I personally think there is room for Mercury to remain. JMHO of course, but I think there is. Ford has some great cars sold worldwide that don't exactly get sold here, or versions of vehicles that do never get sold here. So here's my thought...<BR>First, redesign the Mercury logo into something a lttle more modern.<P>Mercury Lineup<P>Focus - Like Chrysler did with the Neon, sell the Focus under both brands. Rather than sell the exact same car, sell them with different packaging. Make Mercury Focuses have the European fenders with European sidemarkers and give them the blacked out headlights like those found on the SVT. Sell them in a GLS Sport and RS (or maybe resurrect the XR4 badge) models, the RS (XR3) being much like the European Focus RS and competing with Ford's SVT. Make Sport and RS versions of the Sedan and Wagon.<P>Mondeo - Replace the Sable and the Mystique with Mercury badged sedan versions of the European only Mondeo. Sell a sedan and stationwagon versions, make awd an option and sell GL, Sport and RS (XR6) versions of each.<P>Cougar - Make GL Sport and RS (XR6) versions of this car. Awd should be an option as well.<P>Mountaineer - Move this to the Escape/Tribute platform. Make it a more upscale and sporting version of the Escape. By doing this, Aviator can join Lincoln lineup and there is little crossover. Sell GLS, Sport and XR6 versions of the Mountaineer.<P>Villager - Move to Windstar platform, but give unique Mercury design. Add awd and do GLS Sport and XR6 models.<P>Grand Marquis - don't mess with a good thing. Though keep upcoming Marauder (XR8) in lineup.<P>Create a wing of SVT that focuses on Mercury called XR Engineering. They would handle Merc accessories, special XR model developement and racing endevours. <P>Mercury would be a sporting brand that appeals to those also buying imports. It would be an American equivalent somewhere between BMW and Volkswagen in Europe.<P>Mercury could develope a Mercury badged LMP 675 racecar for the American LeMans series as this is one up and coming series Ford has yet to embrace and it would be a sporting and fresh direction for Mercury.<P>