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Volvo Cars, the premium car maker, sold 503,127 cars in 2015, the first time it has sold more than half a million cars in its 89 year history.

The new sales record underscores the strength and sustainability of Volvo’s ongoing operational and financial transformation. It is also an endorsement of the company’s new product strategy, with global sales boosted in the later stages of 2015 by the new XC90 SUV.

Volvo reported strong sales from all three core global regions. Sales in Europe rose 10.6 per cent for the year to 269,249, representing 53.5 per cent of total global volume. Volvo’s revival in the US gained momentum with sales in the US up 24.3 per cent in 2015 while China was flat amid a challenging sales environment, but looked stronger at the end of the year with sales up 11.4 per cent in the fourth quarter.

These upward sales trends are expected to continue in 2016.



The second of Volvo’s all new model range – the S90 premium sedan – is being revealed to the public at this year’s North American International Auto Show (NAIAS) in Detroit and will go on sale in the US in the Spring. In four years’ time, Volvo will have renewed its entire model range.

“I am delighted to report that 2015 was a year of record sales,” said Håkan Samuelsson, chief executive. “Now, with a successful 2015 behind us, Volvo is about to enter the second phase of its global transformation. Once completed, Volvo will have ceased being a minor automotive player and taken its position as a truly global premium car company. More records will tumble in coming years.”

The second phase of Volvo’s transformation does not lack ambition.

In coming years Volvo will continue to reposition its brand to compete with its global premium rivals. It will continue to revive its operations in the US and develop its global manufacturing footprint. In the medium term, it will continue to grow in China, double its market share in Europe and increase its sales globally to 800.000 cars. It will introduce an entirely new model range, embed its new engine technologies and maintain its position as the leader in car safety and autonomous drive technologies.




In coming years, Volvo’s larger 90 series and 60 series cars will be built on its Scalable Product Architecture (SPA). Volvo will also implement a global small car strategy, introducing the quality and technical sophistication that is available on SPA to smaller cars on its Compact Modular Architecture (CMA).

Volvo will in future entrench its position as a leading global maker of hybrids with a series of four and three cylinder hybrid engines, offering world beating combinations of power and emissions.

It will also develop an all-electric car for the first time. Volvo expects at least 10 per cent of its annual sales to be electrified vehicles in the medium term.

Volvo Cars has made significant progress since being acquired by Zhejiang Geely Holdings in 2010, not least in expanding its manufacturing footprint. The announcement this year of its new factory in South Carolina in the US means Volvo now has an industrial presence in all three key global regions – Asia, Europe and the US.

 

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<p>Great numbers! XC60 is really legendary. and XC90 is ramping up. This year hope to see more sedan sales with S90 join in.
<br>
<p>And US sales are growing big. By market numbers:
<br>

