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If not the Chinese... then who will likely purchase Volvo ?

1153 Views 12 Replies 9 Participants Last post by  gdill2
There has to be a "dark horse" in the running for Volvo, my personal opinion is that if Ford sells them to any of the following companies like: BMW, Hyundai, Peugeot, Renault, they will have a chance at success.

On the flip side.... the car buying public,especially in the USA will not respond well to Chinese ownership and it could really hurt the brand's image and further damage sales volume.
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Re: If not the Chinese... then who will likely purchase Volvo ? (turnermotors)

Ask Stev: I'm sure he'll be glad to create a rumor for you.
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Re: If not the Chinese... then who will likely purchase Volvo ? (Munin)

Well I received correspondence from The Netherlands on this very topic.

Here's the rumor.


"Momentum is going up, that Ford might end up not selling anything for now... as there is talk now."
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Re: If not the Chinese... then who will likely purchase Volvo ? (stev vanveit)

Personally I have felt from the begining of this situation that Ford put Volvo on the block purely as a precaution in case they would need money from the federal gov't. GM met with a lot of resistance to their foreign subsidiaries when the money was earmarked for their bail out and I feel Ford wanted to come off as more proactive than GM did. Lopping off Jag and Rover were the most intelligent moves I have seen Ford make in many years. Aston Martin was just good business as it gave them some well needed cash and really didn't effect their overall sales volume since it was such a niche car. Volvo on the other hand really does offer Ford some very good research and development synergies that have been utilized in many of their products since purchasing Volvo in 1999. By saying Volvo is for sale they get a gold star from Obama and his cronies. Meanwhile I have heard that Ford is seeking to recoup their initial investment of 6.8 billion dollars for Volvo. To me that is like saying that your house is on the market at an asking price of $400k when it is only worth $100k. Noone in their right mind would buy it but if some pigeon comes along it can be unloaded.

Another thing that comes to mind is by cutting all the budgets back at Volvo Ford has put themselves in the position of being more in control of the brand than ever before. With Steven Odell I believe he becomes the first non-Swedish president of VCC. More and more Volvo staffers are being downsized and their positions are being integrated into Ford personnel responsibilities. The more Ford tries to distance themselves from Volvo the more it seems they are digging in deeper. Is there a coup d'etat in the works? Time will tell.
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Odell wants volvo to stay with Ford. See other posts where I posted the interview.

Ford US has no interest in Volvo but other markets do.

Volvo can present products in the Jaguar segment quite easily and Land Rovers SUV only lineup is also easily something volvo can offer similar products for (almost does really)

Ford is missing a supercar brand and should not have sold Aston Martin

NB The VH architecture was developed with consultancy with Volvo. DB9 prototypes were being crashtested by Volvo in 2003 when I visited the crash centre.

Could volvo brand pull off a model like a DB9? Well, the badge probably couldnt but using volvo parts, enginerring etc then swedish company probably could. Needs a new name though.. If Ford keep volvo they are highly unlikely to ever develop an Aston type car from scratch. Other owners may start a new brand and use volvo to engineer it. A volvo in all but name.....

Anyone following the M600 by Noble? Uses Volvo's V8 in twin turbo form putting out 650bhp..... nice....
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Re: (Shimon)

S80V8 RWD with a manual transmission or an S60 RWD, maybe with the new 4 cylinder engine and a manual transmission or a non haldex AWD with a 40-60 or so split RWD biased and a manual transmission.

The only way to create Halo.

S40 needs the C70 width. Gives the car more "mouth".
Re: (Shimon)

Why, oh why does everyone want Volvo to make cars that Volvo has no interest or expertise in making?????

Volvo is what it is. Deal with it. If they did anything else at best it would be a pale imitation. A Volvo supercar? WHY? What is the point in that???
Re: If not the Chinese... then who will likely purchase Volvo ? (turnermotors)

It is apparent that Volvo will be on it's own fairly soon.
No serious offers right now. Not surprising given the state of the world economy.
on its own?

dont see them being able to survive independently.....someone needs to put up the cash.

....and why not a volvo C90 supercoupe or supercar (but less likely). NB there's an Audi R8 and 10 years ago Audi only made dull sedans and estate and one cabrio model.....so it's possible if the right engineers are recruited and the company has drive.

a supercar under the volvo name is hardly going to work so for a proper supercar there needs to be a new brand. JUst need a buyer wanting a slice of the action and using volvo's engineers and parts to do it.....
BMW - go Mini as small brand, volvo lineup not different enough from BMW to make it worth it

Hyundai - want to grow organically, not via buying other companies

Peugeot - doesnt have a luxury brand but doesnt have the money for volvo. Hardly a builder of quality car

Renault - in US at least has Infiniti and is planning a launch in Europe so Volvo doesnt fit here either
Re: If not the Chinese... then who will likely purchase Volvo ? (turnermotors)

Welcome to SS.......newbie Volvo Manager. This topic has been beat down, kicked, scratched, clawed, and everything else you can imagine. BMW is not a good fit for many reasons (may I suggest a search or two).
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Re: (Shimon)

Quote, originally posted by Shimon »
on its own?

dont see them being able to survive independently.....someone needs to put up the cash.

Cash is a problem right now. No one has any to spare.

Quote, originally posted by Shimon »

....and why not a volvo C90 supercoupe or supercar (but less likely). NB there's an Audi R8 and 10 years ago Audi only made dull sedans and estate and one cabrio model.....so it's possible if the right engineers are recruited and the company has drive.

Keep in mind, Audi has access to both VW and Porsche expertise and money. Volvo doesn't. Also, Audi's brand image was less established. Volvo has had a tough time escaping the stodgy boring image established by the 240 and it's owners.
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Re: (VolvoMax)

Casey;

Welcome to Swedespeed.

Do you have a current advertising account with Swedespeed for your Volvo dealership?

http://www.turnervolvo.com/

Interested?

As to buying Volvo - our neighborhood has a nice house for sale but it has been vacant for nearly six years and prospective buyers shy away on learning this.

Maybe Volvo has been on the market too long?

George Dill
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