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<br>Press Information<p>Email Address Maria Bohlin, [email protected]<br>Date of issue Apr 01, 2009<br>Peter Horbury new head of Design at Volvo Car Corporation<p>Volvo Car Corporation has today appointed Peter Horbury as new Vice President of Design. He replaces Steve Mattin, who has elected to leave the company.<p>Effective May 1, Peter Horbury, age 59, will assume responsibility for the division of Product Design within Volvo Cars. He will lead the next stage of the development of Volvo Cars' design language.<p>Horbury is currently Executive Director of Design, Ford Motor Company, responsible for the design strategy and execution of all Ford, Lincoln and Mercury products in North America. Prior to this role, Horbury was the Premier Automotive Group's (PAG) Executive Director of Design, leading the product design strategy for Aston Martin, Jaguar, Land Rover and Volvo. Horbury has more than two decades of expertise with luxury vehicles and has been ranked as one of the most renowned executives in the car industry.<p>From 1991 to 2002, Peter was the Design Director of Volvo Car Corporation, leading design teams in Sweden, Spain and California. He was responsible for creating and implementing the stylish new design language in all new models in the 1990s including the XC90 SUV and the award-winning concept cars like the Environmental Concept Car and Safety Concept Car.<p>"We are very happy to have Peter back on board here at Volvo. He will play an important role in taking our Scandinavian design language to the next level and ensure we continue to develop attractive cars for the premium market" says Stephen Odell, President and CEO of Volvo Car Corporation.<p>Born in Alnwick, Northumberland, UK, Horbury received his master's degree in Automotive Design from the Royal College of Art in 1974 and an undergraduate degree from Newcastle-upon-Tyne College of Art and Industrial Design in 1972. He was named Autocar's Designer of the Year in 1998. During his 35-year career, he has been involved in the design of more than 60 cars, trucks, buses and motorcycles.<p>"I'm extremely pleased to be back in Sweden and the great brand of Volvo. Volvo has a very strong design identity and it will be a privilege to work with the team to develop the Scandinavian design language in future products, and contribute to the turn-around of the company", says Peter Horbury.<p>"I would also like to wish Steve Mattin every success in his future career and thank him for his dedication to Volvo Cars", concludes Stephen Odell.<p><br>For more information or questions please contact: <br>Maria Bohlin, Corporate Spokesman + 46 31 59 65 25<br>Olle Axelson, Senior Vice President Public Affairs, + 46 31 59 26 00
 

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Re: Horbury is back! (LevinES)

I quote without further comment a posting made to Autoweek: "It's good for Volvo, since they've lost their way without Horbury. Compare the hourglass shaped sleekness of the old V70 wagon with the lumpy slab sided new V70, just as an example."
 

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Awesome! Amazing! Exciting! Incredible!<p>Superb news!!!!!!!!!!<p>Peter started at Volvo in the mid-80s and was involved in many many cars. Design director from 1994?? Only moved to Ford by Ford not because he wanted to leave Volvo<p>This is really good news!!!!!!<br>
 

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I am always skeptical of press releases issued today. Hard to believe anything going coming out of Ford/Volvo these days. Hope they get it together. <p>EDIT: Excuse my skepticism but this does look like it is for real and is good news provided whoever buys Volvo will let him do what he does best. I've owned 3 cars that came off of his design desk. Perhaps I'll buy another.<BR><BR>
<i>Modified by Thanatos at 8:27 AM 4-2-2009</i>
 

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Re: Horbury is back! (LevinES)

I certainly hope this press release is not a cruel April Fool's joke. <p>Horbury's return to Volvo is great news. Hope he'll clean up some of the messy design tweaks made during Mattin's reign. Maybe there will be a quick effort to clean up the narrow looking rear ends on the new V70/XC70s. Bring back the broad shouldered strong looks associated with the 2001-2006 models.
 

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Re: Horbury is back! (eagle2x)

<TABLE WIDTH="90%" CELLSPACING=0 CELLPADDING=0 ALIGN=CENTER><TR><TD><i>Quote, originally posted by <b>eagle2x</b> »</i></TD></TR><TR><TD CLASS="quote">I certainly hope this press release is not a cruel April Fool's joke. <p>Horbury's return to Volvo is great news. Hope he'll clean up some of the messy design tweaks made during Mattin's reign. Maybe there will be a quick effort to clean up the narrow looking rear ends on the new V70/XC70s. Bring back the broad shouldered strong looks associated with the 2001-2006 models.</TD></TR></TABLE><p>Well, the S80 and XC60 have pretty broad shoulders. So will the new S60.<p>People love Horbury because he broke Volvo out of the box mentality.<br>That kind of design change is a once in a generation thing.<br>Personally, I though Mattin was moving in the right direction. The V70 and S80 were too far along for him to really affect. I think the new S60 has a chance to be a wonderful car.<br>
 

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Interview Horbury -Automotive News

