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Re: Performance (universityvolvoOSD)

Quote, originally posted by universityvolvoOSD »
Don't get me wrong...the R is a fantastic vehicle!!!But as you indictaed...the performance segment of the Euro market does not associate performance with Volvo models....and the "image" of Volvos product line has never been oriented to that segment.....so many dealerships were not ready to present the vehicle to a new type of customer in the terms of features/benifits of a true sports/performance sedan.

Most were not ready (and some still aren't ready or capable enough) to support the vehicle in the service department either. You can't advertise to the enthusiast and not be able to deliver adequate sales OR support. The enthusiast will try it once and move on.
 
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