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Frankfurt, Germany – One of the lesser-seen aspects of the vast Frankfurt Auto Show is the aftermarket accessories hall. Many of Europe’s top accessory manufacturers also come to show their wears with plenty of fully outfitted show cars that highlight their product. Most interesting among these was one particular S60 outfitted by the German manufacturer MS Design<P>MS Design has been in business for more than 15 years, and is on the forefront of accessory manufacturing, whether from a trend standpoint or from technology implementation. This progressive German company has gotten so good at what they do that they have positioned themselves as the OEM manufacturers for major manufacturers such as the Volkswagen Group.<P>A wide range of products has been developed as a complete line for distributors of the MS-Design line all around the world. This line includes aerodynamic and body kits, wheels, custom finish interior trim, suspension upgrades and exhausts.<P>One car in particular model that MS Design wanted to highlight this year at Frankfurt was Volvo’s new S60. Each car shown in their stand, the S60 included, showed off many of the product lines offered by MS for the car.<P>Check out more on this car in the Feature Cars section of our Features area, and see a gallery of the car in our Resources section in the S60 gallery...
 

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WOW, the addition of faux wood in the S60 makes it look so nice. It gives it a really classy Jaguar type look. Super Nice!<P> <IMG SRC="http://www.swedespeed.com/resources/gallery/auto_shows/iaa_01/msdesign_s60/images/large/04.jpg"> <P>-Drew
 

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Yeah the wood finish does make the car looks more classy, only if they can use some better looking real wood pieces. They are making the car looks like a new Grand Cherokee....<P>Just for your info., you can get MS Design as factory option bodykit for the Volvos in Taiwain. They have been doing this for quite some time now. At that time they just didn't have anything for my C70...well they still don't have anything except for the grille I bought.<P>BTW, I think Heico also worked out a deal with Volvo Taiwan to put their upgrades on the cars as the 'optional' package. Not sure what they call it, but it's interesting how they have the effort of trying to promote an AMG-like package for Volvo owners there.<BR>
 

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Actually, that reminds me... I was talking to one in the Philly area who is looking for a line of aerodynamics etc. He also does the GIAC chips, and while his business is primarily German cars, GIAC also has Volvo chips. I should push him to do it.
 

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Originally posted by InDy:<BR>WOW, the addition of faux wood in the S60 makes it look so nice. It gives it a really classy Jaguar type look. Super Nice!<P>On one level, I agree: the wood tones really warm up the cabin. But I've always been ambivalent about wood (faux or otherwise) on a current dashboard, doors, etc. While one could argue wood is just as valid as a decorative material as chrome, carbon fibre, etc., I keep thinking back to the time some years when I rode in a friend's Triumph TR6, with a real wood dash, and the entire dash was wood, and probably a band saw was used to cut out the glove box door (that's really how it appeared). No dashes are all or mostly wood today, of course. So wood isn't structural; it's trim only. Nevertheless, shouldn't the application of wood make some kind of conceptual visual sense? For example, in this photo, why would the door grab handle be wood? Why put wood trim on that, rather than another door area? I don't see why machined metal isn't used more often today---that looks more automotive to me as trim material than an arbitrary little splinter of wood here and there. Yes, of course: one's own taste is what matters. But it seems this use of wood isn't very well thought out as one surveys what's being done with it currently.
 

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<BLOCKQUOTE><font size="1" face="Verdana, Arial">quote:</font><HR>Originally posted by hwhelply:<BR><B>
Originally posted by InDy:<BR>WOW, the addition of faux wood in the S60 makes it look so nice. It gives it a really classy Jaguar type look. Super Nice!<P>On one level, I agree: the wood tones really warm up the cabin. But I've always been ambivalent about wood (faux or otherwise) on a current dashboard, doors, etc. While one could argue wood is just as valid as a decorative material as chrome, carbon fibre, etc., [snip] I don't see why machined metal isn't used more often today---that looks more automotive to me as trim material than an arbitrary little splinter of wood here and there. Yes, of course: one's own taste is what matters. But it seems this use of wood isn't very well thought out as one surveys what's being done with it currently.</B><HR></BLOCKQUOTE><P>i have to aggree!<BR>firstly, i'll acknowledge that's it a matter of taste, especially since wood in a modern car serves no function other than aesthetic.<P>having said that, i have to concur that there i don't understand by what rhyme or reason it's decided where to put wood (faux or otherwise) these days.<P>personally, i don't think that wood belongs in a modern car unless it's going to be someplace where it's perhaps serving a purpose (like on the stick maybe, to help give it a better feel?). but i feel especially repulsed by the stick-on stuff we see out there today; i feel that if it's the look of wood that's desired, use wood! to me, the faux stuff looks more out of place than it did on the sides of our parents station wagons in previous decades. (but at least even that evolved from a purpose.)<P><BR>cheers!<BR>e<P><BR>
 

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I think that they wanted to give the cabin a more 'classy' look, but not too 'gaudy' at the same time. I regards to where 'wood-like' parts are placed, I think that has a lot to do with aesthetic design and ease of manufacturing. I think that doing the console area and door handles it just enough. If they had done the entire dashboard, that would have been 'over-the-top' I think. <IMG SRC="http://www.swedespeed.com/ubb/smile.gif"><P>-Drew
 

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Do you have the exact website where I can order the kit?<P> <BLOCKQUOTE><font size="1" face="Verdana, Arial">quote:</font><HR>Originally posted by Ben from Canada:<BR><B>I just went to their website and the prices are resonable. I might order from MS but I wish I can find a dealer in Canada or the States.<P></B><HR></BLOCKQUOTE><P>
 
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