Well, I'm kind of pissed now. I was watching a recent episode of Motor Week (yes, that first auto news show that previewed on public TV like 20 something years ago) and they had an article about the new Ford Fiesta in this country. <p>So here's the marketing pitch: Ford puts out a competition online for 300 people to drive the Fiesta around the country. The catch: they all have to post their thoughts online. Ford's selection criteria for over the 3,000 applicants? They had to have over 500 friends on Facebook, Twitter, myspace and the like and over 100 posts (or a certain view count) on YouTube or a similar site. <p>The idea was that the people selected were already well versed at making their opinions and experiences known across the internet. <p>Why didn't Volvo think of something like this with the C30? I mean, can you get any more appropriate? I know that a couple of years ago "social networking" sites weren't as popular but at least Ford's trying something out of the box on a small car that's designed to be hip. <p>Instead the C30's average buyer is probably about 65. <p>Volvo, wise up!