<table style="width: 557px;" border="0" cellspacing="0" cellpadding="0">
<tbody>
<tr>
<td id="td_0" width="127"> </td>
<td id="td_1" colspan="3" width="203">
<p id="p_29"><strong>December</strong></p>
</td>
<td id="td_2" width="17" valign="bottom"> </td>
<td id="td_3" colspan="3" width="211">
<p id="p_30"><strong>January – December</strong></p>
</td>
</tr>
<tr>
<td id="td_4" width="127" valign="bottom"> </td>
<td id="td_5" width="65" valign="bottom"> </td>
<td id="td_6" width="65" valign="bottom"> </td>
<td id="td_7" width="72" valign="bottom"> </td>
<td id="td_8" width="17" valign="bottom"> </td>
<td id="td_9" width="72" valign="bottom"> </td>
<td id="td_10" width="72" valign="bottom"> </td>
<td id="td_11" width="68" valign="bottom"> </td>
</tr>
<tr>
<td id="td_12" width="127" valign="bottom"> </td>
<td id="td_13" width="65">
<p id="p_31"><strong><span style="text-decoration: underline;">2014</span></strong></p>
</td>
<td id="td_14" width="65">
<p id="p_32"><strong><span style="text-decoration: underline;">2015</span></strong></p>
</td>
<td id="td_15" width="72">
<p id="p_33"><strong><span style="text-decoration: underline;">Change</span></strong></p>
</td>
<td id="td_16" width="17" valign="bottom"> </td>
<td id="td_17" width="72">
<p id="p_34"><strong><span style="text-decoration: underline;">2014</span></strong></p>
</td>
<td id="td_18" width="72">
<p id="p_35"><strong><span style="text-decoration: underline;">2015</span></strong></p>
</td>
<td id="td_19" width="68">
<p id="p_36"><strong><span style="text-decoration: underline;">Change</span></strong></p>
</td>
</tr>
<tr>
<td id="td_20" width="127" valign="bottom"> </td>
<td id="td_21" width="65" valign="bottom"> </td>
<td id="td_22" width="65" valign="bottom"> </td>
<td id="td_23" width="72" valign="bottom"> </td>
<td id="td_24" width="17" valign="bottom"> </td>
<td id="td_25" width="72" valign="bottom"> </td>
<td id="td_26" width="72" valign="bottom"> </td>
<td id="td_27" width="68" valign="bottom"> </td>
</tr>
<tr>
<td id="td_28" width="127">
<p id="p_37"><strong>China</strong></p>
</td>
<td id="td_29" width="65">
<p id="p_38">8 503</p>
</td>
<td id="td_30" width="65">
<p id="p_39">9 822</p>
</td>
<td id="td_31" width="72">
<p id="p_40">15,5%</p>
</td>
<td id="td_32" width="17" valign="bottom"> </td>
<td id="td_33" width="72">
<p id="p_41">81 574</p>
</td>
<td id="td_34" width="72">
<p id="p_42">81 588</p>
</td>
<td id="td_35" width="68">
<p id="p_43">0,0%</p>
</td>
</tr>
<tr>
<td id="td_36" width="127" valign="bottom"> </td>
<td id="td_37" width="65" valign="bottom"> </td>
<td id="td_38" width="65" valign="bottom"> </td>
<td id="td_39" width="72" valign="bottom"> </td>
<td id="td_40" width="17" valign="bottom"> </td>
<td id="td_41" width="72" valign="bottom"> </td>
<td id="td_42" width="72" valign="bottom"> </td>
<td id="td_43" width="68" valign="bottom"> </td>
</tr>
<tr>
<td id="td_44" width="127">
<p id="p_44"><strong>USA</strong></p>
</td>
<td id="td_45" width="65">
<p id="p_45">4 920</p>
</td>
<td id="td_46" width="65">
<p id="p_46">9 341</p>
</td>
<td id="td_47" width="72">
<p id="p_47">89,9%</p>
</td>
<td id="td_48" width="17" valign="bottom"> </td>
<td id="td_49" width="72">
<p id="p_48">56 371</p>
</td>
<td id="td_50" width="72">
<p id="p_49">70 047</p>
</td>
<td id="td_51" width="68">
<p id="p_50">24,3%</p>
</td>
</tr>
<tr>
<td id="td_52" width="127" valign="bottom"> </td>
<td id="td_53" width="65" valign="bottom"> </td>
<td id="td_54" width="65" valign="bottom"> </td>
<td id="td_55" width="72" valign="bottom"> </td>
<td id="td_56" width="17" valign="bottom"> </td>
<td id="td_57" width="72" valign="bottom"> </td>
<td id="td_58" width="72" valign="bottom"> </td>
<td id="td_59" width="68" valign="bottom"> </td>
</tr>
<tr>
<td id="td_60" width="127">
<p id="p_51"><strong>Sweden</strong></p>
</td>
<td id="td_61" width="65">
<p id="p_52">6 265</p>
</td>
<td id="td_62" width="65">
<p id="p_53">9 081</p>
</td>
<td id="td_63" width="72">
<p id="p_54">44,9%</p>
</td>
<td id="td_64" width="17" valign="bottom"> </td>
<td id="td_65" width="72">
<p id="p_55">61 357</p>
</td>
<td id="td_66" width="72">
<p id="p_56">71 200</p>
</td>
<td id="td_67" width="68">
<p id="p_57">16,0%</p>
</td>
</tr>
<tr>
<td id="td_68" width="127" valign="bottom"> </td>
<td id="td_69" width="65" valign="bottom"> </td>
<td id="td_70" width="65" valign="bottom"> </td>
<td id="td_71" width="72" valign="bottom"> </td>
<td id="td_72" width="17" valign="bottom"> </td>
<td id="td_73" width="72" valign="bottom"> </td>
<td id="td_74" width="72" valign="bottom"> </td>
<td id="td_75" width="68" valign="bottom"> </td>
</tr>
<tr>
<td id="td_76" width="127">
<p id="p_58"><strong>Western Europe</strong></p>
</td>
<td id="td_77" width="65">
<p id="p_59">18 874</p>
</td>
<td id="td_78" width="65">
<p id="p_60">24 451</p>
</td>
<td id="td_79" width="72">
<p id="p_61">29,5%</p>
</td>
<td id="td_80" width="17" valign="bottom"> </td>
<td id="td_81" width="72">
<p id="p_62">182 157</p>
</td>
<td id="td_82" width="72">
<p id="p_63">198 049</p>
</td>
<td id="td_83" width="68">
<p id="p_64">8,7%</p>
</td>
</tr>
<tr>
<td id="td_84" width="127" valign="bottom"> </td>
<td id="td_85" width="65" valign="bottom"> </td>
<td id="td_86" width="65" valign="bottom"> </td>
<td id="td_87" width="72" valign="bottom"> </td>
<td id="td_88" width="17" valign="bottom"> </td>
<td id="td_89" width="72" valign="bottom"> </td>
<td id="td_90" width="72" valign="bottom"> </td>
<td id="td_91" width="68" valign="bottom"> </td>
</tr>
<tr>
<td id="td_92" width="127">
<p id="p_65"><strong>Other markets</strong></p>
</td>
<td id="td_93" width="65">
<p id="p_66">8 483</p>
</td>
<td id="td_94" width="65">
<p id="p_67">9 430</p>
</td>
<td id="td_95" width="72">
<p id="p_68">11,2%</p>
</td>
<td id="td_96" width="17" valign="bottom"> </td>
<td id="td_97" width="72">
<p id="p_69">84 407</p>
</td>
<td id="td_98" width="72">
<p id="p_70">82 243</p>
</td>
<td id="td_99" width="68">
<p id="p_71">-2,6%</p>
</td>
</tr>
<tr>
<td id="td_100" width="127"> </td>
<td id="td_101" width="65"> </td>
<td id="td_102" width="65"> </td>
<td id="td_103" width="72"> </td>
<td id="td_104" width="17" valign="bottom"> </td>
<td id="td_105" width="72"> </td>
<td id="td_106" width="72"> </td>
<td id="td_107" width="68"> </td>
</tr>
<tr>
<td id="td_108" width="127">
<p id="p_72"><strong>TOTAL</strong></p>
</td>
<td id="td_109" width="65">
<p id="p_73">47 045</p>
</td>
<td id="td_110" width="65">
<p id="p_74">62 125</p>
</td>
<td id="td_111" width="72">
<p id="p_75">32,1%</p>
</td>
<td id="td_112" width="17" valign="bottom"> </td>
<td id="td_113" width="72">
<p id="p_76">465 866</p>
</td>
<td id="td_114" width="72">
<p id="p_77">503 127</p>
</td>
<td id="td_115" width="68">
<p id="p_78">8,0%</p>
</td>
</tr>
<tr>
<td id="td_116" width="127" valign="bottom"> </td>
<td id="td_117" width="65" valign="bottom"> </td>
<td id="td_118" width="65" valign="bottom"> </td>
<td id="td_119" width="72" valign="bottom"> </td>
<td id="td_120" width="17" valign="bottom"> </td>
<td id="td_121" width="72" valign="bottom"> </td>
<td id="td_122" width="72" valign="bottom"> </td>
<td id="td_123" width="68" valign="bottom"> </td>
</tr>
</tbody>
</table>
 

