Although its halo car, the 600 hp Polestar 1 will cost as much as a supercar (because it kind of is one), Polestar’s second offering should be much more reasonably priced.

AutoExpress reports that the Polestar 2, a fully electric hatchback, will start at around €40,000. Based on the differences in base prices for European and North American Volvos, we’re estimating that the figure will translate to somewhere in the neighborhood of $45,000.

“Polestar 2 will join the competition with Tesla Model 3, so people should have an understanding of the size and the price tag as well,” Thomas Ingenlath, Polestar CEO, told Auto Express.

That said, $45,000 is still 10,000 more dollars than the Model 3, so Polestar will have to offer something that the Tesla cannot.

One of the ways in which Polestar may make up for the price differential is by never requiring the driver to see the full price of the car. Through a subscription service similar to the Volvo XC40, customers would never have to buy their Polestar.

Instead, they would pay a monthly fee ($600 in the XC40’s case) that covers repairs, insurance, and use of the car.

“The way you own a Polestar, we believe is appealing to people, as you have a much more precise idea of what it actually costs to own [sic]. It is a very clear and committed price per month and is hassle-free.”

And while Ingenlath wants to compete with Tesla, he decidedly refutes the idea that it is a Tesla “killer.”

“We are not saying it’s a Tesla killer, we are here to vividly compete with them in the market,” said Ingenlath. “We will launch Polestar 2 in the second half of 2019 and production will begin around the start of 2020.”

[source: Auto Express ]