&D, brand loyalty, etc. aspect and they also turn a profit. Privateer teams actually purchase race cars from Porsche & BMW. The make money on their own marketing campaign.<p>GM is not exactly doing well and they are racing everything: Corvette, Cadillac, GTO, NASCAR, Chevrolet in Europe (a first in WTCC). They obviously think that there is some gain.<p>Why did you purchase an S60R?<p>The current Volvo's might not be frumpy, but the image is. I'm 27 and my peers are going to purchase a BMW, Audi, Lexus, VW, etc. over a Volvo. Plain and simple, you portray a more desireable image with these other makes. Volvo = 40 year old virgin image.<p>The 850/S40 Racing program forever changed Volvo's image in the UK and Europe. That is a benefit that will sell cars as buyers who wouldn't be caught dead driving a Volvo are now in the dealerships. Email Roger Ormisher, as he was on the PR/Marketing team for this effort. Ask him if the 850/S40 Racing programs helped sales?<p>David<BR><BR>
<i>Modified by beaker at 4:45 PM 6-5-2006</i>
 

·
Registered
Joined
·
11 Posts
Re: Volvo Cars Says Begin Here (universityvolvoOSD)

Bob,<p>You are describing Volvo buyers of the past and present. If Volvo is to reach it's 600,000 cars/per year goal, they are going to have to expand the brand appeal and steal buyers from other brands. Safety is the current banner of Ford, Honda, Kia, Hyundai, etc. They go head to head with Volvo on this. Ford dealerships even state that the Ford 500 is a Volvo S60 (shared P2 Platform) for half the price.<p>Volvo can't rest on the safety card forever. They need to address the companies other strengths, such as how environmentally responsbile Volvo is. They need to sell Volvo as a way of thinking, wholistic. Volvo looks at the product from raw material thru to recycling. How many people know that Volvo parts are marked for recycling? That should get some Saturn greenies. What about the Premair coating on the radiators cleaning up low leve ozone? Every car has the Lamda-Sond system, why not Premair?<p>Volvo was and is the thinking persons car. Show the public that it is just that.<p>David
 

·
Premium Member
Joined
·
1,946 Posts
Re: Volvo Cars Says Begin Here (beaker)

<TABLE WIDTH="90%" CELLSPACING=0 CELLPADDING=0 ALIGN=CENTER><TR><TD><i>Quote, originally posted by <b>beaker</b> »</i></TD></TR><TR><TD CLASS="quote">Ford dealerships even state that the Ford 500 is a Volvo S60 (shared P2 Platform) for half the price.<p></TD></TR></TABLE><p>It's on a S80 and no they don't at least in my experience. I had to point the fact out to them when we bought our Freestyle.
 

·
Registered
Joined
·
11 Posts
Re: Volvo Cars Says Begin Here (Shomare)

The S60, V70, and S80 are based on the P2 platform. <p>The Ford dealerships in my area, Southeastern Virginia, do sell the Volvo based Fords as Volvo's with a Ford price tag. I can't speak for other areas.<p>David
 

·
Super Moderator
Joined
·
39,289 Posts
Re: Volvo Cars Says Begin Here (beaker)

<TABLE WIDTH="90%" CELLSPACING=0 CELLPADDING=0 ALIGN=CENTER><TR><TD><i>Quote, originally posted by <b>beaker</b> »</i></TD></TR><TR><TD CLASS="quote">The S60, V70, and S80 are based on the P2 platform. <p>The Ford dealerships in my area, Southeastern Virginia, do sell the Volvo based Fords as Volvo's with a Ford price tag. I can't speak for other areas.<p>David</TD></TR></TABLE><p>They are flattering themselves...if they are "Volvos", why don't they put a 4-yr. warranty on them? <IMG NAME="icon" SRC="http://www.vwvortex.com/vwbb/rolleyes.gif" BORDER="0"> <p>Yannis
 

·
Registered
Joined
·
11 Posts
Re: Volvo Cars Says Begin Here (GrecianVolvo)

Yannis,<p>It's no secret that the Ford Five-Hundred & Freestyle are based on the Volvo P2 Platform. Just pick up any car rag and read it. The warranty is a Ford issue.<p>Why did you censor my post? I found the VCNA executives email addresses online, why can't I post them online. What gives? Why can't I voice my opinion?<p>George?<p>David
 

·
Super Moderator
Joined
·
39,289 Posts
Re: Volvo Cars Says Begin Here (beaker)

<TABLE WIDTH="90%" CELLSPACING=0 CELLPADDING=0 ALIGN=CENTER><TR><TD><i>Quote, originally posted by <b>beaker</b> »</i></TD></TR><TR><TD CLASS="quote">Yannis,<p>I do know what platform Ford used. But these cars are NOT Volvos. In much the same fashion that the Mazda 3 is not an S40...<br>It's no secret that the Ford Five-Hundred & Freestyle are based on the Volvo P2 Platform. Just pick up any car rag and read it. The warranty is a Ford issue.<p>Why did you censor my post? I found the VCNA executives email addresses online, why can't I post them online. What gives? Why can't I voice my opinion?<p>George?<p>David</TD></TR></TABLE><p>Publishing their e-mail addresses in a public forum (I challenge you to prove it to me that you found them in any place other than through a search engine, etc.) is not going to accomplish anything. Plus, the issue of spam e-mails, etc.<p>If you were an executive of a big company, you would feel the same way.<p>I understand how you feel and I am sorry you were offended. If George wants to reinstate such post, then he can do so. My bet is that he will agree with me.<p>Yannis
 

·
Registered
Joined
·
1,368 Posts
Re: Volvo Cars Says Begin Here (GrecianVolvo)

<TABLE WIDTH="90%" CELLSPACING=0 CELLPADDING=0 ALIGN=CENTER><TR><TD><i>Quote, originally posted by <b>GrecianVolvo</b> »</i></TD></TR><TR><TD CLASS="quote"><p>They are flattering themselves...if they are "Volvos", why don't they put a 4-yr. warranty on them? <IMG NAME="icon" SRC="http://www.vwvortex.com/vwbb/rolleyes.gif" BORDER="0"> <p>Yannis</TD></TR></TABLE><p>I understand your point Yannis. But that is not how the USA warrenty system works in real life. They may very well be a lower level version of the chassis. And might very well be able to HAVE a 4-5 year warrnety jsut form that fact. BUT Ford and GM do not offer those across the product line. And never will till they can. One car does not make for a massive issue with ten others. SO they do not offer it period. That you should be able to understand? Just take the many SUZUKI made for GM vechs on the road now and in the recent past. SHOULD GM offer a 10/100,000 on a Aveo or the older GEO/chevy TRACKER? Just because Suzuki did on the SIDEKICK and VITARA or SPRINT? No way! The Impalas and Malibus and Canyons would not make the grade for them to do that. Sadley it also works backwards for SAAB and SUZUKI and ISUZU. With the 9 6X (chevy trailblazer) and the NEW 2007 VITARA (is a chevy EQUINOX) and the ACENDER (chevy trailblazer). <IMG NAME="icon" SRC="http://www.vwvortex.com/vwbb/rolleyes.gif" BORDER="0">
 
1 - 20 of 58 Posts
Top