SwedeSpeed - Volvo Performance Forum banner
1 - 1 of 1 Posts

Premium Member
6,997 Posts
Discussion Starter · #1 ·
SAN DIEGO, CA -- Newgen Results Corporation, a wholly- owned subsidiary of TeleTech Holdings, Inc. (Nasdaq: TTEC - news) today announced an agreement with Volvo Cars of America to provide Newgen's 'Carabunga' product as a private branded direct marketing tool. This Internet-based capability will enable all 340 Volvo retailers across the country to create customized Volvo promotions on-line.

"We are pleased to be able to offer our retailers this customized promotional tool,'' commented Matt Falcone, Volvo Aftersales Marketing Specialist. "Newgen's product allows our retailers access to pre-approved Volvo specific artwork and promotions without having to go through the time and expense of using an ad agency.''

This dynamic "high-tech'' tool is fully endorsed by Volvo Cars of North America and allows retail facility personnel to build "one-to-one'' marketing campaigns on-line for service, parts and accessory promotions along with new/used vehicle purchase campaigns. Promotions take less than 30 minutes to create and once submitted, they can be distributed in less than 72 hours. Retailers will also be able to choose the delivery method for their campaign including traditional mail, e-mail or a combination of the two.

"This is the first time Newgen has offered a 'customized' version of its Carabunga product,'' stated Les Silver, President of Newgen. "Volvo is an important customer and we are pleased to provide a solution that makes business so much easier for their retailers.''

Retailers who maintain their database with the Volvo Owner Target System, as administered by Newgen, ensure that they will have more marketing options and the most accurate list available. Retailers can also use their own customer database for promotions.


Newgen, a wholly owned subsidiary of TeleTech Holdings, Inc., is a leading provider of online solutions and B2B enterprise channel management services. Newgen combines marketing and customer retention with expert service department operations to deliver highly targeted and customized solutions to automotive dealers and manufacturers. Newgen currently supports more than 5,000 auto dealerships nationwide and maintains relationships with leading automotive companies and dealers groups including Audi, BMW, Ford, General Motors, Infiniti, Jaguar, Kia, Mitsubishi, Nissan, Saab, Volkswagen, Volvo, plus AutoNation and CarMax Auto Superstores.


Founded in 1982, TeleTech is a leading provider of integrated customer relationship management (CRM) services and solutions for global organizations predominantly in the communications, financial services, government and transportation industries. TeleTech has operations in 11 countries, which include Argentina, Australia, Brazil, Canada, China, Mexico, New Zealand, Singapore, Spain, the United Kingdom and the United States. TeleTech's CRM capabilities, including B2B electronic channel management and database management, help companies inform, acquire, serve, grow and retain their customers throughout the entire relationship lifecycle. TeleTech integrates a full spectrum of voice and Internet communications, including custom e-mail response, ``chat'' and extensive Web co-browsing capabilities.

[SOURCE: Newgen Results Corporation]
1 - 1 of 1 Posts
This is an older thread, you may not receive a response, and could be reviving an old thread. Please consider creating a new thread.