I answered my own question with a bit of research... the drill pattern is not indicative of the installation direction. The internal cooling vanes determine direction, and we can't tell from that picture. I was just going by the pattern on my EBCs.
I also found that's the picture from Vivaperformance's website (direct link, my observation skills hard at work). They have another picture of the kit that shows it has rotation arrows stuck on the rotors; they are installed correctly.
i think i may have to go get some black paint! as much as i would love to do the big brake kit.... i realy dont love the price at this time! thankyou all for the help ill get some pics up when i get them going
MS Design kit. I've never seen pics of that specific S40 or color (or is that silver/white and my colorblindness is kicking in?)...I like it. Sort of...the brakes are kind of strange to me, are those actually high quality? Anything branded "winner" always makes me laugh...
Here are a couple pics from my car when I did my calipers: