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Well, I'm kind of pissed now. I was watching a recent episode of Motor Week (yes, that first auto news show that previewed on public TV like 20 something years ago) and they had an article about the new Ford Fiesta in this country. <p>So here's the marketing pitch: Ford puts out a competition online for 300 people to drive the Fiesta around the country. The catch: they all have to post their thoughts online. Ford's selection criteria for over the 3,000 applicants? They had to have over 500 friends on Facebook, Twitter, myspace and the like and over 100 posts (or a certain view count) on YouTube or a similar site. <p>The idea was that the people selected were already well versed at making their opinions and experiences known across the internet. <p>Why didn't Volvo think of something like this with the C30? I mean, can you get any more appropriate? I know that a couple of years ago "social networking" sites weren't as popular but at least Ford's trying something out of the box on a small car that's designed to be hip. <p>Instead the C30's average buyer is probably about 65. <p>Volvo, wise up!
 

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Re: Volvo can't market...but Ford can? (Needsdecaf)

I was under the impression Volvo wanted to limit US C30 sales to ~350 to 400 a month. They're doing that without the extra marketing effort, so why spend the money on it?
 

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Re: Volvo can't market...but Ford can? (JPL Guy)

<TABLE WIDTH="90%" CELLSPACING=0 CELLPADDING=0 ALIGN=CENTER><TR><TD><i>Quote, originally posted by <b>JPL Guy</b> »</i></TD></TR><TR><TD CLASS="quote">I was under the impression Volvo wanted to limit US C30 sales to ~350 to 400 a month. </TD></TR></TABLE><p>I thought it was 350-400 for the year.......which is why they couldn't spare 300 cars for a promotion. <IMG NAME="icon" SRC="http://www.vwvortex.com/vwbb/sly.gif" BORDER="0">
 

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Re: Volvo can't market...but Ford can? (Needsdecaf)

Volvo can't make money on the C30 in the US.<br>The more they would sell, the worse off they would be.<p>This approach would work better on a car that they can sell, like the new S60.<br>Volvo took to internet marketing very early on. However, they haven't taken the next step.<br>Kudo's to Ford for coming up with this appraoch.
 
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