ROCKLEIGH, NJ (October 26, 2015) -- Volvo Cars today announced #DrivingDirty – a movement focused on water conservation in the midst of California’s current drought. Inspired by the efforts of Steve Hinkle, President and GM of Volvo San Diego, Volvo is asking Californians and their neighbors to stop washing their cars for one month – potentially saving 18 million* gallons of water throughout the state.

Hinkle has been contributing to water conservation efforts for some time now, offering customers a voucher for a sustainable, recycled water carwash if they forgo their wash at his dealership.

In the spirit of #DrivingDirty, Volvo wants to take these efforts one step further. For the duration of the movement, Hinkle’s dealership won’t use any water to clean the cars on his lot, opting instead for a waterless car cleaning solution. Volvo estimates that Hinkle’s efforts alone have the potential to save more than 108,000 gallons of water.

"Environmental sustainability is hugely important to Volvo, and we’re excited to help inspire Californians to do their part during this terrible drought," said John Militello, Director, Marketing Innovation and Strategy, Volvo Cars of North America. "Whether you’ve got four cars in your garage or one – maybe you’ve got a bicycle, maybe you’ve got a motorcycle – Volvo hopes that you’ll forgo your usual wash for the month of November, and start #DrivingDirty."

For more information on #DrivingDirty, visit .