'I'd hate to know the future,' Horbury says<p>Roger Hart<p>Automotive News | April 1, 2009 - 2:55 pm EST<p>Ford is shuffling its design lineup, naming Moray Callum executive director for its Americas operations, replacing Peter Horbury, who returns to Volvo. Horbury fills the slot vacated by Stephen Mattin, who left the company. The moves take effect May 1.<p>Horbury granted this interview today with AutoWeek Managing Editor Roger Hart:<p>Big news this morning?<p>Yes, I'm going on to Volvo. I'm not going back...physically I'm going back, yes...but mentally I'm taking a stride forward.<p>(Editor's note: Horbury's new duties at Volvo begin May 1. If Volvo is sold before then, he'll have to vacate his offices in Dearborn. His secretary had begun assembling boxes to get his personal items packed up...just in case.)<p>Is there some risk involved here with Ford having announced Volvo is for sale?<p>Always wise to be on board the ship before it sails. That's what I'm doing...making sure I've got a cabin. I can't worry about that. They've asked me to do this...Volvo has asked me. Of course anything you do, any move you make, there's a degree of risk. I like that. I'd hate to know the future. Maybe that's a designer's trait.<p>But to have things mapped out...I'm sure many an engineer in here would hate not to know his retirement date or where he's going on holiday this year. I haven't a clue. Maybe that's part of being a designer...the imagination is always better than reality.<p>No, I think this is an exciting move. If there's no risk, it's not exciting. Who knows? Who knows who the owners will be? I certainly don't. I'm confident enough to think that if I've been asked to do this, I think I can persuade anybody I can do a good job for them.<p>You enjoyed your previous stint with Volvo?<p>It was good. We did an awful lot. But I've enjoyed this just as much. In five years we've helped transform the Ford Motor Co. into a producer of great products. Ford is on the cusp of greatness...I'm convinced. The new stuff coming in this year...thankfully I'm proud to say I've involved in all of those. Ford's in good shape.<p>If it sounds strange...people say you're about to reap the benefits of all your efforts. But I don't want to rest on laurels. There are new worlds out there.<p>I leave this place, I think, in great shape. I'm not proud of the fact that many people have been let go here. But to be honest, the efficiency level now is demonstrated by the numbers of people involved for the same amount of work. We're very efficient. If we hadn't done that we wouldn't be as competitive as we are.<p>Does Volvo have the same sort of design process you've worked with here at Ford?<p>To be honest, the digital process we pioneered at Volvo back when I was there first. To be honest, it hadn't been used in anger, it hadn't been used so seriously as we use it today. Now it's part of our daily life. I brought the ideas with me. We were lucky enough to persuade Mark Fields to spend some money a couple of years ago, which was unique. We got money for this milling machine that is astonishing. Watching this machine create a fullsize F-250 on its own to perfect, is amazing. And the speed is astonishing. Accurate to four microns.<p>You're credited with invigorating, or reinvigorating, Lincoln, an American luxury brand. Not bad for a Brit?<p>But it was because we did our homework. It wasn't just sketching. We did a an awful a lot of work on what Lincoln meant to people out there. Capturing enough of the heritage in a modern way. We didn't have to start from scratch. The minute the MKR hit the show stand, people knew it was a Lincoln. 'Well how do you know it's a Lincoln?' Well, there were enough design cues from past Lincolns...no retro involved whatsoever. But enough for people to know it was a Lincoln but 'don't ask me why.' That's the secret of it.<p>It is only through doing a lot of research and hard work on what Lincoln meant in the '50s, '70s, '30s, whatever. Retrieving positive aspects from Lincoln's history. The fact that it was always the antidote to Cadillac and should always be. Cleaner, simpler, discreet, luxury in America. Without being flashy, 'look at me I'm rich.'<p>Then we put pen to paper, when we had some rules set. Today, I can ask a designer to design a new Lincoln and they'll know exactly what to do. That's necessary.<p>
 

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Re: Horbury is back! (LevinES)

I'm delighted!<p>Btw, this is not an April's fool joke. Unless the Wall Street Journal was fooled as well.<p><A HREF="http://online.wsj.com/article/SB123860068466278613.html" TARGET="_blank">http://online.wsj.com/article/....html</A>
 

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this paragraph summarises the genius/excellence Peter brought to Volvo before. Instantly recognizable as a volvo uses design cues from the past but a fresh good looking evolution.<p>Interesting to think how Jan Wilsgards new ideas for new volvos (ie 120 then the shoulders of the 140 and 240) have then become volvos design cues.....<p>Very much looking forward to more Horbury Volvos!!!<p>"But it was because we did our homework. It wasn't just sketching. We did a an awful a lot of work on what Lincoln meant to people out there. Capturing enough of the heritage in a modern way. We didn't have to start from scratch. The minute the MKR hit the show stand, people knew it was a Lincoln. 'Well how do you know it's a Lincoln?' Well, there were enough design cues from past Lincolns...no retro involved whatsoever. But enough for people to know it was a Lincoln but 'don't ask me why.' That's the secret of it."
 

