Volvo's pricing strategy with the XC40/C40 Recharge EVs is really priced at the higher end of their EV segment. There are too many barriers and competition coming to be able to that right now, adaption from ICE to EVs, other OEM EVs, and the fact is outside of this new ownership, Volvo has been blah for at least a decade prior (Ownership under Ford, and what not). IMO, the top end spec of these two cars should be at least $5k less than what it is (not accounting for EV tax credits and other incentives in the US).
Hopefully Volvo can priced their upcoming EVs at the middle tier of each segment. Will see but looking at these two, its highly doubtful. My 2017 V90 XC is my first ownership into the brand, and I had to do a lot of research into the car/brand what they have done lately and going forward. It didn't hurt that I was able to negotiate a huge discount practically the tax of the car. BUT Volvo really doesn't have the brand cache and recognition YET of upper tiers, so pricing it as such IMO is not a good strategy right now when you are still building positive momentum.