From the NY Auto Show
Dear Volvo Retailer,
The XC60 and the all-new S60 have certainly proven themselves already in the market place.
Both have had more than their fair share of awards and accolades, and the strong demand in the
market place is, perhaps, the best compliment of all. With the opening of the New York
International Auto Show tomorrow, the good news for
both models continues. That's because we will issue a
press release presenting the aggressive S60 T6 RDesign,
which will tout 325 horsepower and 354 lb.ft.
of torque! That's the most power we have ever had
under the hood of one of our production cars, and it's
25 horsepower and 29 lb.ft. more torque than the
already potent T6 engine. And the good news is
contagious, because those same numbers also apply to
the XC60 T6 R-Design starting in MY12!
More;
And like the original R, the S60 T6 R-Design will
deliver in more ways than just power. Stefan Sallqvist,
was the manager of Vehicle Dynamics at Volvo Cars
during the development of the R-Design chassis and
suspension. Stefan recently explained that "the
challenge was to boost the dynamics without making
the chassis feel raw." The chassis team achieved their
objective by first shortening the front and rear springs
by 15mm to give the car more visual attitude and
lowering the center of gravity just a touch. Spring
stiffness is increased 15 percent compared to the
standard T6 Dynamic chassis; and the bushings
attaching the rear dampers to the body are also 20
percent stiffer.
The S60 T6 R-Design builds on the superb S60
styling, with a range of unique exterior and interior
design elements. From the glossy piano black grill, to
the intimidating air intake right under it, all the way to
the rear exhaust baffle, this car is designed to turn
heads as it passes by in the fast lane.
Like all R-Design models, the S60 T6 R-Design
features unique five-spoke Ixion 18-inch diamond cut alloy
wheels. It also features the now iconic silver silk metal
side-view mirrors; 90 mm dual exhaust tips, and let's not
forget the R-Design exclusive, Passion Red paint!
More:
The interior features sport seats with deeper side bolsters to
support the driver (and passenger) in the hard turns. In North
America, the S60 R-Design will only be available in the unique offblack
leather upholstery with an embossed R-Design logo and
contrasting stitching and a sport-oriented textured leather accent. Of
course the interior also features the R-Design elements you have
come to expect, like the blue instrument cluster, steering wheel with
the R-Design logo, unique gear lever and dash inlay.
If we try to put the overall S60 T6 R-Design package into
perspective, the Audi S4 with an automatic transmission, starts
at $48,500 and only offers eight more horses while delivering
325 lb.ft. of torque, or 29 lb.ft. less than the S60 T6 R-Design;
and as you'll see when you turn the pages, the S60 T6 RDesign
will launch with an MSRP of $42,275! That's over
$6,000 less than the S4. And as you can see below and to the
right, we're better than the standard BMW 335i xDrive in power
and horsepower at almost $3,000 less at a showroom equipped
level. If you're still not convinced, keep in mind the original
S60R only had 300 hp and 295 lb.ft. of torque! If you're
wondering, the MSRP of the XC60 T6 R-Design will be $43,150.
The S60 T6 R-Design takes S60 performance to the next
level. As we've seen with the introduction of unique chassis
executions; first on the C30 R-Design, then the XC60, the R-Design is much more than just an
appearance package. The additional power and torque on the new S60 R-Design and the XC60 RDesign
now provide proof in the numbers. These cars truly set themselves apart from the
competition with their exceptional performance characteristics, aggressive design and attractive
price point. We are very excited to welcome the S60 T6 R-Design alongside the XC60 T6 R-Design
into the Volvo family. Be sure to take a look at the Product Guides already on VRC2 for more
product details; and be sure to read through the press release and hero card attached, both to be
released tomorrow.
Doug Speck summed up the impact of the R-Design this way, "Sales of the S60 and XC60 have
grown rapidly since they entered our showrooms, quickly making them the 1st and 2nd best-sellers
in our range. We anticipate these R-Designs will continue to build on this momentum!" The RDesigns
will debut in August and will start showing up in your pipeline next month!
