It's a new typeface they used (font is the digital mechanism (technical), typeface refers to the design (art)). I like it, very nice look. Although IMHO they could kern the "T" and "6" a little tighter to match the "AWD".
The reason the blue is so different in Percy311's scan is the path that photo took to get here: actual car paint/continuous tone made from pigments -> digital photo/RGB screen of pixels -> printed brochure/CMYK screen -> scan/back to RGB -> viewed on various browsers with various monitors using different calibrations.
I like the Polestar Blue on my Polestar emblem. If that's the color of the new paint I might have selected it when I bought my 2012 R-Design.