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Terrific news!!

With same ambition Volvo can achieve 1 million mark in 2017.

I'm hoping they are adding factory space to existing ones:thumbup:
 

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Terrific news!!

With same ambition Volvo can achieve 1 million mark in 2017.

I'm hoping they are adding factory space to existing ones:thumbup:
That's what I'm wondering. Does Volvo have the factory capacity to handle the demand that's coming?
 

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That's what I'm wondering. Does Volvo have the factory capacity to handle the demand that's coming?
160k XC60 can be produced today. I am wondering if XC90 can reach similar volume (>100k) in coming years with current factory capacity.
And when 40's are out in 2018 and produced in current Belgium factory, 60 series will be moved to SC, with 100k capacity planned.
Still a bit short to reach 800k annual volume. But expanding factory is the relatively easy thing as long as sales are great.
 

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160k XC60 can be produced today. I am wondering if XC90 can reach similar volume (>100k) in coming years with current factory capacity.
And when 40's are out in 2018 and produced in current Belgium factory, 60 series will be moved to SC, with 100k capacity planned.
Still a bit short to reach 800k annual volume. But expanding factory is the relatively easy thing as long as sales are great.
Gothenburg 300,000, Ghent 250,000, US factory 100,000, 2 Chinese factories 150,000? = 800,000 ... I'm thinking they'll need to announce another factory in a couple of years, if it takes 3 years to get a factory up and running. I love this kind of discussion--a lot happier than the kind we use to have about Volvo's future. :)
 

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Terrific news!!

With same ambition Volvo can achieve 1 million mark in 2017.

I'm hoping they are adding factory space to existing ones:thumbup:
The goal is 800,000 by 2019
 

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The goal is 800,000 by 2019
Yes but they can surpass this very easily.

The new XC60 and (maybe)facelifted XC90 together can achieve 500K globally.

With help of XC/V/S40 and S/V60 1 million seems very probable.

But 2016 will be a rocky year for auto industry globally.

2017 will be crucial:cool:
 

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Yes but they can surpass this very easily.
Not as easy as it seems. There are output and supplier challenges. Plus, it is not easy for any brand to DOUBLE their sales in 3-4 years.

With help of XC/V/S40 and S/V60 1 million seems very probable.
Will need a few other models in order to get close to that figure.

But 2016 will be a rocky year for auto industry globally.

2017 will be crucial:cool:
Well, the forecast is that 2016 will be another record year and will top 2015, with regards to global car sales. I do not see 2016 producing less car sales than 2015.
 

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The competition in luxury segment is still tough and overall volume is much lower than eco segment. Expansion is fine but as long as profit margin is healthy I feel safe to see Volvo stays anywhere between 500k to 1million cars a year. The key is to profit from safety, hybrid and semi-autonomous technology on as many cars as possible, including Geely's CMA and other eco models. I'd really like to see Geely starting sell the Emgrand II or similar cars in Europe, and America (North and South) in future. It is hard to start, but if Geely gains some substantial sales then it is big boost to the partnership.
 
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