As I posted in another thread, this game is a useless marketing exercise, IMO. Volvo should sneak the car into the next GT or Forza, not some stand alone game. And if they're really serious about targeting a younger audience, focus on the priduct!! The C30 was the right base, but a lack of any understanding on how to market it (see BMW for Mini) and a lack of good mileage or gadget count meant that Volvo missed the mark again.
As much as I hope to the contrary, I really think Volvo is going down the wrong path again with respect to the S60. If it follows the engineering path of the XC60, it could be a winner but not if they don't support it.