Just watched the video. Interesting and I suppose honest from his point of view. We all have a biased opinion because we own them
I'd personally say the M3 is the coolest one of the S4/M3/R bunch of its way overpriced IMO. Plus Ive NEVER like the interior of the BMWs. Just doesnt do it for me. The S4 is also quite a bit more $$$ especially here in CA. And with it being a big and beastly V8, the gas mileage wasnt really attractive to me. I love the exterior of the S4 but again, the interior and dashboard setup/display is just odd to me. The S60 is a combination of refinement and sportiness. Its not a PURE sports sedan (I think) like the S4 and M3 especially are meant to be.

I'd personally say the M3 is the coolest one of the S4/M3/R bunch of its way overpriced IMO. Plus Ive NEVER like the interior of the BMWs. Just doesnt do it for me. The S4 is also quite a bit more $$$ especially here in CA. And with it being a big and beastly V8, the gas mileage wasnt really attractive to me. I love the exterior of the S4 but again, the interior and dashboard setup/display is just odd to me. The S60 is a combination of refinement and sportiness. Its not a PURE sports sedan (I think) like the S4 and M3 especially are meant to be.