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One of the 'Big Four', the New York Auto show ranks somewhere near Chicago in its importance to the auto industry, with Detroit and Los Angeles usually marked for a wider array of launches and buzz. That said, New York is no wallflower… and how could it be?

In many respects, the 'Big Apple' can be considered the largest city in the world - a major center for finance, culture and fashion. The city is an important market for both Volvo and its parent the Ford Motor Company, so it almost always marks domestic debuts of new cars. This year, it also marks the first official show appearance of the refreshed XC90.

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Re: NY Auto Show: A Volvo Perspective (XC-Ski)

It's flipped. See the volvo logo and the screen at top left.
 

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talk about some observant people on this board
 
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