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Discussion Starter · #1 ·
There was already a thread about Volvo sales, but this question is specifically about the S40. This car was brand new; completely redesigned in 2004 as a 2004.5 model, yet sales are already beginning to drop off. Typically, I would think that a new model would peak at about 2-4 years in its lifecycle before dropping. The S60, for example, has been around longer and sales are still going up, albeit ever so slightly. Is there something about the S40 that is turning buyers away? Thoughts? I really like this car, but wonder about its future.
 

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Re: S40 Question (EuroFan)

The S40, esp the T5 is a little overpriced for its target market.<p>The S60 has a better lease program w/ incentives.<br>Dealers are steering people to the S60 because it is a better deal and an easier sell.<p>However, I think that you will see an uptick in S40 sales in July. Volvo has been aggressive w/ incentives for that car and more people are looking at them now.
 

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Re: S40 Question (EuroFan)

I love my 2005 S40 and it has done it's primary job (at least in terms of the Volvo marketing department) - I will shop Volvo first when replacing my wife's Odyssey and eventually the S40. I'm not entirely convinced we'll buy the XC90 but it's a leading contender along with the MDX and Pilot.
 

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Re: S40 Question (VolvoMax)

<TABLE WIDTH="90%" CELLSPACING=0 CELLPADDING=0 ALIGN=CENTER><TR><TD><i>Quote, originally posted by <b>VolvoMax</b> »</i></TD></TR><TR><TD CLASS="quote">The S40, esp the T5 is a little overpriced for its target market.<br></TD></TR></TABLE><p>You think? I cross shopped that against a 3-series, A4, C-class, and Legacy. It was one of the more cheaper models. <p>The S40 will be around. They need a car in that price range. I don't think it sells well because younger car buyers who are looking for the first time in that price segment aspire to the status symbols (BMW) or street racers (STi). I know that if this was my first car in this price range, I'd definetly get a 3-series. But because I've driven BMWs and Audis in the past, the status has worn off a bit on me. Not to say they're bad cars. I just wanted something different. I'm getting tired of German cars- they're good cars, but can be boring. <p>
 

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Re: S40 Question (eurotrash)

<TABLE WIDTH="90%" CELLSPACING=0 CELLPADDING=0 ALIGN=CENTER><TR><TD><i>Quote, originally posted by <b>eurotrash</b> »</i></TD></TR><TR><TD CLASS="quote"><p>You think? I cross shopped that against a 3-series, A4, C-class, and Legacy. It was one of the more cheaper models. </TD></TR></TABLE><p>The S40 cannot compete (in quality and finish) with the A4 and the 3-series has a cult-like following (plus kick a$$ advertising). The car is (indeed) overpriced, in the public's perception (and that is all that matters). I think the car is great, has nice content. I wish the 2.4i did nto make it here. The base S40 should have at least 180 to 185 hp. Hence, the huge incentives that Volvo has to attach to this car. Without any incentives, this car is dead. Not very good for a new car like that.<p><TABLE WIDTH="90%" CELLSPACING=0 CELLPADDING=0 ALIGN=CENTER><TR><TD><i>Quote »</i></TD></TR><TR><TD CLASS="quote">The S40 will be around. They need a car in that price range. I don't think it sells well because younger car buyers who are looking for the first time in that price segment aspire to the status symbols (BMW) or street racers (STi). I know that if this was my first car in this price range, I'd definetly get a 3-series. But because I've driven BMWs and Audis in the past, the status has worn off a bit on me. Not to say they're bad cars. I just wanted something different. I'm getting tired of German cars- they're good cars, but can be boring. </TD></TR></TABLE><p>Apparently, and unfortunately, the consumers disagrees.<p>Yannis<p>
 

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Re: S40 Question (CINCYFAN)

<TABLE WIDTH="90%" CELLSPACING=0 CELLPADDING=0 ALIGN=CENTER><TR><TD><i>Quote, originally posted by <b>CINCYFAN</b> »</i></TD></TR><TR><TD CLASS="quote"> I'm not entirely convinced we'll buy the XC90 but it's a leading contender along with the MDX and Pilot. </TD></TR></TABLE><p>Maybe a little off topic but these are the exact cars- these and the VW Passat wagon, that we drove before going to the Volvo dealer and ending up with our '04 V70 2.5T. The seats were soooo much more comfortable in the Volvo. The XC90 was second in line for us. We didn't buy it due to the cost to us at the time. Our next vehicle however will probably be the 90. On a note closer to this thread, we loved both the new 40 and 50 class Volvo's...our issue with them was not that they were over-priced as much as they were just too small for our needs.
 

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Re: S40 Question (MadeInJapan)

And ugly. Sorry, but the pug nosed V50/S40 could be another reason for low sales. The lines don't work for me. The V70 on the other hand... <IMG NAME="icon" SRC="http://********************/smile/emthup.gif" BORDER="0"> Classic Volvo wagon.
 

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Re: S40 Question (Majisto)

We have different tastes. I think the S40 is a beautiful-looking car...... <IMG NAME="icon" SRC="http://********************/smile/emthup.gif" BORDER="0">
 

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i agree about the looks...<p>BUT... I think an S40 with 16's and no body kit, that big gray strip at the bottom, and that tacky wood interior look terrible when compared to an S40 with 17's or 18's,the body kit, and even the spoiler. They look totally different.<p>Anyways, on the V50... i think it is one of the best looking wagons out there.... great lines. BUT again, it has to have the body kit and the right wheels, you know?
 
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