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Aggressive discount helped a lot. Discount was about 15%, on par with BMW. In Nov. Volvo offer 3 months no payment for leasing a S60. There was also one month payment free for purchasing.
 

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Aggressive discount helped a lot. Discount was about 15%, on par with BMW. In Nov. Volvo offer 3 months no payment for leasing a S60. There was also one month payment free for purchasing.
But with a stronger dollar (buying more Swedish Kronas), the profit is still the same. And the new XC90 is commanding a full price.
 

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I'm curious about the net profit margin for 2015; its really crucial to establish a sustainable business. In 2014 it was around 2.5%, lets see if it will go up in 2015.
 

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Aggressive discount helped a lot. Discount was about 15%, on par with BMW. In Nov. Volvo offer 3 months no payment for leasing a S60. There was also one month payment free for purchasing.
3 payment waiver is good whether one buys or leases. The caveat, for buying, is that the car must be financed through VCFS.
 
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