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very interesting!<p>Mentions new V70... shouldn't that be V60<p>Seems C30 and C70 facelift brought forward to Sept 2009!!!<p><A HREF="http://www.autocar.co.uk/blogs/autocarconfidential/archive/2009/07/29/the-future-looks-bright-for-volvo-with-stephen-odell.aspx" TARGET="_blank">http://www.autocar.co.uk/blogs....aspx</A><p><br>The future looks bright for Volvo with Stephen Odell <br>Steve Cropley<br>One day after he joined the board of Volvo from Ford last October, Stephen Odell, president and chief executive of Volvo, sacked 25 percent of the workforce. <p>Everyone, even the unions, knew it was coming – and necessary – because demand for Volvos was on the floor, especially in the US where they usually sell best. The company’s costs were simply too high for survival.<p>Odell could have hidden behind his newness in the job, but he faced the cameras and gave it to them straight, the way he has always done in a varied career full of similarly tough calls.<br> <br>“The US market collapsed as I arrived,” he says. “I don’t think it was due to me. But it was still reassuring to get a call from Alan Mulally, my chief at Ford, reminding me that I wasn’t the problem, but part of the solution.” <p>Then came more sticky medicine, pay cuts for management as well as daily-paid, and Volvo posted a stonking $255 million first quarter loss – an amount, Odell archly points out, which is only one-seventh of Mercedes' reverse for the same period.<br> <br>Ten months in, Odell has come to be admired in Sweden for his straightforwardness, his simplification of the management structure, and his determination to conquer. <p>Most people reckon he's the right leader. “Of course it’s still tough,” he says, “but the likelihood is we’ll recover. <B>We have good product in the pipeline: revisions to C30 and C70 at the Frankfurt next month, and further developments with electric cars. We’ve got new S60 and V70 models to launch next year, and before that, we’ve got a communications project I'm really proud of – it's a bit like Mazda’s “zoom-zoom” thing - aimed at Volvo cool, not cold."</B> <p>Odell, who is leaving the minutiae of the Volvo sale to others while he runs the company, almost relishes the battles ahead. Right now, he's arm-wrestling the Flanders government over loan funds it has promised to but not paid (sound familiar?). <p>He admits Volvo's sales for 2009 will struggle to beat 320,000 units, disastrously short of 2007’s booming 470,000, well behind ‘08’s 370,000 and barely half the 600,000 previous CEOs have publicised as realistic. <p>Even in the trenches, with his tin hat on, Odell doesn’t completely dismiss such pie-in-the-sky figures. “In a recovered market, around 2012, our sales ought to be usefully north of 400,000,” he predicts. “But if we could eventually get to 600,000 at the right margins, that would be fantastic.”<p>Technorati Tags: Volvo, Ford, Mazda, Alan Mulally, Volvo C30, Volvo C70, Frankfurt<p>
 

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Re: Stephen Odell interview -revised C30 and C70 (Shimon)

Stephen Odell ... "You have to do what is necessary to run a company." <IMG NAME="icon" SRC="http://********************/smile/emthup.gif" BORDER="0"><p>
 

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Re: Stephen Odell interview -revised C30 and C70 (Shimon)

This make sense to me. The V70 is not a big seller in the US. Maybe an all new V70 based off the S60 and keep the XC70 based off the S80. <p>
 

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Re: Stephen Odell interview -revised C30 and C70 (DCPattie)

<TABLE WIDTH="90%" CELLSPACING=0 CELLPADDING=0 ALIGN=CENTER><TR><TD><i>Quote, originally posted by <b>DCPattie</b> »</i></TD></TR><TR><TD CLASS="quote">This make sense to me. The V70 is not a big seller in the US. Maybe an all new V70 based off the S60 and keep the XC70 based off the S80. <p></TD></TR></TABLE><p>I'm all for that!
 

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Re: Stephen Odell interview -revised C30 and C70 (DCPattie)

<TABLE WIDTH="90%" CELLSPACING=0 CELLPADDING=0 ALIGN=CENTER><TR><TD><i>Quote, originally posted by <b>DCPattie</b> »</i></TD></TR><TR><TD CLASS="quote">This make sense to me. The V70 is not a big seller in the US. Maybe an all new V70 based off the S60 and keep the XC70 based off the S80. <p></TD></TR></TABLE><p>I rather read it as a possibility of larger V90 based on S80, having smaller V/XC70 based on a new S60.<p>It is all the same platform - longer/shorter/different sheet metal...<p>
 

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Re: Stephen Odell interview -revised C30 and C70 (gascos80)

V90 is a non starter.
 