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true, the original C70 is excellent and still looks good today, especially the rear. the C70 was headed by Peter Horbury but how was Ian Callum involved? I recall a lot of engineering was completed with TWR on the C70 but Ian Callam's involvement sounds familiar<p>i've done a google search and a number of places mention him as designer, presumably under peter horbury who was design director. How did that involvement come about? He was working for Jaguar then??
 

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ahh see here<p><A HREF="http://uk.mediajaguar.com/uploads/pdf/ian_callum_d3e2.doc?PHPSESSID=5ba01ebe8c9f954fdbb30b1df5a7c7fe" TARGET="_blank">http://uk.mediajaguar.com/uplo...7c7fe</A><p>He was design director at TWR from 1990 to 1999<p>Indeed therefore a Callam-Horbury creation.<p>I recall an interview with Peter re the original C70 saying how many cabriolets are compromises ie ugle with the roof up or look awkward with the roof down. The upward arc of the C70 counters that "chopped barge" look as Peter calls it.<p>I've also got a pic of a silver C70 coupe in the design studio. Peter wanted the S60 to be a 4 door C70. The roofline is the same btw. So, he got a C70 into the studio and added a back door outline with black tape as a starting point for the S60 <IMG NAME="icon" SRC="http://www.vwvortex.com/vwbb/smile.gif" BORDER="0">
 

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Re: (Token)

Don't like the smiley face of that version.. <IMG NAME="icon" SRC="http://********************/smile/emthdown.gif" BORDER="0">
 

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true, the front of the first gen C70 is only part that looks dated.<p>Given that Peter has overseen the S80, S60, V70, XC90 etc it makes sense retrospectively why when asked at the C70 launch if the C70 was the "first of the new Volvos?" he replied "no, it's the last of the old ones"<p>it seems therefore the designers were stuck with using the "hard points" of the S70/V70 front end and couldnt really change it so much.
 

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Re: (Shimon)

<TABLE WIDTH="90%" CELLSPACING=0 CELLPADDING=0 ALIGN=CENTER><TR><TD><i>Quote, originally posted by <b>Shimon</b> »</i></TD></TR><TR><TD CLASS="quote">true, the front of the first gen C70 is only part that looks dated.<p>Given that Peter has overseen the S80, S60, V70, XC90 etc it makes sense retrospectively why when asked at the C70 launch if the C70 was the "first of the new Volvos?" he replied "no, it's the last of the old ones"<p>it seems therefore the designers were stuck with using the "hard points" of the S70/V70 front end and couldnt really change it so much.</TD></TR></TABLE><p>I like S / V70 based interior of the first gen C70 better. Personally, I think the NEW S40 / V50 based interior looks cheap.
 

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I really liked the path taken by Mattin - Volvos are elegant now, not awkward like the old S80 and S60 - I would and did never by those two cars and in general dislike the current S40/V50 design. The C30, s80, v70. xc70, xc60 are great cars designed beautifully.
 

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Re: (rovermark)

<TABLE WIDTH="90%" CELLSPACING=0 CELLPADDING=0 ALIGN=CENTER><TR><TD><i>Quote, originally posted by <b>rovermark</b> »</i></TD></TR><TR><TD CLASS="quote">I really liked the path taken by Mattin - Volvos are elegant now, not awkward like the old S80 and S60 - I would and did never by those two cars and in general dislike the current S40/V50 design. The C30, s80, v70. xc70, xc60 are great cars designed beautifully.</TD></TR></TABLE><p>I can maybe kinda see how you might find the old S80 awkward when compared to its generation of vehicles—it was a transition model from S70 design to the P2 design—but I have a hard time understanding how the S60 was awkward, especially when you think the new S80 is beautiful.<p> <IMG SRC="http://www.swedespeed.com/gallery/generated//FWD%20and%20AWD/S60/2007%20Update/009__scaled_600.jpg" BORDER="0"> <p> <IMG SRC="http://www.swedespeed.com/gallery/generated//FWD%20and%20AWD/S80%20Mk%202/Photos%20-%20EU/032__scaled_600.jpg" BORDER="0"><p>As for Mattin’s involvement—and correct me if I’m wrong on this—but the only car in your list in which Mattin had significant input is the XC60.
 

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Re: (exizldelfuego)

<TABLE WIDTH="90%" CELLSPACING=0 CELLPADDING=0 ALIGN=CENTER><TR><TD><i>Quote, originally posted by <b>exizldelfuego</b> »</i></TD></TR><TR><TD CLASS="quote">I can maybe kinda see how you might find the old S80 awkward when compared to its generation of vehicles—it was a transition model from S70 design to the P2 design—but I have a hard time understanding how the S60 was awkward, especially when you think the new S80 is beautiful.</TD></TR></TABLE><p>That came off a bit more abrasive than intended—my bad! I’m honestly curious what you’ve found awkward about the current S60. It may no longer have its “sheen of newness” but I still think it’s one of the best looking cars on the road today. It’s a solid design that I expect will weather the tests of time quite well.
 
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