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Land Rover Discovery Sets April Sales Record

LANHAM, MD -- Customer response has been positive to a variety of marketing programs for the Land Rover Discovery. The British-built SUV posted a 9.8-percent sales increase for April 2001 - its best-ever April U.S. sales result - with 1,751 units sold as compared to 1,594 in April 2000.

"We think the combination of a $399-per-month lease, or 4.9-percent financing, and the SUV segment's only 30-day money-back guarantee have put the Discovery near the top of many more shopping lists," said Howard I. Mosher, president and CEO, Land Rover North America, Inc.

Land Rover's overall April U.S. results were up slightly over the same period last year: 2,065 units versus 2,059 units - a 0.3-percent increase.

Land Rover North America, Inc., established in 1986, imports and distributes Range Rover and Discovery Series II vehicles manufactured for sale in the U.S. by Land Rover Group Limited in Solihull, England. Land Rover's worldwide operations are wholly owned by Ford Motor Co., Dearborn, Mich. For additional information about Land Rover, call 800-FINE-4WD or visit http://www.landrover.com .

[Source: Land Rover of North America]
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