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Re: Stephen Odell interview -revised C30 and C70 (DCPattie)

<TABLE WIDTH="90%" CELLSPACING=0 CELLPADDING=0 ALIGN=CENTER><TR><TD><i>Quote, originally posted by <b>DCPattie</b> »</i></TD></TR><TR><TD CLASS="quote">This make sense to me. The V70 is not a big seller in the US. Maybe an all new V70 based off the S60 and keep the XC70 based off the S80. <p></TD></TR></TABLE><p>Maybe because you're forgetting about the rest of the world where 80% of Volvos are sold. The V70 was Volvo's second biggest seller globally last year, just behind the V50. It's highly unlikely that Volvo would ditch such a car only three years after a complete redesign.<br>
 

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Re: Stephen Odell interview -revised C30 and C70 (VolvoMax)

I keep my hopes...<p>the concept was cool, and now, when the S80L- size variant of EUCD has materialized...who knows...<p>
 

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Re: Stephen Odell interview -revised C30 and C70 (Calhon)

<TABLE WIDTH="90%" CELLSPACING=0 CELLPADDING=0 ALIGN=CENTER><TR><TD><i>Quote, originally posted by <b>Calhon</b> »</i></TD></TR><TR><TD CLASS="quote"><p>Maybe because you're forgetting about the rest of the world where 80% of Volvos are sold. The V70 was Volvo's second biggest seller globally last year, just behind the V50. It's highly unlikely that Volvo would ditch such a car only three years after a complete redesign.<br></TD></TR></TABLE><p>That's what I think - 60-based smaller V70 and 80-based renamed and upscaled V90.<p>Volvo will try its best to stay in a premium market...that is the only way to survive for the company with rather limited volume.<p>But, I was proven to be wrong before...<p>And since all other premium brands are more diversified these days - at least 4 size segments - having V30, 50, 70 and 90 does not look too outrages..
 

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Re: Stephen Odell interview -revised C30 and C70 (gascos80)

<TABLE WIDTH="90%" CELLSPACING=0 CELLPADDING=0 ALIGN=CENTER><TR><TD><i>Quote, originally posted by <b>gascos80</b> »</i></TD></TR><TR><TD CLASS="quote"><p>That's what I think - 60-based smaller V70</TD></TR></TABLE><p>In the longer term maybe, but Volvo is not going to launch a completely new car to replace the V70 only 3 years after it was completely redesigned. The more likely senario is that Odell is talking about a smaller wagon, the V60, that will replace the V50, which is now getting on in years.<p>I think he just misspoke.
 

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Re: Stephen Odell interview -revised C30 and C70 (Calhon)

<TABLE WIDTH="90%" CELLSPACING=0 CELLPADDING=0 ALIGN=CENTER><TR><TD><i>Quote, originally posted by <b>Calhon</b> »</i></TD></TR><TR><TD CLASS="quote"><p>In the longer term maybe, but Volvo is not going to launch a completely new car to replace the V70 only 3 years after it was completely redesigned. The more likely senario is that Odell is talking about a smaller wagon, the V60, that will replace the V50, which is now getting on in years.<p>I think he just misspoke.</TD></TR></TABLE><p>Or they just would call a new car a V70 and a current V70 a V90...<p>Volvo seems to be consistent with the "odd" numbers for wagons and "even" numbers for sedans
 

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Re: Stephen Odell interview -revised C30 and C70 (Shimon)

I think this is an obvious typo or error, and should be V60, which would be consistent with what Volvo has said earlier.<p><TABLE WIDTH="90%" CELLSPACING=0 CELLPADDING=0 ALIGN=CENTER><TR><TD><i>Quote, originally posted by <b>DCPattie</b> »</i></TD></TR><TR><TD CLASS="quote">This make sense to me. The V70 is not a big seller in the US. Maybe an all new V70 based off the S60 and keep the XC70 based off the S80. </TD></TR></TABLE><p>The V50 is an even worse seller and I'm not sure the V60 will do well either. American consumer preference is against wagons and they remain a niche product here, while at the same time being the best selling models in Europe. However, if you take exactly the same car, slap on some plastic cladding, raise the suspension, and add an "X" to the name, it will sell.
 

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Re: Stephen Odell interview -revised C30 and C70 (DCPattie)

Just to make it clear: The wagons are STILL Volvo best sold cars.<p>Cars sold in 2008: <p><B>V50</B>____62,085 <br><B>V70</B>____59,152 <br>XC90___52,872 <br>S40____48,950 <br>C30____39,966 <br>XC70___32,675 <br>S80____31,114 <br>S60____26,148 <br>C70____14,381 <br>XC60___6,954 <p>Total:__374,297
 

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Re: Stephen Odell interview -revised C30 and C70 (gascos80)

<TABLE WIDTH="90%" CELLSPACING=0 CELLPADDING=0 ALIGN=CENTER><TR><TD><i>Quote, originally posted by <b>gascos80</b> »</i></TD></TR><TR><TD CLASS="quote">I keep my hopes...<p>the concept was cool, and now, when the S80L- size variant of EUCD has materialized...who knows...<p></TD></TR></TABLE><p>S80L only sold in China. Zero demand for a big station wagon.<br>V70 is as big as it needs to get. If you want to rename it a V90,be my guest.
 

