Oh, Crap: Audi mucks up e-tron name in French (autoblog.com)Even if they were to use Embla in the English markets, I don't think it is possible to beat Audi with its e-tron name they refuse to change for other markets.... In French, "étron" litterally means "turd"...
Thanks? I am French speaking so I don't need English-based auto articles to confirm words in my language 🤣
yea, agree. feminine names for cars just dont work too well in the USA.Remember the Datsun 240Z? In Japan it was named the Datsun Fairlady. (Even company's name Datsun eventually got changed to Nissan.)
And to think that was even before focus groups were invented so it was self evident from the start that what sells in Japan wouldn't sell in the United States. Likewise maybe Embla works on the European Continent, but no way here and that is just from this thread's focus group.
The suggestion above to alter the name Embla to Emblaze for the American market is a no brainer. Volvo can still claim the tie to Norse mythology without embarrassing itself in the same way Nissan's predecessor would have been the laughing stock of this country with the name Fairlady.
Certainly hoping its a headfake, but it has that so-bad-it-must-be-true dread attached to it.Of course I've read it.
Yes Volvo trademarked a name. So what? Anyone an idea how many names they trademarked before or for what reason? We’ve had so many rumours before and too often they turned out to be false. They are so mysterious about the projects we didn’t se any prototype yet.
Maybe this time, things will change and improve for the better. There are more female buyers in automobile than males recently in the US. I need to find that article as it was written not long ago.yea, agree. feminine names for cars just dont work too well in the USA.
Mach E-Blah?Mach E is the perfect name (but of course Ford had to add the Mustang label to it) or anything with E in it. I'm not sure Volvo needed to change the name beyond putting an E in front of it like E-XC90. Volvo going to names just doesn't make sense to me.
But, the car has to deliver. It can have a goofy name but if it delivers, that's what matters.
I vaguely recall Chrysler actually was first to brand with “E Class” badge. Everyone thought it was lifted from MB, but technically not. And oh so craptastic.E class is Mercedes mid-sized luxury car. And Volvo used Drive-E for their 4-cylinder cars when introduced. So "E" can symbolize electric or not.
Lol.Personally, I'm looking forward to actual names. Alphanumeric names sound so clinical to me (Toyota bZ4X anyone? ).
Would have to check the time line to make sure, but Chrysler was Mercedes (i.e. merged) for awhile. Good chance then that the MB origin would still hold.I vaguely recall Chrysler actually was first to brand with “E Class” badge. Everyone thought it was lifted from MB, but technically not. And oh so craptastic.
Drive-E Class M-Blah?
I’m feeling onset holiday lunacy coming on.
Available only for the 1983 and 1984 model years… The E-Class came with decklid badging that would have been litigiously close to the badging on W123 Benzes, had anyone in Stuttgart taken the Chrysler seriously (imagine the hilarity that would have ensued, had the Daimler-Chrysler "merger" taken place in 1984).Would have to check the time line to make sure, but Chrysler was Mercedes (i.e. merged) for awhile. Good chance then that the MB origin would still hold.