There are two segments, very interesting. Highlights I thought were the model emphasis in the future- C30, XC60 and S, with the new S60 expected to be the main volume car; no expansion of dealerships in the USA, in fact might cut some; gas, diesel and hybrid electric hybrid technology will be available in all markets but market preferences and gov't policies will decide which one
becomes more established. Volvo CEO said that from a cost to produce, cost to buy and efficiency rating, diesel was a good solution but gov't intervention could change that.
In addition NevadaVolvo I found the marketing segment of Volvo most interesting as the focus will be somewhat away from static commercials - TV for example - but will focus on the digital social media activation.
Doug Speck's talk on GOOD DESIGN getting peoples juices going will get Volvo past the .06 and 1.0 % in sales volume. Doug said "good design makes all the other stuff easier".
Great thread AndyDO. http://********************/smile/emthup.gif