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Re: Stephen Odell interview -revised C30 and C70 (VolvoMax)

<TABLE WIDTH="90%" CELLSPACING=0 CELLPADDING=0 ALIGN=CENTER><TR><TD><i>Quote, originally posted by <b>VolvoMax</b> »</i></TD></TR><TR><TD CLASS="quote"><p>S80L only sold in China. Zero demand for a big station wagon.<br>V70 is as big as it needs to get. If you want to rename it a V90,be my guest.</TD></TR></TABLE><p>thats essentially what it is anyway. Its also the most affordable way to get into an S80.
 

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Re: Stephen Odell interview -revised C30 and C70 (VolvoMax)

<TABLE WIDTH="90%" CELLSPACING=0 CELLPADDING=0 ALIGN=CENTER><TR><TD><i>Quote, originally posted by <b>VolvoMax</b> »</i></TD></TR><TR><TD CLASS="quote"><p>S80L only sold in China. Zero demand for a big station wagon.<br>V70 is as big as it needs to get. If you want to rename it a V90,be my guest.</TD></TR></TABLE><p>Yes, maybe, yes, I do not care, really...<p>My point was that for a while, before the actual release of 2007 S80, there were discussions, that you and I were participating, about the S80's size.<br>There were rumors that S80 would reach the 195" in length. The opposite opinion was that EUCD platform is already too stretched even at 190", and thus Volvo would not go any larger, although the V90 concept (VCC) was longer than 190", if I am not mistaken.<p>Now, when the 195" EUCD based S80 is a reality, a concern about overstreched platform is apparently overcomed, hence - so called "business class" longer wagon could be a reality. Might have some customer base in Europe, same as S80 Executive in a limo/official car capacity.<p>My wishfull thinking...
 

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Re: Stephen Odell interview -revised C30 and C70 (gascos80)

FWIW, at 190 inches, the V70 has been the perfect size for our family. My wife is really loving her V70 3.2.<p>
 

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Re: Stephen Odell interview -revised C30 and C70 (DCPattie)

<TABLE WIDTH="90%" CELLSPACING=0 CELLPADDING=0 ALIGN=CENTER><TR><TD><i>Quote, originally posted by <b>DCPattie</b> »</i></TD></TR><TR><TD CLASS="quote">FWIW, at 190 inches, the V70 has been the perfect size for our family. My wife is really loving her V70 3.2.<p></TD></TR></TABLE><p>No doubts, 190" is VERY GOOD size. I love my S80, but...<p>I wanted to drive the 7-series/A8 class Volvo and had some hopes in 2005-6. I still have those hopes...
 

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Re: Stephen Odell interview -revised C30 and C70 (medels)

<TABLE WIDTH="90%" CELLSPACING=0 CELLPADDING=0 ALIGN=CENTER><TR><TD><i>Quote, originally posted by <b>medels</b> »</i></TD></TR><TR><TD CLASS="quote">Just to make it clear: The wagons are STILL Volvo best sold cars.<p>Cars sold in 2008: <p><B>V50</B>____62,085 <br><B>V70</B>____59,152</TD></TR></TABLE><p>You're absolutely correct, but in the U.S., those are (by far) the <B>worst</B> two selling models. In June 2008, those models, combined, sold less than the C30.
 

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Re: Stephen Odell interview -revised C30 and C70 (Munin)

<TABLE WIDTH="90%" CELLSPACING=0 CELLPADDING=0 ALIGN=CENTER><TR><TD><i>Quote, originally posted by <b>Munin</b> »</i></TD></TR><TR><TD CLASS="quote"><p>You're absolutely correct, but in the U.S., those are (by far) the <B>worst</B> two selling models. In June 2008, those models, combined, sold less than the C30.</TD></TR></TABLE><p>True, but the entire US sales is just about 20% of a total worldwide sale. The US market, as it was predicted, lost its controlling presense to a degree, and Volvo apparently is making marketing decisions that might or might not benefit the US only, or driven by the US car buying trends.<p>The either V50 or V70 sales alone is comparable to the entire US numbers. No wonder that wagon is STILL a major priority for Volvo.
 
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