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Money-Back Guarantee on Discovery Series II Models Challenges SUV Shoppers to 'Come See What A Land Rover Is Made Of'

LANHAM, Md. -- Buying one of the world's finest four-wheel-drive vehicles has just been made easier. The newly created ``30- Day Money-Back Discovery Adventure'' is an open invitation to accept a no-risk, 30-day test-drive of a new 2001 Land Rover Discovery Series II to experience firsthand the capability and performance of the famous British 4x4. If a customer is not totally satisfied with the Discovery Series II after 30 days, the vehicle can be returned for a full refund.

``With over 50 sport-utility vehicles now in the marketplace, consumers are seeking differentiation, '' said Howard Mosher, president and CEO, Land Rover North America, Inc. ``We know our product is highly capable, but we wanted to add something else -- an ironclad, money-back guarantee for the 4x4 buyer. This guarantee, coupled to lease rates as low as $399 per month and financing rates of 4.9 percent APR, puts Discovery on many more shopping lists.''

All participating Land Rover retailers will offer the ``30-Day Money-Back Discovery Adventure'' through May 31, 2001. The new guarantee is added to an existing Land Rover lease program that makes Discovery Series II SD available at $399 per month for 36 months with a $1,995 down payment. Financing as low as 4.9 percent is also available for qualified buyers. New 2001 Land Rover Discovery Series II models, from the entry-level SD model to the fully- equipped, seven-passenger SE7 model, are eligible for the 30-day or 1,500-mile test drive, whichever comes first, and are covered by Land Rover's standard 4- year/50,000-mile limited warranty.

With a base MSRP of $33,995, including destination charge, Discovery Series II is sold exclusively through Land Rover North America's network of 129 U.S.-based retail outlets, 86 of which are critically-acclaimed Land Rover Centres.

The family-friendly, four-door Discovery Series II features a steel and aluminum body, a 4.0-liter V8 engine and permanent four-wheel drive with four- wheel Electronic Traction Control (4ETC). Discovery Series II is a safety leader that includes a standard four-channel, all-terrain Anti-lock Braking System (ABS); Electronic Brake Distribution (EBD); three-point safety belts and head restraints for all passengers. Discovery Series II is also the only sport-utility vehicle available with ACE, Land Rover's patented Active Cornering Enhancement system. The optional system reduces body lean during cornering and makes Discovery Series II feel more car-like on the road. The reduced vehicle body movement also increases passenger comfort.

Inside, the light and airy cabin offers stadium seating for up to seven passengers, Alpine windows and optional remote audio controls with headphone jacks for rear-seat passengers.

``With Land Rover, the satisfactory ownership experience continues long after the first 30 days,'' said Howard Mosher. Land Rover owners are invited to attend exclusive off-road driving activities -- called WHEELS events -- staged by Land Rover Centres throughout the year. Land Rover owners also receive complimentary copies of the Land Rover Journal, a Land Rover-exclusive publication, as well as invitations to participate in off-road driving instruction at Land Rover's year-round, U.S.-based driving schools located at the Equinox resort in Vermont and The Greenbrier resort in West Virginia. Furthermore, Land Rover owners are invited to take part in exotic off-road driving vacations called Land Rover Adventures that are offered in places such as Africa and Australia.

Additional information about Land Rover, its products and retailers is available in the United States section of Land Rover's official worldwide web site: http://www.landrover.com .

Land Rover North America, Inc., established in 1986, imports and distributes Range Rover and Discovery Series II vehicles manufactured for sale in the U.S. by Land Rover Group Limited in Solihull, England. Land Rover's worldwide operations are wholly owned by Ford Motor Co., Dearborn, Mich. For information about the Land Rover retailer nearest you, call 800-FINE-4WD or log on to http://www.landrover.com .

CONTACT: Mark Schirmer, 301-918-8045, Oliver Brearey, 301-731-8706, or Bill Baker, 301-731-8705, all of Land Rover North America, Inc.

SOURCE: Land Rover North America, Inc.
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