It has been stated many times, OSD is in part price, but so much more. The adventure to Europe, custom ordering, FDC delivery, factory tour, VIP lunch at delivery, round trip airfare for two to Gothenburg, airport transportation, free shipment back to the states, insurance coverage while driving for two weeks, hotel accomodations for 1-2 days.......to name a few.......(Interesting that numerous people have made multiple OSD trips!!!)I was all set to do a OSD for next summer. But I just found out my company gets Volvo employee pricing. It seems that the XC60 R is a little more than $2200 cheaper with the employee pricing. I thought the best pricing was from OSD but, I guess not.