Dear Volvo Retailer,
The XC60 and the all-new S60 have certainly proven themselves already in the market place.
Both have had more than their fair share of awards and accolades, and the strong demand in the
market place is, perhaps, the best compliment of all. With the opening of the New York
International Auto Show tomorrow, the good news for
both models continues. That's because we will issue a
press release presenting the aggressive S60 T6 RDesign,
which will tout 325 horsepower and 354 lb.ft.
of torque! That's the most power we have ever had
under the hood of one of our production cars, and it's
25 horsepower and 29 lb.ft. more torque than the
already potent T6 engine. And the good news is
contagious, because those same numbers also apply to
the XC60 T6 R-Design starting in MY12!
More;
And like the original R, the S60 T6 R-Design will
deliver in more ways than just power. Stefan Sallqvist,
was the manager of Vehicle Dynamics at Volvo Cars
during the development of the R-Design chassis and
suspension. Stefan recently explained that "the
challenge was to boost the dynamics without making
the chassis feel raw." The chassis team achieved their
objective by first shortening the front and rear springs
by 15mm to give the car more visual attitude and
lowering the center of gravity just a touch. Spring
stiffness is increased 15 percent compared to the
standard T6 Dynamic chassis; and the bushings
attaching the rear dampers to the body are also 20
percent stiffer.
The S60 T6 R-Design builds on the superb S60
styling, with a range of unique exterior and interior
design elements. From the glossy piano black grill, to
the intimidating air intake right under it, all the way to
the rear exhaust baffle, this car is designed to turn
heads as it passes by in the fast lane.
Like all R-Design models, the S60 T6 R-Design
features unique five-spoke Ixion 18-inch diamond cut alloy
wheels. It also features the now iconic silver silk metal
side-view mirrors; 90 mm dual exhaust tips, and let's not
forget the R-Design exclusive, Passion Red paint!
More:
The interior features sport seats with deeper side bolsters to
support the driver (and passenger) in the hard turns. In North
America, the S60 R-Design will only be available in the unique offblack
leather upholstery with an embossed R-Design logo and
contrasting stitching and a sport-oriented textured leather accent. Of
course the interior also features the R-Design elements you have
come to expect, like the blue instrument cluster, steering wheel with
the R-Design logo, unique gear lever and dash inlay.
If we try to put the overall S60 T6 R-Design package into
perspective, the Audi S4 with an automatic transmission, starts
at $48,500 and only offers eight more horses while delivering
325 lb.ft. of torque, or 29 lb.ft. less than the S60 T6 R-Design;
and as you'll see when you turn the pages, the S60 T6 RDesign
will launch with an MSRP of $42,275! That's over
$6,000 less than the S4. And as you can see below and to the
right, we're better than the standard BMW 335i xDrive in power
and horsepower at almost $3,000 less at a showroom equipped
level. If you're still not convinced, keep in mind the original
S60R only had 300 hp and 295 lb.ft. of torque! If you're
wondering, the MSRP of the XC60 T6 R-Design will be $43,150.
The S60 T6 R-Design takes S60 performance to the next
level. As we've seen with the introduction of unique chassis
executions; first on the C30 R-Design, then the XC60, the R-Design is much more than just an
appearance package. The additional power and torque on the new S60 R-Design and the XC60 RDesign
now provide proof in the numbers. These cars truly set themselves apart from the
competition with their exceptional performance characteristics, aggressive design and attractive
price point. We are very excited to welcome the S60 T6 R-Design alongside the XC60 T6 R-Design
into the Volvo family. Be sure to take a look at the Product Guides already on VRC2 for more
product details; and be sure to read through the press release and hero card attached, both to be
released tomorrow.
Doug Speck summed up the impact of the R-Design this way, "Sales of the S60 and XC60 have
grown rapidly since they entered our showrooms, quickly making them the 1st and 2nd best-sellers
in our range. We anticipate these R-Designs will continue to build on this momentum!" The RDesigns
will debut in August and will start showing up in your pipeline next month!
